Earth Tones
Earth tone is a term used to describe a palette of colors that are similar to natural materials and landscapes.
Last updated October 14, 2026
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Overview
Earth tone is a term used to describe a palette of colors that are similar to natural materials and landscapes, inspired by the earth's natural hues including browns, greens, grays, and other warm and muted shades. Earth tones were popular in the 1970s and early 1980s during the environmental movement, and in the mid-late 1980s they were supplanted by the neon pastels of Memphis Design. They are commonly used in interior design, fashion, and graphic design, and in recent years have become increasingly popular in graphic design and branding.
History
Earth tones were popular in the 1970s and early 1980s during the environmental movement, as people sought to reconnect with nature and embrace more natural and organic lifestyles. In the mid-late 1980s, earth tones were supplanted by the neon pastels of Memphis Design. In recent years, earth tones have become increasingly popular in graphic design and branding, as companies seek to convey a sense of authenticity, sustainability, and environmental responsibility.
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