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Dubit is a youth marketing and gaming agency founded in 1999 that helps brands understand and engage with Gen Z and Gen Alpha through research, games, and digital products.

Last updated September 2, 2026

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Overview

Dubit was founded in 1999 by teenagers building online worlds for young people. Over twenty-five years, it has evolved to help brands connect with digital-native audiences through research, strategy, gaming platforms, immersive commerce, and apps. The company creates immersive, playable experiences across Roblox, Fortnite, and Minecraft, and develops digital products co-created with young audiences. Its work has been recognized with a Shorty Award for gamification and a 4A's Jay Chiat Award for gaming strategy.

History

Dubit was founded in 1999 by teenagers building online worlds for people like themselves: spaces to play, socialise, customise avatars, and belong. Those early virtual worlds grew quickly and taught the founders that you can't fake being native to youth culture. As brands began asking Dubit to build similar experiences, the company's role became clear: not just builders, but translators between brands and platforms, strategy and culture, intent and behaviour. Twenty-five years on, the platforms have changed (Roblox, Fortnite, mobile apps, immersive commerce) but the problem hasn't. Dubit's work has been recognized with a Shorty Award for gamification and a 4A's Jay Chiat Award for gaming strategy.

Recent events

  • Reported

    Dubit raises $8 million in funding[3]

    Dubit announced that it had raised $8 million in a funding round. The company said the investment would go toward launching its Metaverse Gaming League.

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