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Corporate brand

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Danish travel company founded in 1991, known for low-cost drive-and-stay holidays, later part of Stena Line Travel Group and rebranded as Sembo in 2023.

Last updated September 26, 2026

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Overview

DTF travel, originally Dansk Total Ferie, was a Danish travel company founded in 1991 by Marianne and Bent Jørgensen in Hjørring. Its initial concept was to sell low-priced drive-and-stay holidays, a niche that proved popular in the Danish market. In 1994, the company expanded into Germany by establishing DTF travel GmbH in Flensburg. By 2002, DTF travel had moved online, offering hotel holidays, winter and summer breaks, weekend and mini-breaks through its website. This digital shift was accompanied by the creation of DTF Club Plus, which grew to become the largest travel club in the Nordic region. Over the years, DTF travel broadened its portfolio to include drive-and-stay holidays, package tours, and flight bookings, serving customers in Denmark, Sweden, Norway, and Germany. In 2007, it acquired the travel agency Best Travel. The company's growth was recognized by the Danish business newspaper Børsen, which named DTF travel a Gazelle company—a designation for fast-growing businesses—for seven consecutive years. In 2010, DTF Group was sold to the Swedish online travel agency Sembo. Since 2011, DTF travel has been part of Stena Line Travel Group, alongside Sembo, Best Travel, nemrejse.dk, flygbiljetter.se, and FeriDe Reisen. In September 2023, DTF travel changed its name to Sembo, completing its integration into the Sembo brand. The company's website now redirects to sembo.dk, where customers can book a variety of travel services including hotels, flights, ferries, and multi-stop trips.

History

DTF travel, originally Dansk Total Ferie, was founded in 1991 by Marianne and Bent Jørgensen in Hjørring, Denmark. The company's founding idea was to sell drive-and-stay holidays at low prices, catering to Danish travelers seeking affordable self-drive vacations. In 1994, DTF travel expanded into the German market by establishing DTF travel GmbH in Flensburg. This move marked the beginning of its international presence. In 2002, DTF travel launched its online booking platform, offering hotel holidays, winter and summer breaks, weekend and mini-breaks, and more. This digital transition was complemented by the creation of DTF Club Plus, which grew to become the largest travel club in the Nordic region. By this time, DTF travel was selling drive-and-stay holidays, package tours, and flight bookings across the Danish, Swedish, Norwegian, and German holiday markets. In 2007, DTF travel acquired the travel agency Best Travel, further consolidating its position in the Nordic travel industry. The company's rapid growth was recognized by the Danish business newspaper Børsen, which named DTF travel a Gazelle company for seven consecutive years. In 2010, DTF Group was sold to the Swedish online travel agency Sembo. Since 2011, DTF travel has been part of Stena Line Travel Group, alongside Sembo, Best Travel, nemrejse.dk, flygbiljetter.se, and FeriDe Reisen. In September 2023, DTF travel changed its name to Sembo, marking the end of the DTF travel brand and its full integration into Sembo. The company's website now redirects to sembo.dk, where customers can book hotels, flights, ferries, and multi-stop trips.

  • 2023

    Changed name to Sembo in September.

  • 2011

    Became part of Stena Line Travel Group.

  • 2010

    DTF Group sold to Swedish online travel agency Sembo.

  • 2007

    Acquired travel agency Best Travel.

  • 2002

    Launched online booking platform and created DTF Club Plus.

  • 1994

    Established DTF travel GmbH in Flensburg, Germany.

  • 1991

    Founded by Marianne and Bent Jørgensen in Hjørring, Denmark.

Products and positioning

Low-cost, flexible travel packages with a focus on drive-and-stay holidays and online booking.

  • Drive-and-stay holidays

  • Package tours

  • Flight bookings

  • Hotel holidays

  • Winter holidays

  • Summer holidays

  • Weekend and mini-breaks

Sources3 sources

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