Dubek
Corporate brand
UnclaimedDubek is Israel's sole cigarette manufacturer and a tobacco-products distributor headquartered in Petah Tikva.
Last updated August 26, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Dubek Ltd. is an Israeli tobacco company established in 1935 by Martin Gehl, a German-Jewish immigrant. It is described as Israel's sole domestic cigarette manufacturing company and has historically played a central role in the development and consolidation of the country's cigarette industry. The company manufactures, markets, and distributes cigarettes, cigars, lighters, smoking devices, and related accessories. It also imports and distributes tobacco products, cigars, electronic and stone lighters, rolling papers, and selected non-tobacco consumer products, including energy drinks such as Red Bull and BLU. The company developed from a family business into a major national tobacco enterprise under Martin Gehl and his son, Zorach Gehl. During the decades after Israel's establishment, Dubek expanded while taking over or absorbing the activities of other Israeli cigarette manufacturers. In 1960, it became one of the first companies to list publicly on the Tel Aviv Stock Exchange. Dubek later returned to private ownership in 2003. The company is currently associated with Dr. Roy Gehl, Martin Gehl's grandson. Its principal offices are in Petah Tikva, on Martin Gehl Street, which was named after the founder. Dubek's commercial portfolio has included cigarette brands such as Time, Noblesse, Golf, Highway, Royal, Mustang, Nelson, Sheraton, Broadway, Montana, Europa, Maryland, and TLV, as well as the imported or distributed brand Black Devil. Product availability and brand status may vary over time because tobacco regulation, taxation, packaging requirements, and consumer demand continually affect the market. The company sells through wholesalers and a nationwide sales and service organization. Its distribution network reaches more than 10,000 retail outlets, including supermarket chains, local grocery stores, convenience stores, kiosks, and specialist tobacco shops. Dubek also serves markets connected with the Palestinian Authority, Gaza, and the West Bank, and manufactures white-label products for overseas customers. Its marketing division uses sales-promotion programs and a customer-relationship-management system to monitor product availability, inventory, visit frequency, and market activity. Dubek's history is also connected with debates about the political economy of Israel's early tobacco industry and the Israeli-Palestinian conflict. Historical research has argued that post-1948 state arrangements for redistributing confiscated tobacco leaf and providing industrial credit favored Jewish-owned manufacturers, including Dubek, while disadvantaging an Arab cigarette manufacturer in Nazareth. Other historical interpretations emphasize the company's purchases of raw materials from Arab suppliers in the West Bank and Galilee and the resulting complexity of boycott debates during the First Intifada. These issues form part of the company's historical context rather than a current description of its commercial positioning. Dubek presents products as compatible with Jewish dietary requirements: its cigarettes are described as containing neither chametz nor kitniyot and as being tested for kosher suitability for Passover and year-round use. As an active tobacco company, Dubek operates in a heavily regulated and health-sensitive sector, but the available reference material does not provide reliable current financial data, ownership details, or a complete present-day executive roster.
History
Dubek was founded in 1935 by Martin Gehl, a German-Jewish immigrant who established the business during the period preceding the creation of the State of Israel. The company became part of the developing Jewish-owned manufacturing sector and eventually grew into the country's dominant cigarette producer. Martin Gehl's son, Zorach, helped expand the enterprise, and the family business later became associated with the consolidation of cigarette manufacturing in Israel. The company's rise took place against the backdrop of major political and economic changes. After the 1948 war, the Israeli Ministry of Finance created a tobacco-leaf organization to redistribute approximately 260 tons of confiscated Palestinian tobacco among four Jewish-owned Israeli factories: Maspero, Dubek, Bejarano, and the Israeli Cigarette Company. Historical research cited in discussions of Dubek argues that the exclusion of the Arab Cigarette & Tombac Company of Nazareth, which was still operating in Israel, reflected a broader pattern of state support for Jewish industry. The same research identifies selective access to industrial credit as another factor. Company records indicate that in 1970 Dubek pledged its plant and inventory to secure loans totaling 2.29 million Israeli lira from the Industrial Development Bank of Israel and Bank Halva'ah ve-Hisachon, while the Arab Cigarette & Tombac Company reportedly faced difficulty obtaining comparable financing without a Jewish guarantor. These interpretations have not been the only way the company's relationship with Palestinian society has been understood. Political scientist Aryeh Shalev offered a contrasting perspective on boycott debates during the First Intifada, noting that some Palestinian activists opposed boycotting Dubek because the company purchased substantial quantities of raw materials from Arab sources in the West Bank and Galilee. The competing accounts illustrate how Dubek's industrial history intersected with questions of state policy, ownership, supply chains, and the political economy of the Israeli-Palestinian conflict. In 1960, Dubek became one of the first companies to be publicly traded on the Tel Aviv Stock Exchange. Public listing marked an important institutional transition for a company that had begun as a family enterprise. Over subsequent decades, the Gehl family expanded Dubek and took control of the activities of other cigarette manufacturers in Israel, helping the company become the country's principal domestic cigarette producer. Dubek became a private company in 2003. The available reference material does not identify the transaction structure, valuation, or any subsequent changes in ownership. The company remains headquartered in Petah Tikva, and its main offices are located on Martin Gehl Street, named for its founder. Dr. Roy Gehl, Martin Gehl's grandson, is identified as heading the company in the available account. Operationally, Dubek combines manufacturing with importing, brand marketing, wholesale distribution, and retail-channel management. Its products reach large supermarket chains as well as small groceries, convenience shops, kiosks, and tobacco stores. The company has also distributed products in the Palestinian Authority, Gaza, and the West Bank, manufactured white-label products for overseas customers, and expanded beyond cigarettes into cigars, lighters, rolling paper, smoking accessories, and energy drinks. Its marketing organization uses sales representatives and a customer-relationship-management system to supervise stock levels, product availability, store visits, and promotional activity. Dubek's portfolio has included Time, Noblesse, Golf, Highway, Royal, Mustang, Nelson, Sheraton, Broadway, Montana, Europa, Maryland, and TLV, alongside Black Devil as an imported or distributed brand. The supplied sources do not establish launch dates or current availability for individual brands. The company also states that its cigarettes do not contain chametz or kitniyot and that its tobacco products are tested for kosher suitability for Passover and throughout the year. Its present business operates within Israel's regulated tobacco market, although the available material does not provide current revenue, market-share, ownership, or detailed leadership information.
