Earin
Product brand
UnclaimedSwedish brand of compact wireless Bluetooth earbuds.
Last updated August 25, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Earin is a Swedish wireless-audio brand founded in Malmö in 2014 by Kiril Trajkovski, Olle Lindén, and Per Sennström. The company became associated with the early development of truly wireless earbuds: small, independent earpieces designed to connect with smartphones and other devices through Bluetooth without a cable joining the left and right sides. Its first product, the Earin M-1, reached the market in 2015 after the company used a Kickstarter campaign to support manufacturing. The campaign reportedly raised nearly US$1 million, providing early visibility and production funding for a category that was still emerging at the time. Earin's product concept emphasized compact size, low weight, cable-free use, and a charging case that could be carried with the earbuds. The M-1 earpieces were designed so that either unit could be used in either ear. During operation, the two earpieces communicated with each other through near-field magnetic induction, while the earbuds connected to the user's device through Bluetooth. This architecture helped distinguish Earin from conventional wired earphones and from early wireless headsets that retained a cable between the two sides. The company received SEK 15 million in venture funding from the BlueWise Fund near the end of 2015. In January 2017, Earin presented its second-generation product, the M-2, at the Consumer Electronics Show in Las Vegas. Later that month, it announced a further SEK 30 million investment from equity investors including Midroc Invest, LMK, and Granitor Invest. The financing supported the development and commercialization of the next product generation. The Earin M-2 entered the market in August 2018. Compared with the M-1, it added built-in microphones and touch controls. These functions allowed users to answer calls, control music playback, and access voice assistants such as Siri or Google through the earbuds. The M-2 retained the brand's focus on small, lightweight earpieces, magnetic charging, and flexible left-or-right-ear use. Earin also became involved in a proposed corporate transaction with i.am+, the consumer-electronics company associated with recording artist will.i.am. The proposed purchase was announced at CES in January 2018, but it was not completed. In May 2019, the parties said the deal had been abandoned because of unfulfilled obligations. The failed transaction was a significant corporate development, but it did not change the identity of Earin's principal commercial products, which remained its M-series wireless earbuds. Publicly documented information identifies the M-1 and M-2 as Earin's principal released product generations through 2020. The available reference material does not establish a current parent company, current owner, current website, later product range, or present operating status. Accordingly, those details remain unconfirmed in this dossier.
History
Earin was established in Malmö, Sweden, in 2014 by Kiril Trajkovski, Olle Lindén, and Per Sennström. The founders held executive and technical roles in the company, with Trajkovski identified as chief executive officer, Lindén as chief technology officer, and Sennström as chief operating officer. From the outset, Earin focused on a small wireless earbud format that connected to consumer devices over Bluetooth. The company initially sought funding through Kickstarter. Its 2014 campaign raised nearly US$1 million to support the manufacture of its first product. This placed Earin among the early brands attempting to commercialize fully wireless earbuds, before the category became broadly mainstream. The first product, the Earin M-1, was released in the fall of 2015. The earbuds were designed to be lightweight and independent of one another, with no cable connecting the two sides. A portable magnetic charging case provided a way to recharge the units when they were not being worn. Near the end of 2015, Earin obtained SEK 15 million in venture funding from the BlueWise Fund. The investment followed the launch of the M-1 and provided additional financial backing for the company's product and commercial development. Public descriptions of the M-1 emphasized the ability to use either earbud in either ear and the use of near-field magnetic induction communication between the two earpieces. Earin announced its next product generation at the 2017 Consumer Electronics Show. The M-2 represented an evolution of the original design rather than a departure from the brand's core concept. It added built-in microphones and touch-sensitive functions for answering calls, controlling music, and activating voice assistants such as Siri or Google. In January 2017, the company also announced SEK 30 million in equity investment from a group that included Midroc Invest, LMK, and Granitor Invest. The M-2 was subsequently released in August 2018. Its launch occurred during a period in which wireless earbuds were receiving increasing attention from consumers and electronics companies. Earin's offering continued to center on compact earpieces, Bluetooth smartphone connectivity, a portable charging case, and flexible left-or-right-ear use. Earin's corporate history also included a proposed acquisition by i.am+, a consumer-electronics business associated with recording artist will.i.am. The transaction was announced at CES in January 2018. It was not finalized, however, and in May 2019 the parties announced that the deal had been called off because of unfulfilled obligations. The termination left Earin's ownership and subsequent corporate direction unclear in the public material used for this entry. Through 2020, the documented product range consisted of two principal generations: the M-1 and M-2. The available reference material does not provide confirmed information about later products, a current parent company, current ownership, a current executive team, or whether the brand remains actively marketed. Those points require further verification.
