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An Australian tourism sustainability organisation providing benchmarking, certification, research, and advisory services.

Last updated August 25, 2026

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Overview

EarthCheck is an Australian sustainability organisation focused on the environmental, scientific, and operational dimensions of travel and tourism. It works with tourism businesses, destinations, governments, developers, building designers, protected areas, and event operators through benchmarking, certification, research, and advisory services. The organisation is associated with the development of structured sustainability measurement for the visitor economy and has promoted the use of independently assessed environmental and social performance indicators in tourism decision-making. EarthCheck traces its origins to Australia’s first National Centre for Studies in Travel & Tourism, established at James Cook University in 1987. In 1997, the centre became part of the Sustainable Tourism Cooperative Research Centre, or STCRC, an Australian government-supported collaboration involving universities and the tourism industry. During this period, the research centre developed the EarthCheck Benchmarking Methodology, designed to compare sustainability performance across approximately 30 travel and visitor-economy sectors. The methodology provided a framework for measuring areas such as energy use, greenhouse-gas emissions, water consumption, waste, ecosystem impacts, and broader management practices. A not-for-profit EarthCheck Research Institute was established in 2010 with support from academic and industry participants. In 2011, Earthcheck Pty. Limited was launched as an independent profit-for-purpose organisation. The commercial entity and the research institute have since supported the continuing development of sustainability tools for tourism operators and destinations, while responding to wider concerns about climate change, resource efficiency, biodiversity, and resilient destination development. EarthCheck’s principal business-facing programme is EarthCheck Certified. The programme is intended for tourism and travel organisations seeking to measure their performance against a recognised sustainability framework and to demonstrate progress through a certification process. It addresses the practical pressures faced by tourism operators, including reducing carbon emissions, using water and energy more efficiently, limiting waste, protecting local environments, and integrating sustainability into governance and business planning. The programme has been used in more than 70 countries, according to the organisation’s reference material. Beyond business certification, EarthCheck provides programmes and standards for destinations, government bodies, tourism developments, building planning and design, terrestrial and marine parks, and events. Its Building Planning and Design Standard was recognised by the United Nations World Tourism Organization in 2018 for its contribution to research and technology. This reflects EarthCheck’s broader positioning: it is not primarily a consumer travel brand or an online travel agency, but a specialist professional-services and assurance organisation operating at the intersection of tourism management, environmental science, destination planning, and sustainability certification. EarthCheck’s role in the tourism ecosystem is therefore primarily institutional and business-to-business. Its value proposition is based on converting sustainability objectives into measurable indicators, comparative benchmarks, management systems, and externally assessed certification. The organisation’s work supports tourism operators and public-sector destinations that need to communicate environmental performance, manage operational impacts, prepare for climate-related risks, and align tourism growth with longer-term resource and community considerations.

History

EarthCheck’s institutional history begins in 1987, when Australia’s first National Centre for Studies in Travel & Tourism was established at James Cook University. The centre provided an academic base for examining tourism and travel as economic, environmental, and social systems rather than solely as commercial activities. Its creation established the research lineage from which the later EarthCheck organisation developed. In 1997, the centre became part of the Sustainable Tourism Cooperative Research Centre, commonly known as STCRC. The centre was supported by the Australian Federal Government, 14 universities, and the Australian tourism industry. STCRC created a collaborative environment in which researchers, public authorities, and tourism operators could work on applied sustainability challenges. A significant output of this period was the EarthCheck Benchmarking Methodology, developed to provide comparative sustainability measurements for around 30 sectors of the travel and visitor economy. The methodology helped frame tourism sustainability as a performance-management issue. Instead of relying only on broad commitments or promotional claims, participating organisations could assess operational indicators such as energy use, emissions, water consumption, waste, and other environmental impacts. The framework could then be used to identify performance gaps, compare results, and guide improvement programmes. This benchmarking orientation became a central part of EarthCheck’s identity. In 2010, the EarthCheck Research Institute was created as a not-for-profit organisation with support from universities and tourism-industry stakeholders. The institute provided a research-oriented counterpart to the organisation’s operational and certification activities. Its formation reflected the continuing importance of scientific and academic input in developing tourism sustainability standards and measurement systems. The following year, in 2011, Earthcheck Pty. Limited was launched as an independent profit-for-purpose entity. This separated the organisation’s commercial delivery activities from the not-for-profit research function while preserving their shared focus on sustainable tourism. EarthCheck subsequently operated as a group providing benchmarking, certification, advisory services, and sustainability programmes to organisations across the visitor economy. Over time, EarthCheck expanded beyond individual tourism businesses. Its programmes came to cover hotels and other tourism operators, destinations, governments, developers, building designers, terrestrial and marine parks, and events. This broadened scope reflected the fact that tourism impacts are distributed across entire destinations and infrastructure systems. Accommodation providers, transport networks, public authorities, protected areas, and new developments all influence resource use, emissions, biodiversity, and community outcomes. EarthCheck Certified became the organisation’s principal certification programme for travel and tourism businesses. The programme gives participating organisations a structured route for measuring and improving sustainability performance, with certification intended to provide external recognition of their management practices and progress. According to the organisation’s reference material, the programme operates in more than 70 countries. EarthCheck also developed standards for planning and design. In 2018, the United Nations World Tourism Organization recognised the EarthCheck Building Planning and Design Standard for its contribution to research and technology. The recognition highlighted the organisation’s work beyond operational certification and its attempt to incorporate sustainability considerations into the design and development of tourism-related buildings and places. Today, EarthCheck is best understood as a tourism sustainability and professional-services organisation rather than a conventional consumer brand. Its activities combine environmental benchmarking, certification, technical standards, research, and advisory work. The organisation’s continuing relevance is tied to the tourism sector’s need to address climate change, resource constraints, ecological protection, destination resilience, and the credibility of sustainability claims.

