Product brand
UnclaimedDUB is a Russian clothing brand that describes itself as a new apparel brand for young people, offering urban style across clothing, footwear and accessories.
Last updated September 10, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
DUB presents itself as a new clothing brand for young people who enjoy life, friends, music, travel and an active lifestyle, with comfort and a light rebellious spirit as core values. It says it creates a new urban style giving full freedom of choice, outside stereotypes, templates and rules, adapting the latest fashion trends for everyday life and refining them under the influence of street culture and sport. Its collections span clothing, footwear and accessories, with loose silhouettes, comfort, original prints and current colours as distinguishing features of its women's and men's lines. The brand also presents a younger, louder and more reactive side of the project called STFU, described as a second label sharing one language with DUB.
History
DUB describes itself as a new clothing brand for young people who love life and take pleasure from it, energized by meeting friends, good music, travel and an active lifestyle. It states that for these people comfort and a light rebellious spirit are the main values, and fashion is a way of self-expression. The brand says it creates a new urban style for them, giving full freedom of choice, outside stereotypes, templates and rules. In its clothing, footwear and accessories collections, it says the latest fashion trends are adapted for everyday life and refined under the influence of street culture and sport. It adds that DUB does not stand still, constantly changing and developing together with its customers, while always offering the possibility to choose a fashionable look reflecting one's inner world and light attitude to life. The brand also presents STFU as a younger, louder and more reactive side of the project, for a generation that moves faster, mixes more boldly and treats clothing as a way of self-expression rather than a uniform, with references changing every week because culture changes.
Products and positioning
New urban style for young people, outside stereotypes, templates and rules, with comfort and a light rebellious spirit as core values.
Product categories. clothing · footwear · accessories
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/dub · Editorial policy · How profiles are compiled