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Japanese software and digital-entertainment company focused on mobile games, publishing, web services, and related digital content.

Last updated August 26, 2026

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Overview

Drecom Co., Ltd. is a Japanese software and digital-entertainment company whose activities have centered on online services, mobile and browser games, game publishing, digital content, and technology-led entertainment initiatives. The company was founded in 2001 by Yuki Naito, then a Kyoto University student, and initially developed web services before expanding into social games and mobile entertainment. Its early web business included MyProfile, a personal-profile and diary service launched in 2003 and renamed Drecom Blog in 2004. The blogging service grew to more than 230,000 members before its personal-service operations were transferred to Livedoor Blog and its corporate blogging packages moved to GaiaX in 2010. This transition reflected Drecom’s broader shift from consumer web utilities toward games and entertainment. Drecom became a public company in 2006, listing on the Mothers section of the Tokyo Stock Exchange on February 9. The company subsequently built a portfolio of social and mobile games, often working with established intellectual properties, platform operators, and entertainment companies. Its releases have included farming and simulation titles such as Chocotto Farm and Derby Stallion Masters; role-playing and collection games such as One Piece Treasure Cruise, Disgaea RPG, Kirara Fantasia, and Wizardry Variants Daphne; and sports or wrestling titles including MinGol and New Japan Pro Wrestling Strong Spirits. Several projects were developed for Japanese social platforms such as GREE, Mobage, mixi, Ameba, and DMM Games, while selected titles were distributed internationally. Partnerships have been an important part of Drecom’s business model. Rakuten acquired an equity interest in 2008 and collaborated with Drecom on online advertising technology and social-learning initiatives. The companies later formed ReDucate, a social-learning venture that moved toward a business-to-business model before being dissolved. Drecom also worked with CrowdStar to localize and publish social games in Japan. In 2017, Drecom and Bandai Namco Entertainment established BXD, which developed the enza HTML5 gaming platform and titles including Dragon Ball Z Bucchigiri Match and Idolmaster Shiny Colors. Drecom sold its remaining BXD stake to Bandai Namco in 2020, making BXD a wholly owned Bandai Namco subsidiary. Drecom’s subsidiary Grimoire was sold to Happy Elements in 2016. Alongside conventional games, Drecom has explored emerging digital formats. Its Invention Project launched LoveChain in 2018, a blockchain-based service for preserving shared memories and promises. The company later pursued Web3 and blockchain-game concepts, including GGGGG, a competitive and cooperative mobile title with optional NFT skins; that service ended in 2023. Drecom has also continued to develop publishing activities. Drecom Media and DRE Novels publish light novels, while DRE Comics, pre-opened in 2023, expanded the company’s manga-publishing presence. Drecom’s current identity is therefore broader than that of a conventional game studio. It combines game development and operation, intellectual-property-based publishing, digital publishing, web and media services, and experimentation with new distribution technologies. Its portfolio includes both active and discontinued services, and its commercial strategy has repeatedly involved alliances with platform owners, publishers, rights holders, and specialist developers.