- 2019
Proposed i.am+ transaction is terminated
[1]The proposed acquisition is called off because of unfulfilled obligations.
- 2018
Proposed i.am+ acquisition is announced
[1]i.am+ announces an agreement to purchase Earin, although the transaction is not completed.
- 2018
Earin M-2 launches commercially
[1]The M-2 earbuds enter the market in August with microphones and touch controls.
- 2017
M-2 is unveiled at CES
[1]Earin announces the second-generation M-2 earbuds at CES 2017.
- 2017
Earin announces SEK 30 million equity investment
[1]The company announces new investment from Midroc Invest, LMK, and Granitor Invest among other equity investors.
- 2015
Earin M-1 launches
[1]The first-generation M-1 wireless earbuds reach the market in the fall.
- 2015
BlueWise Fund investment
[1]Earin receives SEK 15 million in venture funding from the BlueWise Fund.
- 2014
Earin is founded in Malmö
[1]Kiril Trajkovski, Olle Lindén, and Per Sennström establish Earin in Malmö, Sweden.
- 2014
Kickstarter campaign raises production funding
[1]Earin launches a Kickstarter campaign for its wireless earbuds and reportedly raises nearly US$1 million.
Products and positioning
Compact, lightweight true wireless earbuds focused on cable-free mobility, minimal form factor, portable charging, and smartphone connectivity.
True wireless earbuds · 2015
Earin M-1
Earin's first-generation wireless earbuds, released in the fall of 2015. The M-1 used Bluetooth to connect with a smartphone or other device and used near-field magnetic induction communication between the two earpieces. Each earbud was designed to work in either the left or right ear. A portable magnetic charging case supplied recharging when the earbuds were not in use.
True wireless earbuds · 2018
Earin M-2
The second-generation Earin earbuds, announced at CES in 2017 and released in August 2018. The M-2 retained the compact, cable-free format of the M-1 while adding built-in microphones and touch controls. These controls supported call answering, music playback functions, and access to voice assistants including Siri or Google. The earbuds used a portable magnetic charging case and could be worn in either ear.
Marketing campaigns
- 2014Earin Kickstarter campaign
International crowdfunding market
Earin introduced its wireless-earbud concept through a Kickstarter campaign intended to finance manufacturing of the first product. The campaign reportedly raised nearly US$1 million and helped fund the transition from product concept to the M-1's commercial release.
Outcome. The campaign provided production funding and preceded the launch of the Earin M-1 in 2015.
Brand decisions
2018
Pursue a proposed sale to i.am+M&ABackground
Earin and i.am+, a consumer-electronics company associated with will.i.am, announced a proposed acquisition at CES 2018.
Action taken
The parties announced the intended purchase, but the transaction was not completed.
Aftermath
In May 2019, the proposed deal was abandoned because of unfulfilled obligations.
2017
Develop the M-2 as the second product generationGeneration changeBackground
Earin sought to build on the M-1's compact true-wireless format and expand its everyday functionality.
Action taken
The company introduced the M-2 with microphones and touch controls for calls, music playback, and voice-assistant access.
Aftermath
The M-2 was released commercially in August 2018.
2014
Use crowdfunding to finance the first productStrategyBackground
As a newly founded wireless-audio company, Earin needed manufacturing support for its first generation of earbuds.
Action taken
The company ran a Kickstarter campaign to raise funds and validate interest in its cable-free earbud concept.
Aftermath
The campaign reportedly raised nearly US$1 million and was followed by the M-1's market launch in 2015.
Crowdfunding raised. Nearly US$1 million (2014 campaign)
Recent events
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/earin · Editorial policy · How profiles are compiled