DYRM-DTV
Corporate brand
UnclaimedDYRM-DTV is a digital television station serving Iloilo, Guimaras, and nearby areas in the Philippines.
Last updated August 31, 2026
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Overview
DYRM-DTV is a Philippine digital television station associated with Broadcast Enterprises and Affiliated Media, Inc. (BEAM). The station serves the Western Visayas area from a transmitter facility in Barangay Alaguisoc, Jordan, Guimaras, located at the former site of a Globe cellular installation. Its principal coverage includes Iloilo City, Iloilo province, and Guimaras, with secondary reach toward Bacolod and portions of Negros Occidental. Although identified in the supplied brief as DYRI-TV, the authoritative Wikipedia subject is DYRM-DTV, and this dossier follows that canonical entity. The station began in 1995 as Cinema Television, commonly referred to as CTV-26. Its original identity was built around movie-oriented television and it was described as an early Philippine UHF service inspired by the movie-channel format. In 1997, it obtained broadcast rights associated with E!, the American fashion, entertainment, and lifestyle network later marketed in the Philippines as E! Philippines. The station's initial operating history was tied to Radio Mindanao Network (RMN), which discontinued its television-network operations in 2003. UHF 26 in the Iloilo area returned to test broadcasting on July 3, 2011, after the frequency became associated with BEAM following the acquisition of RMN's television assets by Bethlehem Holdings, Inc. Bethlehem was funded by Globe Telecom's Group Retirement Fund. The service was relaunched under the BEAM Channel 26 identity and carried The Game Channel from August 15, 2011. The Game Channel subsequently reduced its terrestrial presence and moved much of its operation to cable distribution, while the entertainment block CHASE became the principal network service on the frequency. CHASE was replaced by Jack City, which was formally launched on October 20, 2012, after a transition announcement earlier that year. Jack City later ended its BEAM affiliation on August 31, 2014, moving to cable platforms. BEAM's provincial outlets then carried programming and affiliations involving Essentials Broadcasting Network, TBN Asia, and O Shopping at different points. The service's most significant recent technical change was its transition away from analog transmission. BEAM provincial stations ceased analog broadcasting on March 29, 2022, and the Guimaras/Iloilo operation moved toward permanent digital broadcasting. The station was reported as operating on UHF channel 26, while migration and maintenance activity also involved digital transmission facilities using UHF channel 42 in the area. In 2022, BEAM announced the forthcoming launch of PIE, a tradigital entertainment service associated with ABS-CBN Corporation, Kroma Entertainment, and 917Ventures. PIE was scheduled to launch on May 23, 2022. DYRM-DTV is therefore best understood as a regional terrestrial television outlet whose identity has changed repeatedly with BEAM's network affiliations, channel leases, and digital-migration program, rather than as a standalone national programming brand.