History

Drecom was established in Japan in 2001 by Yuki Naito, who was studying at Kyoto University at the time. Its first major activities were web services rather than games. In 2003 the company introduced MyProfile, a service for publishing personal introductions and diary entries. The service was renamed Drecom Blog in September 2004 and enhanced with blogging functions. It became a sizable Japanese blogging community, reportedly exceeding 230,000 members, but was discontinued in March 2010. The personal service was transferred to Livedoor Blog, while corporate blogging packages were transferred to GaiaX. The company entered public markets in 2006, joining the Mothers section of the Tokyo Stock Exchange on February 9. During the following decade, Drecom increasingly concentrated on social and mobile games. It released titles through GREE, mixi, Mobage, Ameba, DMM Games, and other distribution channels, and developed both original properties and adaptations of well-known entertainment franchises. Its portfolio covered farming, role-playing, card-battle, sports, education, and simulation formats. Chocotto Farm became a long-running browser-based farming title, while One Piece Treasure Cruise became one of its internationally distributed successes. Drecom also operated or published titles connected with series such as Disgaea, Derby Stallion, Everybody’s Golf, Kirara, and New Japan Pro Wrestling. Strategic partnerships and corporate restructuring shaped the company’s development. Rakuten invested in Drecom in 2008 and became an equity-method affiliate. Their cooperation included an internet-advertising alliance and later a social-learning venture. The venture, initially called Social Learning Junbi Kaisha, was renamed ReDucate in 2014. ReDucate later shifted from a consumer-facing to a business-to-business model and ceased operations after its ownership structure changed. Drecom separately partnered with CrowdStar in 2009 and 2010 to bring social games such as Happy Aquarium and Happy Island to Japanese platforms. Drecom sold its game subsidiary Grimoire to Happy Elements in 2016. In 2017 it formed BXD with Bandai Namco Entertainment. BXD created enza, an HTML5 gaming platform, and published or supported games based on major Bandai Namco properties. The platform reportedly exceeded five million players in 2019. Drecom agreed in January 2020 to sell its remaining 49% interest in BXD, with completion in March of that year. The company also experimented with new technology and media formats. LoveChain, introduced in 2018 in Japanese and English, used Ethereum blockchain technology to preserve user-submitted memories and promises. Drecom later discussed blockchain games and Web3 entertainment, leading to GGGGG, a mobile competitive game with optional NFT cosmetics that ended service in November 2023. In parallel, Drecom developed publishing businesses through Drecom Media and DRE Novels, and in 2023 pre-opened DRE Comics as a manga platform. Its game catalogue has continued to evolve through launches, collaborations, and service closures. Some titles have been discontinued after limited runs, while other browser and mobile products have continued or been replaced by newer projects. Wizardry Variants Daphne represents Drecom’s later focus on premium fantasy role-playing and international intellectual-property development, with smartphone and PC releases in 2024 and 2025. Overall, Drecom has developed from a web-service start-up into a listed Japanese digital-entertainment group whose activities span game production, operation, publishing, media, fan engagement, and experimental technology.

  • 2024

    Wizardry Variants Daphne launches for smartphones

    [1]

    Drecom releases its three-dimensional Wizardry mobile dungeon RPG in Japan and other markets.

  • 2023

    DRE Comics pre-opens

    [1]

    Drecom expands into manga publishing with the DRE Comics website.

  • 2021

    Rooot launches

    [1]

    Drecom launches a fan-community service using social connections and incentives.

  • 2020

    BXD stake is transferred

    [1]

    Drecom sells its remaining BXD interest to Bandai Namco Entertainment.

  • 2018

    LoveChain launches

    [1]

    Drecom introduces a blockchain-based memory and promise service.

  • 2017

    BXD and enza

    [1]

    Drecom and Bandai Namco establish BXD and develop the enza HTML5 gaming platform.

  • 2016

    Grimoire is sold

    [1]

    Drecom sells its wholly owned game subsidiary Grimoire to Happy Elements.

  • 2014

    ReDucate is established

    [1]

    Drecom and Rakuten reorganize the social-learning business under the ReDucate name.

  • 2011

    Chocotto Farm launches

    [1]

    The farming simulation begins service on GREE and later expands to other Japanese platforms.

  • 2008

    Rakuten investment

    [1]

    Rakuten takes a 20.02% stake and begins an advertising alliance with Drecom.

Products and positioning

A Japanese digital-entertainment company combining mobile and browser game development with publishing, media content, and technology partnerships.

  • Mobile role-playing game · 2014

    One Piece Treasure Cruise

    A mobile role-playing game based on the One Piece franchise. It launched for iOS and Android in Japan in 2014 and expanded internationally in 2015, including North America, Europe, Australia, and Canada. The game uses character collection, team building, and turn-based combat built around the franchise’s cast and story world.

  • Farming simulation game · 2011

    Chocotto Farm

    A browser and social-platform farming simulation in which players develop farms and interact with other users. It launched on GREE in 2011 and later appeared on mixi, dGame, Mobage, and Ameba. Native Android and iPhone versions ended in 2019, while the browser version was reported as continuing.

  • Mobile sports game · 2017

    MinGol

    A mobile Everybody's Golf title for Android and iOS. The game combines golf play with character and progression systems and has featured promotional collaborations with sports, consumer, and entertainment brands.

