Duluth Trading
Retailer / private label
UnclaimedAmerican workwear and outdoor clothing retailer known for durable and innovative designs.
Last updated November 4, 2026
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Overview
Duluth Trading Company is an American retailer specializing in workwear, outdoor clothing, and accessories, known for durable materials and practical designs such as Buck Naked underwear and Fire Hose pants. Founded in 1989 and headquartered in Mount Horeb, Wisconsin, it sells via catalog and online.
Products and positioning
A mid-to-high-end practical workwear brand, emphasizing durability and functionality.
Recent events
Reported
Duluth Trading debuts 40 Grit workwear basics[1]
Duluth Trading launched 40 Grit, a new line of men's workwear basics, with the collection available online, by catalog and at 65 retail locations nationwide.
- Unconfirmed
Reported
Duluth Trading opens men’s underwear store at Mall of America[2]
Duluth Trading opened a store at the Mall of America featuring its Buck Naked Underwear brand. The article says the official grand opening was scheduled for Thursday, November 14.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Sources2 sources
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