Dream Games
Corporate brand
UnclaimedTurkish mobile-game developer and publisher best known for the free-to-play puzzle game Royal Match.
Last updated August 22, 2026
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Overview
Dream Games is a Turkish video-game developer and publisher headquartered in Istanbul. Founded in 2019 by Eren Sengul, Hakan Saglam, and three other partners, the company built its business around mobile games, with a particular emphasis on free-to-play puzzle products distributed through major mobile-app stores. Its best-known title is Royal Match, a match-three game in which players help the fictional King Robert restore and refurbish his castle. Royal Match was initially tested on iOS and Android in Canada, Turkey, and the United Kingdom in July 2020. The test reportedly generated one million downloads and an average of 200,000 daily players. The game then entered soft launch in early 2021 before expanding more broadly. During 2021 it reached the top-grossing mobile-game rankings in the United States, the United Kingdom, and Germany, and its audience and revenue grew rapidly. The title uses a free-to-play model supported by optional in-app purchases, while its core progression is based on completing match-three levels within a prescribed number of moves. The game combines a long-running level campaign with optional modes and social systems. Players clear groups of matching objects, use boosters such as rockets and explosives, manage a limited supply of lives, and work through castle-restoration objectives. Tournament, challenge, quest, and team-based features provide additional engagement beyond the main progression path. Royal Match is available for iOS and Android, including distribution through the App Store, Google Play, the Amazon Appstore, and the Galaxy Store. By 2023 it was reported among the world's ten highest-revenue mobile games by monthly revenue, with approximately 55 million monthly active users cited in reference material. Dream Games has supported Royal Match with substantial venture financing and international marketing. Its March 2021 Series A was described as the largest Series A raised by a Turkish startup at the time, with Index Ventures leading and Balderton Capital and Makers Fund participating. Later Series B and Series C rounds further increased the company's resources for product development and user acquisition. The company's first television commercial aired in January 2023 and was produced with British agency House 337. Subsequent advertising used British television personalities and entertainers, including Simon Cowell and other named celebrity participants. The company's portfolio expanded with Royal Kingdom, a sequel centered on King Richard, the younger brother of Royal Match's King Robert. Royal Kingdom entered soft launch in April 2023 and received a full release on November 21, 2024. Reference material reports that it had exceeded $20 million in revenue since its soft launch. Dream Games also established an additional office in London, reflecting its international commercial and operational ambitions. By 2024, it was described as the world's seventh-largest mobile-game developer by revenue and Turkey's largest video-game company by that measure. Edwin Catmull, the Pixar co-founder and former president of Walt Disney Animation Studios, was reported to have joined the company as a strategic adviser by December 2023.
History
Dream Games was established in Istanbul in 2019 by Eren Sengul, Hakan Saglam, and three other partners. From its beginning, the company focused on mobile games rather than console or personal-computer publishing. Its strategy centered on building a small number of highly polished free-to-play products with broad international appeal, supported by live operations, optional purchases, and extensive user-acquisition campaigns. The company's first major commercial product was Royal Match. The game was initially tested in Canada, Turkey, and the United Kingdom in July 2020 on iOS and Android. The limited test reportedly reached one million downloads and an average of 200,000 daily players. Following that testing period, Royal Match entered soft launch in early 2021 and expanded into additional markets. The title's match-three format placed it within an established casual-game category associated with games such as Candy Crush Saga, Homescapes, Toon Blast, and Bejeweled, but Dream Games differentiated the product through its castle-restoration theme, royal characters, level presentation, and booster systems. Royal Match grew quickly after its wider release. In mid-2021 it reached the top 20 highest-grossing mobile games in the United States, the United Kingdom, and Germany, while its user base exceeded six million. Reference material also reports that the game had generated substantial revenue during its first six months and had accumulated 16 million downloads by August 2021. Dream Games raised a large Series A round in March 2021, led by Index Ventures and joined by Balderton Capital and Makers Fund. Further Series B and Series C financing rounds were reported in June 2021 and January 2022. These financings provided capital for continued product development, international expansion, and marketing. Royal Match became the central asset in Dream Games' portfolio. Its core loop requires players to match three or more similar objects, complete objectives within a limited number of moves, and manage lives that regenerate over time. Boosters and special items help players clear difficult boards. Beyond the main level map, the game includes tournaments, challenges, quests, team play, and other live-service features. The game is distributed through major mobile storefronts, including Apple's App Store and several Android marketplaces, and can also be played offline in relevant modes. The company expanded its marketing activity as Royal Match matured. Its first television advertisement appeared in January 2023 through House 337. Later promotions featured Simon Cowell and other British television and entertainment personalities, including Amanda Holden, Rylan Clark, Olly Murs, Stacey Solomon, Dermot O'Leary, and Tess Daly. This celebrity-oriented approach helped position the game as a mainstream entertainment product, although the advertising was also criticized as potentially misleading because some advertisements were said not to reflect the ordinary game experience. Dream Games broadened its corporate footprint with a London office and developed a follow-up title, Royal Kingdom. The sequel stars King Richard, described as King Robert's younger brother, and entered soft launch in April 2023 before receiving a full release on November 21, 2024. The new game extended the royal setting and match-three formula while giving Dream Games another live mobile property. Reference material states that Royal Kingdom had passed $20 million in revenue since soft launch. By 2023 and 2024, Royal Match had become one of the world's largest mobile games by revenue, with reference material placing it among the top ten globally by monthly revenue and citing approximately 55 million monthly active users. Dream Games was described in 2024 as the seventh-largest mobile-game developer worldwide by revenue and the largest video-game company in Turkey on that measure. The company's growth has also attracted scrutiny. In addition to criticism of Royal Match advertising, a proposed Washington state class action reported in 2024 alleged that the game amounted to illegal gambling under state law. The available reference material does not establish the final disposition of that litigation. In December 2023, Edwin Catmull joined Dream Games as a strategic adviser, adding an experienced figure from the animation and computer-graphics industries to the company's advisory network.
