E-Cigarette Direct
Retailer / private label
UnclaimedOnline UK vape and e-liquid retailer, founded in 2008.
Last updated September 10, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
E-Cigarette Direct is an online UK vape and e-liquid retailer. According to its About Us page, Jean Rasbridge founded the company with James Dunworth in 2008 after she took her first puff on a vape, with a mission to help smokers switch. The company describes itself as formerly spread across shops and online, now a focused online vape and e-liquid retailer, and completely independent of the tobacco sector. Its homepage describes it as an online UK vape shop and 'Vape Experts Since 2008'.
History
According to the company's About Us page, in 2008, after decades as a smoker, Jean Rasbridge took her first puff on a vape. Soon after, she founded E-Cigarette Direct with James Dunworth on a mission to help the nation's smokers make the switch. The page states that since then the company has helped hundreds of thousands of smokers take their last puff on a cigarette and their first puff on a vape. It also states that E-Cigarette Direct was formerly spread across shops and online, and is now a focused online vape and e-liquid retailer, completely independent of the tobacco sector.
Products and positioning
Online UK vape and e-liquid retailer; completely independent of the tobacco sector.
Doozy Chewz Nicotine Gum
Discreet, convenient nicotine chewing gums available in a choice of 3 flavours, sold in packs of 40 with 2mg nicotine strength.
Sources5 sources
- 1E-Cigarette Direct | UK Online Vape Shop | Free Deliveryecigarettedirect.co.uk
- 2About Us | E-Cigarette Directecigarettedirect.co.uk
- 3A-Z List of the Best Vape Brands | E-Cigarette Directecigarettedirect.co.uk
- 4Doozy Chewz Nicotine Gum | £5.99 | Pack of 40 | Choice of Flavours – E-Cigarette Directecigarettedirect.co.uk
- 5E-Cigarette Directwikidata.org
Cite this profile: Cite the canonical profile. /brand-wiki/e-cigarette-direct · Editorial policy · How profiles are compiled