Sub-brand
UnclaimedE24, also known as E24 Bollywood, is an Indian television channel focused on Bollywood entertainment and celebrity-oriented programming.
Last updated August 26, 2026
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Overview
E24, commonly branded as E24 Bollywood, is an Indian cable and satellite television channel devoted to Bollywood and Hindi-film entertainment. The channel was launched in March 2008 and is owned by BAG Films & Media Limited. Its identity is built around entertainment news, celebrity coverage, film-related discussion, music and dance programming, interviews, reviews, countdown-style formats, and other studio or magazine shows connected with the Hindi commercial film industry. The channel’s programming catalogue includes titles such as Bollywood Reporter, E24 Review Show, E-Special, Hit List, Bollywood Dhamaal, Bollywood 20 20, Bollywood Ka Super Train, Dance 10, Love Byte, Star Shake, Chatty With Katty, Confessions, Fresh Maal, Hitz Start, Golden Era, and E24 Cinema. These titles indicate a broad Bollywood-focused schedule rather than a general-interest television proposition. Some formats appear oriented toward current film and celebrity news, while others suggest music, interviews, personality-led entertainment, film retrospectives, audience participation, reviews, or themed countdowns. E24 occupies a specialist position within Indian television: instead of competing primarily as a general entertainment or news broadcaster, it presents itself as a dedicated Bollywood entertainment outlet. Its value proposition is the concentration of Hindi-film culture in a single channel, including stars, releases, songs, celebrity stories, reviews, and related pop-culture coverage. The channel name is also used with the descriptor “Bollywood,” helping distinguish it from unrelated brands and from the many Indian television services operating under short alphanumeric names. The available reference material identifies BAG Films & Media Limited as the owner and records the channel’s March 2008 start date, but does not provide sufficient information to establish its current distribution footprint, present corporate structure, headquarters, leadership, financial performance, or operational status. Those details therefore remain unconfirmed in this dossier.
History
E24 was established as an Indian television channel dedicated to Bollywood entertainment and began operations in March 2008. The channel is identified in reference material as being owned by BAG Films & Media Limited. Its creation placed the brand within the specialist entertainment-channel segment of Indian cable and satellite television, with a focus narrower than that of general entertainment networks. From its recorded programming, E24 developed a schedule organized around Hindi-film culture and celebrity-oriented content. Programs such as Bollywood Reporter and E24 Review Show correspond to entertainment-news and film-review functions, while E-Special and E24 Cinema suggest special features and cinema-related programming. Other listed titles, including Hit List, Bollywood 20 20, Bollywood Dhamaal, and Bollywood Ka Super Train, point to countdown, magazine, or thematic entertainment formats. Shows such as Chatty With Katty, Confessions, and Love Byte indicate an additional emphasis on interviews, personalities, and relationship or lifestyle-oriented celebrity content. Dance 10, Golden Era, and music-related titles broaden the schedule across performance and retrospective entertainment. The E24 name is frequently associated with the descriptor “Bollywood,” which communicates its editorial territory: Hindi commercial cinema, its performers, music, releases, and surrounding celebrity culture. Rather than functioning as a general news service, the channel’s documented format mix is designed for viewers seeking concentrated Bollywood coverage and entertainment programming. Publicly available reference material for this entry is limited. It confirms the March 2008 launch, the channel’s Indian cable-and-satellite identity, its ownership by BAG Films & Media Limited, and a list of programs. It does not establish a verified founding person, headquarters, current management team, current distribution arrangements, later rebrandings, financial results, or whether the channel remains operational at the time of this dossier. These unresolved matters are consequently not presented as facts.
- 2008
E24 begins broadcasting
[1]E24 launched in March 2008 as an Indian cable and satellite television channel focused on Bollywood entertainment.
Products and positioning
A specialist Indian television channel centered on Bollywood entertainment, celebrity culture, Hindi-film news, music, interviews, reviews, and related pop-culture programming.
Entertainment news program
Bollywood Reporter
A listed E24 program associated with Bollywood reporting and entertainment-news coverage. The available source identifies the title but does not provide confirmed details about its presenters, broadcast period, episode structure, or production history.
Film review program
E24 Review Show
A listed channel program whose title indicates a review-oriented format connected with films or entertainment releases. The available reference does not specify its hosts, review methodology, or exact run.
Entertainment special
E-Special
A listed E24 special-feature program. Its title suggests episodic or themed coverage, but the available reference does not document its subjects, presenters, scheduling, or production dates.
Cinema entertainment program
E24 Cinema
A cinema-focused title in E24’s documented programming catalogue. It appears aligned with the channel’s broader Bollywood and film-entertainment identity, although detailed format information is not available in the supplied sources.
Bollywood entertainment program
Bollywood Dhamaal
A listed Bollywood entertainment format reflecting E24’s use of high-energy, celebrity- and film-centered programming. The source does not provide verified information about its hosts, content segments, or broadcast dates.
Music or entertainment countdown
Hit List
A listed E24 program whose title is consistent with a ranking or countdown format. The available material does not confirm whether it ranked songs, films, celebrities, or other entertainment subjects.
Bollywood entertainment program
Bollywood 20 20
A listed E24 title associated with Bollywood programming. The reference does not explain whether the format was a countdown, magazine show, or another type of entertainment feature.
Bollywood entertainment program
Bollywood Ka Super Train
A listed program in E24’s Bollywood-oriented catalogue. No reliable format, presenter, broadcast-period, or audience information is supplied by the available source.
Dance entertainment program
Dance 10
A listed E24 program with a dance-focused title, fitting the channel’s Hindi-film music and performance orientation. Specific details about its participants, judging, or format are not documented in the supplied material.
Interview or talk program
Chatty With Katty
A listed conversational entertainment program. Its title suggests an interview or chat format, but the available reference does not verify the presenter, guests, run, or editorial focus.
Celebrity entertainment program
Confessions
A listed E24 program with a confessional or personality-led title. No further reliable information about its format, subjects, or production history is available in the supplied sources.
Film retrospective program
Golden Era
A listed title that appears suited to retrospective coverage of an earlier period of Hindi-film or music history. The source does not define the program’s scope or broadcast details.
Recent events
Sources2 sources
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