Eastview Mall
Retailer / private label
UnclaimedEastview Mall is a regional enclosed shopping center in Victor, New York, serving the Rochester area and wider Western New York.
Last updated August 24, 2026
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Overview
Eastview Mall is a large regional indoor shopping center in Victor, New York, east of Rochester and near the Finger Lakes. Owned and managed by Wilmorite Properties, it functions as one of the principal retail destinations for the Greater Rochester metropolitan area, while also drawing shoppers from across Western New York and visitors traveling through the Finger Lakes region. The mall occupies a strategically accessible site near the New York State Thruway, Interstate 90 Exit 45, and New York State Route 96. Its location in Victor places it outside the city of Rochester but within the area’s major suburban retail corridor. The center contains approximately 1.375 million square feet of retail space and around 144 stores and services, including national chains, department stores, specialty retailers, restaurants, entertainment uses, and services. Some tenants have been described as distinctive within the Rochester-area market, helping Eastview compete as a destination rather than merely a neighborhood shopping center. The project was initially proposed for Monroe County under the working name Great Eastern Mall. Local opposition contributed to the relocation of the development to neighboring Ontario County. Construction began in 1969, and the first phase opened in 1971 under the Eastview Mall name. Its original department-store anchors included Sibley's and Sears, followed by the addition of McCurdy's in 1972. These early anchors established the center's role as a full-scale regional mall serving a broad trade area. Eastview expanded significantly in 1995, when a new wing added Lord & Taylor and JCPenney. A further project at the main entrance was completed in 2003. As the department-store sector changed, the mall experienced both tenant departures and reinvestment. The Bon-Ton announced the closure of its Eastview location in 2011, after which Von Maur announced plans for a 140,000-square-foot store in the space. Sears later announced its closure in 2018, leading to plans for a Dick's House of Sport location, a larger-format concept from Dick's Sporting Goods. Plans subsequently included an attached skating rink. The center has also seen the return of specialty retailers after periods of absence. PacSun, which operated at Eastview from 1998 until 2012, returned in 2024. H&M closed its mall store in January 2013 and reopened at Eastview in 2021. A Tesla Supercharger installation added an electric-vehicle charging amenity to the parking area in 2017. The COVID-19 period accelerated structural pressure on department stores. Lord & Taylor ceased operations in 2020, leaving another major anchor vacancy. Wilmorite proposed redeveloping the former Lord & Taylor space for an environmentally oriented home-goods and clothing retailer and a family-owned grocery concept. In October 2025, Bass Pro Shops was announced as the planned occupant of the former Lord & Taylor space, with an expected opening in late 2026. This proposal illustrates Eastview's continuing repositioning from a traditional department-store-led mall toward a mixed retail, recreation, service, and destination-shopping model.
History
Eastview Mall originated as a proposed regional shopping-center project known as Great Eastern Mall. The development was first considered for Monroe County, but strong local opposition contributed to a move across the county line into Ontario County. Construction began in 1969, and the first phase opened in 1971 under the Eastview Mall name. The center opened with Sibley's and Sears as its principal anchor tenants. McCurdy's joined the project in 1972, strengthening Eastview's department-store offering and helping establish the mall as a major suburban retail destination for the Rochester market. Its location in Victor, near Interstate 90 and New York State Route 96, supported a broad customer base extending beyond the immediate town and into the wider Western New York and Finger Lakes regions. A major expansion in 1995 added a new wing anchored by Lord & Taylor and JCPenney. The mall later undertook another project at its main entrance, completed in 2003. These additions increased the center's scale and diversified its tenant mix. Over time, Eastview became a regional destination of approximately 1.375 million square feet containing about 144 stores and services. The mall's subsequent history reflects the transformation of American department-store retail. PacSun opened at Eastview in 1998 but closed in 2012, later returning in 2024. H&M closed in January 2013 and reopened in 2021. In 2011, The Bon-Ton announced that its location would close; Von Maur was subsequently identified as the replacement retailer and planned a roughly 140,000-square-foot department store. Tesla charging infrastructure was added to the parking lot in 2017. Sears announced the closure of its Eastview anchor in August 2018. Wilmorite and Dick's Sporting Goods then developed plans for a Dick's House of Sport location, a larger-format sporting-goods concept, with later plans calling for an attached skating rink. The change represented a shift from a conventional department-store anchor toward a retail and experiential format. Lord & Taylor closed in August 2020 as the chain exited the market during the economic disruption associated with the COVID-19 pandemic. Wilmorite proposed reconstructing the former anchor space for an environmentally friendly home-goods and clothing retailer together with a family-owned grocery concept. On October 21, 2025, Bass Pro Shops was announced as the planned tenant for the former Lord & Taylor space, with a projected late-2026 opening. The proposal indicates an ongoing effort to replace traditional department-store anchors with destination-oriented retail and leisure uses.