  • 2018

    Building Planning and Design Standard recognised by UNWTO

    [1]

    The United Nations World Tourism Organization recognised EarthCheck’s Building Planning and Design Standard for its contribution to research and technology.

  • 2011

    Earthcheck Pty. Limited launched

    [1]

    Earthcheck Pty. Limited began operating as an independent profit-for-purpose entity.

  • 2010

    EarthCheck Research Institute established

    [1]

    A not-for-profit research institute was established with academic and industry support to advance tourism sustainability research.

  • 1997

    Research centre joins the Sustainable Tourism Cooperative Research Centre

    [1]

    The centre became part of STCRC, a collaboration supported by the Australian government, universities, and the tourism industry.

  • 1997

    EarthCheck Benchmarking Methodology developed

    [1]

    STCRC developed a benchmarking methodology covering approximately 30 sectors within travel and the visitor economy.

  • 1987

    National Centre for Studies in Travel & Tourism established

    [1]

    Australia’s first National Centre for Studies in Travel & Tourism was established at James Cook University, creating the institutional research lineage associated with EarthCheck.

Products and positioning

A specialist, science-oriented sustainability and assurance partner for the global travel and tourism sector, combining benchmarking, certification, research, and advisory services rather than selling travel directly to consumers.

  • Tourism sustainability certification

    EarthCheck Certified

    EarthCheck Certified is a structured sustainability certification programme for travel and tourism businesses. It supports organisations in measuring environmental and operational performance, identifying improvement opportunities, and demonstrating progress through an externally assessed framework. Relevant issues include carbon emissions, energy and water use, waste reduction, resource conservation, and broader sustainability management. The programme is designed for the practical operating conditions of tourism businesses and is reported to be active in more than 70 countries.

  • Sustainability benchmarking · 1997

    EarthCheck Benchmarking Methodology

    The EarthCheck Benchmarking Methodology was developed through the Sustainable Tourism Cooperative Research Centre to compare sustainability performance across sectors of the travel and visitor economy. It provides a common measurement logic for environmental and operational indicators, helping tourism organisations understand resource use, emissions, waste, and other impacts in relation to sector performance and improvement objectives.

  • Sustainable building and destination development standard

    EarthCheck Building Planning and Design Standard

    The Building Planning and Design Standard applies sustainability thinking to the planning and design of tourism-related buildings and developments. It extends EarthCheck’s work beyond operational certification by addressing how design choices can influence resource efficiency, environmental impacts, and long-term destination performance. The standard received recognition from the United Nations World Tourism Organization in 2018.

  • Destination sustainability advisory

    EarthCheck Destination Programmes

    EarthCheck provides sustainability programmes and advisory support for tourism destinations, governments, and destination-management stakeholders. These programmes address sustainability at a place-based level, where infrastructure, public policy, tourism businesses, protected areas, residents, and visitors jointly influence environmental and social outcomes.

  • Sector sustainability programmes

    EarthCheck Parks and Events Programmes

    EarthCheck’s programme portfolio includes applications for terrestrial and marine parks and for events. These offerings adapt the organisation’s benchmarking and sustainability approach to settings with distinct environmental-management, visitor-flow, resource-use, and operational requirements.

Brand decisions

  • 2011

    Establishment of an independent profit-for-purpose entityStrategy

    Background

    Following the creation of the EarthCheck Research Institute in 2010, the organisation established Earthcheck Pty. Limited as an independent entity to deliver commercial sustainability, benchmarking, certification, and advisory activities.

    Action taken

    Earthcheck Pty. Limited was launched as an independent profit-for-purpose organisation while the research institute continued its not-for-profit role.

    Aftermath

    The structure enabled EarthCheck to continue combining research-informed methods with professional services for tourism businesses, destinations, developers, and public-sector stakeholders.

Recent events

  • Reported

    Glasgow partners with EarthCheck[2]

    Glasgow announced a partnership with EarthCheck to benchmark the city's environmental and social performance and support health and hygiene standards during the Covid-19 recovery.

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