Eastern Realty

Eastern Realty (東森房屋) is a Taiwanese real estate brokerage operating as a franchise system under Eastern International (東森國際), the listed arm of the Eastern Group. Its origins trace to 1988, when the brokerage was established as Li-Ba Housing (力霸房屋); it was rebranded as Eastern Realty in 2006. The company runs roughly 200 franchise offices across Taiwan and ranks among the larger brokerage chains on the island. The brand's core business is residential and commercial property brokerage: matching buyers and sellers, handling rentals, and providing transaction price information. Its official website (etwarm.com.tw) functions as a property portal with search tools for buying and renting, VR property tours, online viewings, aerial photography listings, and a dedicated section for discounted or price-reduced homes. Listings span apartments, suites, townhouses and luxury villas across cities such as Taipei, Taichung, Taoyuan and Changhua. As part of Eastern Group, Eastern Realty shares the group's broader corporate identity, which spans media, retail and technology. The group describes itself as pursuing vertical integration, omnichannel operations and diversification, and has publicly committed to ESG initiatives. Eastern Realty participates in these efforts, including being recognized among the group's subsidiaries in workplace and CSR awards. The company positions itself around the slogan 'seeing the true value of a home' and emphasizes customer service, technology-enabled viewing (VR, aerial) and nationwide franchise coverage. It remains an active, privately held subsidiary within the Eastern Group structure.

Eastern Realty's history begins with the founding of Li-Ba Housing (力霸房屋) in 1988. The brokerage operated under that name for nearly two decades before being rebranded as Eastern Realty (東森房屋) in 2006, aligning it with the Eastern Group brand. The rebranding reflected the group's broader strategy of consolidating its businesses under the Eastern name. Eastern Group itself traces its roots to warehousing and logistics, later expanding into media, retail and technology. The group's official history notes a transformation beginning around 1990, with diversification into cable television, satellite channels, home shopping, online retail and news media. Eastern International (東森國際) became the listed entity, and Eastern Realty operates as its subsidiary. By the 2010s, Eastern Realty had grown into a nationwide franchise network of approximately 200 offices, ranking among Taiwan's larger brokerage chains. The company invested in digital tools for property search, including VR tours, online viewings and aerial photography, to differentiate its service. In recent years, Eastern Realty has been integrated into the group's ESG and CSR initiatives. Eastern Group declared 2022 its 'ESG Year' and set short-, medium- and long-term sustainability plans. Eastern Realty was among the group subsidiaries recognized in the 2023 'Happy Enterprise' awards by 1111 Job Bank, reflecting the group's emphasis on workplace quality and social responsibility. The brand continues to operate as an active franchise brokerage, with its website serving as a central portal for listings across Taiwan.

• 2023

  Eastern Realty among group subsidiaries recognized in 1111 Job Bank 'Happy Enterprise' awards.

• 2022

  Eastern Group designates 2022 as its 'ESG Year'.

• 2006

  Rebranded as Eastern Realty (東森房屋).

• 1988

  Li-Ba Housing (力霸房屋) founded.

Franchise real estate brokerage emphasizing the true value of homes, technology-enabled viewing and nationwide coverage.

• Property search portal (etwarm.com.tw)

• VR property tours

• Online viewings

• Aerial photography listings

• Discounted home listings

1. 1東森房屋官方網站etwarm.com.tw
2. 2東森集團簡介etwarm.com.tw
3. 3東森房屋門市etwarm.com.tw
4. 4東屋做公益etwarm.com.tw
5. 5Wikidata: Eastern Realtywikidata.org
6. 6維基百科：東森房屋zh.wikipedia.org