East-West Seed

East-West Seed was founded in 1982 by Simon N. Groot, a sixth-generation seedsman from the Netherlands, in partnership with Filipino seed trader Benito Domingo. Initially named Hortigenetics Philippines, Inc., it was later renamed East-West Seed. The company began with a breeding trial on a five-hectare farm called Hortanova in Batangas, Philippines, and became the first market-oriented vegetable breeding company in Southeast Asia. In 1984, it expanded to Thailand, establishing the first commercial vegetable breeding farm in the Chiang Mai valley. In 1986, it introduced 'Jade Star,' the first locally developed commercial vegetable hybrid in the Philippines and Southeast Asia. Today, East-West Seed describes itself as a global leader in tropical vegetable seeds, with direct presence in 15 countries, exports to 86 countries, 30 R&D setups worldwide, over 2,800 employees, and 742 varieties on 86 crops. It has trained over 1 million farmers through the East-West Seed Knowledge Transfer Foundation.

East-West Seed was founded in 1982 by Simon N. Groot, a sixth-generation seedsman from the Netherlands, in partnership with Filipino seed trader Benito Domingo. Initially named Hortigenetics Philippines, Inc., the company was later renamed East-West Seed. The first breeding trial began in 1982 on a five-hectare farm called Hortanova in Batangas, Philippines. East-West Seed became the first market-oriented vegetable breeding company in Southeast Asia. In 1984, Groot expanded to Thailand with new Thai partners, establishing the first commercial vegetable breeding farm in the Chiang Mai valley and beginning development of a Thai bitter gourd hybrid. In 1986, East-West Seed introduced 'Jade Star,' the first locally developed commercial vegetable hybrid in the Philippines and Southeast Asia.

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