- 2003
Return to private ownership
[1]Dubek becomes a private company after previously being publicly traded.
- 1970
Industrial borrowing secured against assets
[1]Company filings cited in historical research record Dubek pledging its plant and inventory as security for industrial loans.
- 1960
Public listing on the Tel Aviv Stock Exchange
[1]Dubek becomes one of the first companies to trade publicly on the Tel Aviv Stock Exchange.
- 1948
Postwar tobacco redistribution
[1]Following the 1948 war, a state tobacco-leaf organization redistributes confiscated Palestinian tobacco among several Jewish-owned cigarette factories, including Dubek.
- 1935
Dubek is established
[1]Martin Gehl, a German-Jewish immigrant, establishes Dubek in the territory that would become Israel.
Products and positioning
A domestic Israeli tobacco manufacturer and broad distributor of smoking-related products, serving mass retail, convenience, grocery, kiosk, and specialist tobacco channels.
Cigarettes
Time
Time is one of the cigarette brands associated with Dubek's Israeli portfolio. The available reference material lists the brand but does not provide a reliable launch date, variant structure, market share, or current availability.
Cigarettes
Noblesse
Noblesse is identified as a Dubek cigarette brand. No substantiated information is provided in the reference material about its product variants, historical positioning, or current commercial status.
Cigarettes
Golf
Golf is among the cigarette brands manufactured or marketed by Dubek. The available source does not specify its launch year, formula, packaging history, or present distribution.
Cigarettes
Highway
Highway is listed in Dubek's cigarette portfolio. Beyond its association with the company, the supplied reference does not document its detailed product characteristics or current status.
Cigarettes
Royal
Royal is a cigarette brand associated with Dubek. Reliable source material supplied for this dossier does not establish its launch date, variants, or whether it remains actively sold.
Cigarettes
Mustang
Mustang appears in the list of cigarette brands connected with Dubek. The available reference does not provide additional substantiated information about its market positioning or product range.
Cigarettes
Nelson
Nelson is identified as part of Dubek's cigarette-brand portfolio. No verified launch chronology or current availability information is included in the supplied material.
Cigarettes
Sheraton
Sheraton is listed among Dubek's cigarette brands. The reference material does not describe its specific product attributes, consumer segment, or present status.
Cigarettes
Broadway
Broadway is one of the cigarette brands associated with Dubek. Further details about the brand's history and current distribution are not established by the supplied sources.
Cigarettes
Montana
Montana is included in the documented list of Dubek cigarette brands. No reliable information is available here on its launch date, variants, or current market presence.
Cigarettes
Europa
Europa is identified as a Dubek cigarette brand. The supplied reference does not support a fuller account of its commercial development or current status.
Tobacco products
Black Devil
Black Devil is listed among the tobacco brands imported or distributed by Dubek. The available material does not specify the scope of Dubek's rights, the relevant product variants, or current availability.
Cigarettes
Maryland
Maryland appears in the documented Dubek cigarette-brand portfolio. No additional verified information about its product design, launch, or current sales is supplied.
Cigarettes
TLV
TLV is listed as a Dubek cigarette brand. The supplied sources do not establish its launch year, market positioning, or present availability.
Smoking products
Cigars and smoking accessories
In addition to cigarettes, Dubek manufactures, imports, or distributes cigars, lighters, rolling papers, smoking devices, and related accessories. The assortment includes electronic and stone lighters, although detailed product names and launch dates are not provided.
Beverages
Energy drinks
Dubek's distribution activities extend beyond tobacco to energy drinks, including Red Bull and BLU according to the supplied reference. The source does not specify the precise commercial relationship or current distribution scope.
Brand decisions
2003
PrivatizationStrategyBackground
Dubek had been publicly traded on the Tel Aviv Stock Exchange since 1960.
Action taken
Dubek became a private company.
Aftermath
The company continued operating as a private tobacco manufacturer and distributor. The transaction terms and subsequent ownership structure are not identified in the supplied material.
1960
Public-market expansionStrategyBackground
Dubek had expanded from a family-founded cigarette business into a major Israeli manufacturer.
Action taken
The company became one of the first businesses to list on the Tel Aviv Stock Exchange.
Aftermath
The listing marked a significant transition in Dubek's corporate structure, although the supplied sources do not provide financial or ownership details from the listing.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/dubek · Editorial policy · How profiles are compiled