- 2024
Royal Kingdom is fully released
[2]The Royal Match sequel receives its full release on November 21, 2024, after entering soft launch in April 2023.
- 2023
Royal Match launches television campaign
[2]The company airs Royal Match's first television commercial, created with House 337.
- 2023
Edwin Catmull becomes strategic adviser
[2]Edwin Catmull, a Pixar co-founder and former Disney Animation president, joins Dream Games in an advisory capacity.
- 2022
Series C financing is reported
[2]Dream Games completes a reported Series C financing round to support continued growth.
- 2021
Royal Match expands after soft launch
[2]The game moves from soft launch into broader commercial distribution and becomes a leading grossing mobile title in several major markets.
- 2021
Dream Games raises Series A financing
[2]Index Ventures leads a major Series A round, with Balderton Capital and Makers Fund also participating.
- 2020
Royal Match begins limited testing
[2]Royal Match is tested on iOS and Android in Canada, Turkey, and the United Kingdom.
- 2019
Dream Games is founded
[1]Eren Sengul, Hakan Saglam, and three other partners establish Dream Games in Istanbul, Turkey.
Products and positioning
A globally oriented mobile-game studio focused on polished, commercially scalable free-to-play puzzle games, character-led progression, frequent live content, and high-volume digital marketing.
Mobile match-three puzzle game · 2021
Royal Match
Royal Match is Dream Games' flagship free-to-play mobile game. Players help the fictional King Robert repair and redecorate his castle by completing match-three levels. Boards require players to match groups of similar objects, clear obstacles, and satisfy objectives within a limited number of moves. Lives regenerate over time, while pre-game and in-game boosters provide assistance. The title also includes tournaments, challenges, quests, team-based progression, and other live-service features. It is available for iOS and Android through major app stores.
Mobile match-three puzzle game · 2024
Royal Kingdom
Royal Kingdom is a sequel set in the Royal Match universe. It features King Richard, identified in reference material as King Robert's younger brother, and continues Dream Games' use of a character-led, free-to-play match-three structure. The game entered soft launch in April 2023 and received a full release on November 21, 2024. Reference material reports that it had generated more than $20 million in revenue since its soft launch.
Controversies
2024
Proposed Washington gambling class action
A proposed class action reported in 2024 alleged that Royal Match constituted illegal gambling under Washington state law. The available reference material does not provide the final outcome of the case.
Criticism of Royal Match advertising
Royal Match advertising was cited by Sherwood News as deceptive, with criticism focused on whether promotional scenarios accurately represented the game's ordinary puzzle experience.
Marketing campaigns
- 2023Royal Match first television campaign
United Kingdom · International
Dream Games launched Royal Match's first television commercial in January 2023 with British advertising agency House 337.
Outcome. The campaign broadened Royal Match's promotion beyond digital acquisition and established a more mainstream entertainment profile for the game.
- 2023Celebrity Royal Match advertising
United Kingdom · International
Dream Games used advertisements featuring Simon Cowell and other television and entertainment personalities, including Amanda Holden, Rylan Clark, Olly Murs, Stacey Solomon, Dermot O'Leary, and Tess Daly.
Outcome. The campaign increased the visibility of Royal Match among mass-market audiences, while some commentary criticized the advertisements as not representative of normal gameplay.
Brand decisions
2023
Move into television and celebrity marketingOtherBackground
After building a large mobile audience, Dream Games expanded Royal Match promotion beyond app-install advertising.
Action taken
The company launched its first television commercial and added campaigns involving Simon Cowell and other British entertainment personalities.
Aftermath
Royal Match gained broader mass-market visibility, although its advertising also attracted criticism over alleged differences between promotional depictions and standard gameplay.
2023
Soft launch of Royal KingdomProduct launchBackground
Dream Games sought to extend its successful royal puzzle universe with a second commercial property.
Action taken
The company began soft-launching Royal Kingdom, a sequel featuring King Richard.
Aftermath
The sequel proceeded to full release in November 2024 and reportedly exceeded $20 million in revenue after its soft launch.
2021
International scaling of Royal MatchStrategyBackground
Early testing indicated that the castle-restoration match-three concept could attract users outside Turkey.
Action taken
Dream Games moved Royal Match from soft launch toward broad distribution and invested in international user acquisition and live operations.
Aftermath
The game entered leading grossing rankings in the United States, United Kingdom, and Germany and became the company's principal commercial asset.
2020
Limited test launch of Royal MatchProduct launchBackground
Dream Games needed to validate its first major product before committing to a broad international release.
Action taken
The company released Royal Match in a limited test across Canada, Turkey, and the United Kingdom on iOS and Android.
Aftermath
The test reportedly generated one million downloads and 200,000 average daily players, supporting subsequent soft launch and expansion.
Recent events
Reported
Dream Games announces $50 million in Series A funding[4]
Dream Games announced $50 million in funding, in a Series A round led by Index Ventures with participation from Balderton Capital and Makers Fund.
Reported
Dream Games launches Royal Match[4]
Dream Games announced the general-availability launch of its first game, Royal Match, on iOS and Android.
Sources4 sources
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