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E-Cigarette Direct

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Retailer / private label

Unclaimed

Online UK vape and e-liquid retailer, founded in 2008.

Last updated September 10, 2026

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Overview

E-Cigarette Direct is an online UK vape and e-liquid retailer. According to its About Us page, Jean Rasbridge founded the company with James Dunworth in 2008 after she took her first puff on a vape, with a mission to help smokers switch. The company describes itself as formerly spread across shops and online, now a focused online vape and e-liquid retailer, and completely independent of the tobacco sector. Its homepage describes it as an online UK vape shop and 'Vape Experts Since 2008'.

History

According to the company's About Us page, in 2008, after decades as a smoker, Jean Rasbridge took her first puff on a vape. Soon after, she founded E-Cigarette Direct with James Dunworth on a mission to help the nation's smokers make the switch. The page states that since then the company has helped hundreds of thousands of smokers take their last puff on a cigarette and their first puff on a vape. It also states that E-Cigarette Direct was formerly spread across shops and online, and is now a focused online vape and e-liquid retailer, completely independent of the tobacco sector.

Products and positioning

Online UK vape and e-liquid retailer; completely independent of the tobacco sector.

  • Doozy Chewz Nicotine Gum

    Discreet, convenient nicotine chewing gums available in a choice of 3 flavours, sold in packs of 40 with 2mg nicotine strength.

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