East West Communications, Inc.

East West Communications, Inc. is a private consultancy based in Washington, DC, that specializes in nation branding — the practice of shaping and promoting a country's identity to international audiences. The firm works with political and business leaders to develop positioning strategies, communications campaigns, and programs intended to enhance a nation's reputation and boost tourism, investment, and trade. According to its website, East West Communications has provided confidential consultancy for some 65 countries around the world. The company was founded by Thomas Cromwell, a former journalist and publisher who spent 25 years in the Middle East. Cromwell published and edited the Middle East Times and other publications for 18 years, and developed country reports for major Washington, DC media outlets. He serves as president and is based in Washington. Francisco Quintanilla is vice president; he has more than 25 years of experience in global media communications, having worked at leading communications firms, top media properties, and as an independent consultant. He began his career at Theisen Communications, a publisher of country reports distributed through The Washington Post, The Los Angeles Times, and The New York Times. East West Communications offers a range of branding and communications services designed to help countries improve how they are viewed in the world. Its consultancy draws on many years of experience helping governments shape their brands and communicate them effectively. The firm's approach emphasizes distilling a nation's uniqueness into a positive identity and promoting it to target markets using the best available communications tools. It argues that, combined with good policy, nation branding should deliver meaningful benefits including an enhanced international reputation and increased tourism, investment, and trade. The company operates globally, with principals who have worked in many countries. Thomas Cromwell's nation branding work has taken him to 130 countries. The firm maintains a presence through its website, eastwestcoms.com, where it offers free initial consultations and provides examples of its work in a credentials section. As a private company, East West Communications does not disclose detailed financial information or ownership structure beyond its principals.

East West Communications, Inc. was founded by Thomas Cromwell, a journalist and publisher with extensive experience in the Middle East. Cromwell spent 25 years in the region, where he published and edited the Middle East Times and other publications for 18 years. He also developed a number of successful country reports for major media outlets in Washington, DC. This background in journalism and publishing, rather than academic theory, formed the basis of his approach to nation branding. Cromwell's nation branding work has taken him to 130 countries, and he has interviewed many national leaders. He developed an expertise in advising on nation branding strategies and programs. The firm was established in Washington, DC, where Cromwell is based. Francisco Quintanilla joined as vice president. He brought more than 25 years of experience in global media communications, having worked at leading communications firms, top media properties, and as an independent consultant. He started his communications career at Theisen Communications, a leading publisher of country reports whose vehicles included The Washington Post, The Los Angeles Times, and The New York Times. There he rose rapidly from a sales position to marketing director. East West Communications has provided confidential consultancy for some 65 countries around the world. The firm works with political and business leaders, offering a wide range of nation branding services including consultancy on positioning and strategies for reshaping and promoting a country's brand. It has extensive experience in designing and implementing communications campaigns to reach target audiences around the world. The company's philosophy is that every nation has a unique contribution to make to the world and a compelling story to tell. The purpose of nation branding, according to East West Communications, is to distill that uniqueness into a positive identity that is then promoted to target markets using the best communications tools available. Combined with good policy, nation branding should deliver meaningful benefits for a country, including an enhanced international reputation and increased tourism, investment, and trade. As of the available information, East West Communications continues to operate as a private consultancy based in Washington, DC, offering services through its website and providing free initial consultations.

• Thomas Cromwell spends 25 years in the Middle East, publishing and editing the Middle East Times and other publications for 18 years.

• Cromwell develops country reports for major media outlets in Washington, DC.

• East West Communications is founded in Washington, DC, by Thomas Cromwell.

• Francisco Quintanilla joins as vice president, bringing over 25 years of global media communications experience.

• The firm has provided confidential consultancy for some 65 countries around the world.

A specialist nation branding consultancy that helps countries improve their international standing and economies through strategic communications.

• Nation branding consultancy

  Consultancy on positioning and strategies for reshaping and promoting a country's brand.

• Communications campaigns

  Design and implementation of communications campaigns to reach target audiences around the world.

1. 1East West Communications – Branding Nations to Compete Globallyeastwestcoms.com
2. 2About – East West Communicationseastwestcoms.com
3. 3Services – East West Communicationseastwestcoms.com
4. 4East West Communications, Inc. – Wikidatawikidata.org