- 2025
Bass Pro Shops announced as future anchor
[1]Bass Pro Shops was announced for the former Lord & Taylor space, with an anticipated opening in late 2026.
- 2024
PacSun returns
[1]PacSun returned to Eastview Mall after its former location closed in 2012.
- 2021
H&M reopens
[1]H&M returned to the mall after its earlier location closed in 2013.
- 2020
Lord & Taylor exits
[1]Lord & Taylor ceased operations as the chain went out of business during the COVID-19-era retail disruption.
- 2018
Sears closure and Dick's House of Sport plans
[1]Sears announced that its anchor store would close, followed by plans for a Dick's House of Sport replacement and an attached skating rink.
- 2017
Tesla Supercharger station added
[1]A Tesla Supercharger installation was added in the mall parking lot.
- 2003
Main-entrance expansion completed
[1]The mall completed a further expansion project at its main entrance.
- 1998
PacSun opens
[1]PacSun opened a location at Eastview Mall.
- 1995
Department-store wing added
[1]A major expansion added a wing anchored by Lord & Taylor and JCPenney.
- 1972
McCurdy's joins the mall
[1]An expansion added McCurdy's as an additional department-store anchor.
Products and positioning
A large, accessible regional shopping destination combining department stores, specialty retail, sporting and outdoor merchandise, dining, services, and planned recreation-oriented uses for the Rochester and Western New York trade area.
Retail anchor · 1971
Department stores
Eastview Mall's department-store component has historically included Sibley's, Sears, McCurdy's, Lord & Taylor, JCPenney, Macy's, and Von Maur. These anchors provide broad assortments spanning apparel, accessories, beauty, home merchandise, and seasonal goods, although the specific tenant mix has changed as department-store chains have closed or been replaced.
Specialty retail
Sporting goods and outdoor retail
The mall's sporting and outdoor offering includes Dick's House of Sport and Bass Pro Shops as announced or planned destination-oriented anchors. These formats broaden the center beyond conventional apparel and department-store shopping by combining equipment, clothing, footwear, outdoor merchandise, and potentially experiential or recreational elements.
Mall retail · 1971
Specialty retail and services
Eastview contains a broad collection of specialty stores and services, including apparel, footwear, jewelry, beauty, personal care, home products, food, and other consumer services. The center's approximately 144 stores and services support frequent local visits as well as destination trips from the wider Rochester and Western New York trade area.
Brand decisions
2025
Redevelop the former Lord & Taylor space for Bass Pro ShopsStrategyBackground
Lord & Taylor closed in 2020, leaving a large anchor space requiring a new use.
Action taken
Bass Pro Shops was announced as the planned tenant, with an expected late-2026 opening.
Aftermath
If completed, the project would add another destination-oriented outdoor retailer to Eastview's evolving anchor lineup.
2018
Redevelop the Sears anchor for Dick's House of SportStrategyBackground
Sears announced that its Eastview anchor would close amid the broader contraction of the department-store sector.
Action taken
Plans were developed for a Dick's House of Sport location, later including an attached skating rink.
Aftermath
The proposed use shifted the anchor toward large-format sporting retail and experiential recreation.
2011
Replace The Bon-Ton with Von MaurStrategyBackground
The announced closure of The Bon-Ton created a major anchor vacancy at the mall.
Action taken
Von Maur was selected to occupy the space with a planned store of approximately 140,000 square feet.
Aftermath
The decision maintained a department-store anchor while replacing one retail chain with another.
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