History
DYRM-DTV traces its origins to the 1995 launch of Cinema Television, also known as CTV-26. The service was established as a UHF television station in the Philippines and adopted a movie-oriented concept. In 1997, it gained broadcast rights connected with E!, the American cable network focused on entertainment, fashion, and lifestyle programming. The Philippine service was later known as E! Philippines. The station operated within the television activities associated with Radio Mindanao Network, but RMN ended its television-network operation in 2003. The frequency returned to test broadcasting on July 3, 2011. This followed the association of UHF 26 with Broadcast Enterprises and Affiliated Media, Inc., after Bethlehem Holdings, Inc. acquired RMN's television assets. Bethlehem's acquisition was funded by Globe Telecom's Group Retirement Fund. On August 15, 2011, the service was presented as BEAM Channel 26 and carried The Game Channel. The Game Channel later limited its terrestrial operation and shifted its activities toward cable distribution. Its evening programming relationship with CHASE developed into a fuller CHASE service on the BEAM network. A transition began in September 2012 when on-air announcements promoted the arrival of a new Jack City service. CHASE ceased terrestrial broadcasting on October 19, and Jack City launched on October 20. Jack City operated with reduced free-to-air hours in line with National Telecommunications Commission guidance affecting free-to-air broadcasters, although it continued to be available around the clock on cable systems. Its BEAM affiliation ended on August 31, 2014, after which the service moved to cable distribution. Following the end of that affiliation, BEAM's provincial stations carried programming connected with Essentials Broadcasting Network, TBN Asia, and O Shopping at various times. The station remained part of BEAM's regional terrestrial footprint rather than becoming an independent national network. The transmitter serving the area is located along Piña-Tamborong-Alaguisoc Road in Barangay Alaguisoc, Jordan, Guimaras, at a former Globe cell site. BEAM's provincial analog transmitters were shut down on March 29, 2022. The Iloilo-area operation began its permanent digital transition after that date, with digital broadcasting identified on UHF channel 26 and technical migration activity also involving UHF channel 42. On April 6, 2022, BEAM announced PIE, a new tradigital entertainment channel connected through a co-ownership arrangement involving ABS-CBN Corporation, Kroma Entertainment, and 917Ventures. PIE was scheduled to launch on May 23, 2022. DYRM-DTV's history consequently reflects the wider evolution of Philippine regional television: an early UHF movie service, successive national-network affiliations, leased or block-programmed channel identities, and eventual conversion to digital multiplex broadcasting.
- 2022
Analog transmission ends
[1]BEAM provincial stations cease analog transmission on March 29 as the regional service transitions to digital broadcasting.
- 2022
PIE announced
[1]BEAM announces PIE, a tradigital entertainment channel planned for launch on May 23.
- 2014
Jack City ends BEAM affiliation
[1]Jack City leaves the BEAM network on August 31 and moves to cable distribution.
- 2012
Jack City launches
[1]Jack City replaces CHASE on the BEAM terrestrial service on October 20.
- 2011
UHF 26 returns under BEAM
[1]The station resumes test broadcasting and is relaunched as BEAM Channel 26, carrying The Game Channel from August 15.
- 2003
RMN ends television-network operations
[1]Radio Mindanao Network discontinues its television-network operation, ending an important phase in the station's original operating history.
- 1997
E! programming rights obtained
[1]The station obtains broadcast rights associated with E!, later known in the Philippines as E! Philippines.
- 1995
Cinema Television launches
[1]The station begins operation as Cinema Television, also known as CTV-26, with a movie-oriented UHF television format.
Products and positioning
A regional BEAM television outlet providing digital terrestrial channel carriage and affiliated entertainment programming to Western Visayas.
Digital television station · 2011
BEAM Channel 26
The station's principal BEAM identity in the Iloilo and Guimaras area. It has carried a changing mix of affiliated channels and network programming, with its terrestrial operation ultimately transitioning from analog transmission to digital broadcasting.
Tradigital entertainment channel · 2022
PIE
A digital entertainment service announced by BEAM in 2022 and associated with ABS-CBN Corporation, Kroma Entertainment, and 917Ventures. It was presented as a combined television and digital-oriented offering for the Philippine market.
Brand decisions
2022
Provincial analog-to-digital migrationStrategyBackground
BEAM's provincial television stations were moving from analog terrestrial broadcasting to digital transmission.
Action taken
The provincial stations ended analog transmission on March 29 and continued the migration toward digital operation, with UHF 26 and technical use of UHF 42 identified in the area.
Aftermath
The station's terrestrial service became digital-focused, although the cited material notes that parts of the transmission migration remained under maintenance.
2022
PIE channel announcementProduct launchBackground
BEAM sought to introduce a new tradigital entertainment service within its television platform.
Action taken
BEAM announced PIE, associated with ABS-CBN Corporation, Kroma Entertainment, and 917Ventures, for a planned May 23 launch.
Aftermath
The announcement expanded the station's digital-platform positioning beyond conventional regional channel carriage.
Sources2 sources
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