  • Mobile wrestling simulation · 2022

    New Japan Pro Wrestling Strong Spirits

    A wrestling training and battle game developed with Bushiroad and released worldwide for Android and iOS. Players develop real professional wrestlers and compete using a roster initially containing more than 40 performers. Later updates added wrestlers from Stardom and event-based collaborations with New Japan Pro-Wrestling programming.

  • Mobile and PC dungeon role-playing game · 2024

    Wizardry Variants Daphne

    A three-dimensional dungeon role-playing entry in the Wizardry franchise. Drecom released the smartphone version in October 2024 and a Steam PC version in March 2025. The project was initially announced under the temporary title Wizardry VA, and Drecom has pursued international Wizardry trademarks and rights associated with several earlier series titles.

  • Blockchain-enabled mobile action game · 2023

    GGGGG

    A competitive and cooperative mobile action game featuring battle-royale modes, team dungeon exploration, and optional NFT character skins. The game was designed to remain playable without NFTs; service ended on November 30, 2023.

  • Digital manga publishing platform · 2023

    DRE Comics

    A manga publishing website operated as part of Drecom’s expansion into digital publishing. The platform pre-opened in June 2023 and complements the company’s light-novel publishing activities through DRE Novels.

Marketing campaigns

  • 2022Strong Spirits Stardom collaboration

    Japan

    The game added Stardom wrestlers, beginning with Syuri and Manatsu Iwatani, and ran a related exhibition collaboration.

    Outcome. The collaboration expanded the game’s wrestling roster and promotional scope.

  • 2014One Piece Treasure Cruise international launch campaign

    Japan · United States · Canada · Europe · Australia

    Drecom expanded One Piece Treasure Cruise beyond Japan in 2015 after the Japanese release and built international distribution around the One Piece license.

    Outcome. The title had exceeded ten million downloads by the time of its international release and reached the top of the iPhone App Store sales ranking in Japan during later anniversary periods.

  • 2012Chocotto Farm and Sanrio collaborations

    Japan

    Chocotto Farm ran collaborations using Sanrio characters, including a campaign connected with Cinnamoroll’s 20th anniversary.

    Outcome. The collaborations extended the game’s character and promotional content; no broader commercial outcome is specified in the reference material.

Brand decisions

  • 2023

    Launch of DRE ComicsProduct launch

    Background

    Drecom had existing light-novel publishing operations through DRE Novels and sought to broaden its digital content business.

    Action taken

    The company pre-opened the DRE Comics manga-publishing website in June 2023.

    Aftermath

    The initiative extended Drecom’s publishing footprint from light novels into manga.

  • 2020

    Sale of remaining BXD interestM&A

    Background

    BXD had been jointly established by Drecom and Bandai Namco Entertainment in 2017 to develop enza and HTML5 games.

    Action taken

    Drecom agreed to sell its remaining 49% stake to Bandai Namco Entertainment; completion was reported in March 2020.

    Aftermath

    BXD became wholly owned by Bandai Namco Entertainment.

  • 2018

    End of Rakuten capital and business allianceStrategy

    Background

    Rakuten had held an equity stake in Drecom since 2008 and had collaborated with the company on advertising and social learning.

    Action taken

    The alliance was dissolved after Rakuten sold all of its Drecom shares to Bandai Namco Holdings.

    Aftermath

    Drecom’s relationship with Rakuten ended, while Bandai Namco became a more significant strategic partner through BXD and its later acquisition of Drecom’s remaining stake.

    Consideration reported for Rakuten share sale. 3 billion yen (2018)

  • 2010

    Transfer and closure of Drecom Blog servicesStrategy

    Background

    Drecom’s blogging service had grown beyond 230,000 members but the company was moving away from personal web services toward games and digital entertainment.

    Action taken

    Personal blogging operations were transferred to Livedoor Blog, while corporate blogging packages were transferred to GaiaX; the Drecom Blog service ended in March 2010.

    Aftermath

    The move marked a major narrowing of Drecom’s direct consumer web-service activities.

Recent events

  • Unconfirmed

    Drecom acquires Wizardry series rights[3]

    Drecom revealed that it had acquired copyrights and domestic and foreign trademarks for the Wizardry game series.

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