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Early Warning

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Corporate brand

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Early Warning is the company behind Zelle, Paze, and Certos, connecting people and financial institutions across everyday financial life.

Last updated September 10, 2026

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Overview

Early Warning® describes itself as the digital backbone that connects, protects, and advances the everyday economy. Its brands include Zelle®, Paze®, and Certos SM. The company states that its work centers on connections between people, businesses, and financial institutions, and that for more than 35 years its work has helped shape how money moves.

History

Early Warning states that for more than 35 years its work has helped shape how money moves, and that its role has expanded to support connection and confidence. The company describes its purpose as powering prosperity for all, with work centered on connections between people, businesses, and financial institutions, protecting the financial system, and advancing the everyday economy.

Products and positioning

  • Zelle

    A payments brand of Early Warning; over $1.2 trillion was sent using Zelle in 2025, with 2,400+ banks and credit unions offering it and 150M+ consumer and small business accounts enrolled.

  • Paze

    An online checkout solution offered by banks and credit unions that combines eligible credit and debit cards into a single digital wallet, eliminating manual card entry; more than 165 million consumer cards are eligible to use Paze.

  • Certos

    Payment and identity risk solutions built on decades of network-shared intelligence; have screened $11.4 trillion in payment and deposit transactions and prevented $3.7 billion in potential fraud.

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