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Dry İstanbul

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Dry İstanbul is a Turkish online dry-cleaning and garment-care service brand based in Istanbul, offering pickup and delivery of dry cleaning, ironing, carpet washing, mite cleaning and shoe-care services.

Last updated September 26, 2026

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Overview

Dry İstanbul is a Turkish dry-cleaning and garment-care service brand operating in Istanbul. It positions itself as "the online address of dry cleaning" (Kuru Temizlemenin Online Adresi), combining a traditional dry-cleaning and laundry operation with a digital, on-demand pickup-and-delivery model. Customers place orders through the company's website, its mobile application, or its call centre, and couriers collect items from the customer's home or workplace free of charge, after which the items are cleaned and returned to the customer's address. The brand's service portfolio is broader than conventional dry cleaning. According to its official website, Dry İstanbul offers dry cleaning (kuru temizleme), ironing (ütüleme), carpet washing (halı yıkama), mite cleaning (mite temizliği) and shoe-care or cobbler service (lostra servisi). This bundle is presented as a way to spare customers from visiting multiple separate providers for different garment, textile and footwear care needs. Dry İstanbul emphasises convenience, service coverage and price competitiveness. Its website advertises free pickup and delivery, the ability to choose the day and time of collection, service seven days a week from 10:00 to 23:00, and payment options including cash on delivery, card on delivery and online payment. It also promotes a "100% satisfaction guarantee" and describes its staff as specialist personnel using advanced cleaning equipment. The company is headquartered in Istanbul, Turkey, and its primary market is Turkey, with the Istanbul metropolitan area as its core service area. It operates a membership-based online ordering system and a call centre. Wikidata describes the entity simply as a "drycleaner in Istanbul." Detailed corporate information such as founding year, founders, ownership structure and financial status is not disclosed in the available evidence.

History

Dry İstanbul is a Turkish dry-cleaning and garment-care service brand based in Istanbul. Public evidence about the brand comes primarily from its official website and from a Wikidata entry that describes it simply as a "drycleaner in Istanbul." The available sources do not disclose a founding year, founders, corporate ownership or a detailed corporate history, so the following account is limited to what the brand itself presents about its model and services. The brand operates in the traditional dry-cleaning and laundry sector but has built its identity around an online, on-demand model. It markets itself as "Kuru Temizlemenin Online Adresi" — the online address of dry cleaning — and organises its customer journey around four steps: the customer places an order by selecting an address; the company collects the items from that address free of charge at a chosen date and time; the items are cleaned by its professional team; and the cleaned and refreshed items are delivered back to the customer's address. Dry İstanbul's service range extends beyond standard dry cleaning. Its website lists dry cleaning (kuru temizleme), ironing (ütüleme), mite cleaning (mite temizliği), carpet washing (halı yıkama) and shoe-care or cobbler service (lostra servisi). The brand frames this bundle as a solution to the inconvenience of taking different items to different providers, making separate payments and dealing with multiple institutions at different times. It states that customers can arrange all of these services through its website, mobile application or call centre. The company advertises service availability seven days a week, from 10:00 in the morning until 23:00 at night, with customers able to choose the day and time of collection. It promotes free pickup and delivery, competitive pricing, advantageous campaigns and a range of payment options including cash on delivery, card on delivery and online payment. It also advertises a "100% satisfaction guarantee" and describes its operations as using specialist personnel and advanced cleaning technology. Dry İstanbul's primary market is Turkey, with its service network centred on Istanbul. It uses a membership-based ordering system and a call centre to manage customer requests. Beyond these operational and service details, the available evidence does not provide dated milestones, leadership names, ownership information or financial data, and no such details should be assumed.

Products and positioning

Convenient, next-generation online dry-cleaning and garment-care service with free pickup and delivery, broad service coverage and competitive prices.

  • Dry cleaning (Kuru Temizleme)

    Professional dry cleaning of garments with free pickup and delivery.

  • Ironing (Ütüleme)

    Ironing and pressing service for garments and textiles.

  • Carpet washing (Halı Yıkama)

    Washing and cleaning of carpets collected from and returned to the customer's address.

  • Mite cleaning (Mite Temizliği)

    Mite and allergen cleaning, including for mattresses and bedding.

  • Shoe-care / cobbler service (Lostra Servisi)

    Shoe repair and care service collected and returned via the same pickup-and-delivery system.

Sources4 sources

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