DVDXpress
Corporate brand
UnclaimedAn American DVD-rental and sales service that operated self-service kiosks in supermarkets across North America.
Last updated August 25, 2026
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Overview
DVDXpress was a media-services company built around a network of automated DVD-rental kiosks located primarily inside supermarket and other retail establishments in North America. Founded in 2001 by Greg Meyer and Jason Tanzer, the company sought to make physical-movie rental more convenient and less expensive by placing machines in stores that consumers already visited, rather than requiring a separate trip to a video-rental outlet. Its operating model combined automated inventory handling, electronic payment, wireless communications, and retail-site distribution. The company became one of the principal participants in the early DVD-kiosk market, ranking behind Redbox in sector size according to the referenced Wikipedia material. DVDXpress installed kiosks in or alongside supermarket chains and grocery retailers including Kroger, Bashas, Lowe's, Albertsons, Haggen, Acme, The Markets, Safeway, ShopRite, and WinCo Foods. This placement strategy gave the service access to high-frequency shopping traffic and allowed customers to rent films while completing ordinary grocery or household purchases. DVDXpress differentiated its service through a low daily rental price, reported at approximately $1.50 to $2.00 per day, and through technology intended to reduce the friction of kiosk rental. Its machines were described as among the first in the sector to use radio-frequency identification, or RFID, to identify DVDs dispensed to customers. The kiosks also used wireless connectivity to communicate with the company's internet systems. Customers could check title availability on the company's website in real time and reserve a movie for later pickup, linking the physical kiosk experience with an online catalog and reservation process. The business entered a period of corporate change in the late 2000s. Coinstar acquired DVDXpress in late 2007. Coinstar subsequently combined the business with its Redbox division in 2009. The reference material also states that DVDXpress was ultimately spun out as an independent entity, although the available material does not establish the timing, ownership structure, headquarters, current operating status, or whether the original kiosk network remains active. Accordingly, DVDXpress is best documented as a historically important North American DVD-kiosk brand whose development illustrates the transition from conventional video stores toward automated, location-based rental services.
History
DVDXpress emerged in 2001 during the expansion of DVD as a consumer video format. Greg Meyer and Jason Tanzer founded the company around the idea that movie rental could be made more efficient by using automated machines placed inside existing retail establishments. Rather than operating conventional video stores with dedicated staff and real estate, DVDXpress used kiosks to make titles available at supermarket locations, allowing customers to combine entertainment rental with routine shopping. The company's retail strategy focused on supermarket partnerships and other high-traffic locations. Its kiosks appeared in stores operated by chains and banners including Kroger, Bashas, Lowe's, Albertsons, Haggen, Acme, The Markets, Safeway, ShopRite, and WinCo Foods. This distribution model reduced the need for separate rental outlets and made the service visible at the point where consumers were already making household purchases. The approach also placed DVDXpress in direct competition with other automated-rental operators, most notably Redbox. Technology was central to the service. DVDXpress kiosks were described as early users of RFID for identifying the DVDs dispensed by the machines. RFID-based identification supported automated tracking of inventory and transactions. The kiosks also used wireless communications to connect with internet systems, allowing operational information and title availability to be managed without a conventional staffed counter. Consumers could use the company's website to browse available movies in real time and reserve a title for pickup at a selected kiosk. This combination of physical automation and web access anticipated later forms of location-based digital commerce, even though the content itself was delivered on a physical disc. DVDXpress competed partly on price. Its rentals were reported at roughly $1.50 to $2.00 per day, positioning the service as an inexpensive alternative to traditional video-rental channels. The low daily rate, supermarket convenience, and automated checkout were intended to encourage impulse rentals and repeat use. The business therefore depended on a combination of favorable retail placement, reliable kiosk operation, accurate inventory control, and a sufficiently attractive selection of DVD titles. The company underwent major ownership changes as the kiosk sector developed. Coinstar acquired DVDXpress in late 2007. In 2009, Coinstar merged DVDXpress with its Redbox division, bringing the business into a larger kiosk-rental structure and reinforcing Redbox's position as the leading brand in the sector. The available reference material further states that DVDXpress was eventually spun out as an independent entity. It does not provide enough information to establish the date or terms of that separation, subsequent executives, current ownership, present geographic footprint, or whether the original business continues to operate. DVDXpress is consequently best understood through its documented historical role: an early North American DVD-kiosk company that helped develop supermarket-based, RFID-enabled, internet-connected physical-media rental.
- 2009
DVDXpress merged with Redbox
[1]Coinstar merged DVDXpress with its Redbox division, consolidating the two kiosk operations.
- 2007
Coinstar acquired DVDXpress
[1]Coinstar acquired DVDXpress in late 2007 as the automated DVD-kiosk market expanded.
- 2001
DVDXpress was founded
[1]Greg Meyer and Jason Tanzer founded DVDXpress to provide a more efficient and cost-effective DVD-rental model through automated kiosks placed in existing retail locations.
DVDXpress was later spun out
[1]The reference material states that DVDXpress was ultimately spun out as an independent entity, but does not specify the date or transaction details.
Products and positioning
Convenient, low-cost physical DVD rental integrated into supermarket and other retail locations, supported by automated kiosks, RFID inventory identification, wireless connectivity, and online reservations.
Automated physical-media rental · 2001
DVDXpress rental kiosks
Self-service machines placed primarily in supermarkets and other retail locations. Customers selected and rented DVD titles directly from the kiosk, generally at a reported daily price of approximately $1.50 to $2.00. The model emphasized convenience, low operating overhead, and access during ordinary shopping trips.
Online-to-offline rental service
DVDXpress online reservations
A web-based feature that allowed customers to browse DVD availability in real time and reserve a movie for later pickup at a DVDXpress kiosk. It connected the company's online catalog with its geographically distributed physical machines.
Physical-media sales
DVDXpress DVD sales
DVDXpress is described as providing DVD sales in addition to rentals. The available reference material does not identify specific sales channels, title ranges, pricing, or the scale of this activity.
Brand decisions
2009
Integration with RedboxM&ABackground
Coinstar owned both DVDXpress and the Redbox kiosk business, creating an opportunity to consolidate overlapping automated DVD-rental operations.
Action taken
Coinstar merged DVDXpress with its Redbox division.
Aftermath
The combination strengthened the unified Redbox operation and ended DVDXpress's separate position within Coinstar at that stage.
2007
Coinstar acquisitionM&ABackground
DVDXpress was a major participant in the developing automated DVD-kiosk sector, with supermarket-based locations and technology-supported rental operations.
Action taken
Coinstar acquired DVDXpress in late 2007.
Aftermath
The acquisition placed DVDXpress within Coinstar's broader kiosk strategy and preceded its later combination with Redbox.
Sources1 sources
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