Drei Magier Spiele
Product brand
UnclaimedDrei Magier is a premium German children's game brand known for high-quality games with magic moments, part of Schmidt Spiele GmbH since 2008.
Last updated September 16, 2026
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Overview
Drei Magier is a premium brand for high-quality children's games with magic moments. The brand originated in the Franconian town of Uehlfeld, where Drei Magier Spiele was originally founded as a publisher in 1994. Since 2008 it has been part of the portfolio of the Berlin-based company Schmidt Spiele GmbH, which purchased the rights to Drei Magier and ensured the continuation of the children's game brand. Its range includes prize-winning children's games such as "The Magic Labyrinth" (Children's Game of the Year 2009) as well as card games requiring fast reaction or clever cheating, including "Dodelido", "Cockroach Salad" and "Cheating Moth". The brand's games feature the three magicians Vicky, Conrad and Mila.
History
Drei Magier Spiele was originally founded as a publisher in 1994 in the Franconian town of Uehlfeld. In 2008, Schmidt Spiele GmbH, a Berlin-based company, purchased the rights to Drei Magier, ensuring the continuation of the children's game brand; since then Drei Magier has been part of Schmidt Spiele's portfolio. The brand has produced numerous prize-winning children's games, including "The Magic Labyrinth", which was Children's Game of the Year 2009, alongside card games such as "Dodelido", "Cockroach Salad" and "Cheating Moth".
Products and positioning
Premium brand for high-quality children's games with magic moments.
The Magic Labyrinth
Spooky Stairs
The Enchanted Tower
Dodelido
Cockroach Salad
Cheating Moth
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