EasyWay

EasyWay emerged in Taiwan in 1992, when Kuo Wun-Ho and Fu Hsin-Chin opened a small beverage store. Its development took place during the expansion of Taiwan's bubble-tea culture. Rather than limiting the menu to a single signature drink, the brand used a modular approach: customers selected a tea or milk-based drink, chose flavour combinations and could add toppings such as tapioca pearls or flavoured jelly. This format made the beverages both customisable and suitable for takeaway service. The brand's operating model used sealed cups with heat-sealed plastic lids. The packaging was practical for transport and particularly suited drinks containing solid toppings. EasyWay's menu included green and black teas, powdered additions such as milk, cocoa and almond flavours, fruit syrups, flavoured milk teas, shaved-ice drinks, iced chocolate and coffee. The resulting range covered traditional tea bases as well as sweeter and more dessert-like beverages. EasyWay subsequently expanded outside Taiwan and became an international outlet chain. The available reference describes a network of more than 700 stores worldwide, with historical operations in Australia, Brunei, Canada, China, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, the United Kingdom and the United States. The same material records historical store counts for several markets, including 74 outlets in Australia, 37 in China, 21 in Taiwan, five in Brunei and three in Japan. Because the cited location references are dead or inaccessible and are not dated, these figures should be treated as historical reference points rather than a current network count. EasyWay's international footprint placed it among the Taiwan-origin beverage concepts that carried bubble-tea retail practices into multiple overseas markets. Its offer depended less on a single fixed recipe than on a repeatable store format and a menu architecture that could support local demand for sweetened tea, milk-based drinks, fruit flavours and toppings. The available account states that EasyWay is now known as Epic Tea. It does not specify whether every former EasyWay outlet changed names, whether the transition occurred in all countries, or whether the change represented a rebrand, a successor company or a separate operating identity. No reliable current information is provided about ownership, headquarters, store numbers, leadership or financial performance. The brand's present status therefore remains unknown, while its documented historical identity is that of an international tea and bubble-tea outlet brand founded in Taiwan in 1992.

• 1992

  EasyWay begins in Taiwan

  [1]EasyWayen.wikipedia.org

  Kuo Wun-Ho and Fu Hsin-Chin establish EasyWay as a small beverage store in Taiwan.

• International outlet expansion

  [1]EasyWayen.wikipedia.org

  EasyWay expands beyond Taiwan into markets across Asia-Pacific, Europe and North America, eventually being described as having more than 700 stores worldwide.

• Brand becomes known as Epic Tea

  [1]EasyWayen.wikipedia.org

  The available reference identifies EasyWay as now known as Epic Tea, but does not provide the timing or detailed scope of the change.

A Taiwan-origin, takeaway-oriented tea and bubble-tea outlet brand built around customisable beverages, flavour additions and chewy toppings.

• Bubble tea

  Customisable bubble tea

  EasyWay's core offer consisted of hot and cold tea beverages that customers could modify with flavourings and toppings. Tapioca pearls and flavoured jelly provided chewable additions, while sealed, heat-lidded cups supported takeaway consumption.

• Tea beverages

  Green and black tea drinks

  The menu used green tea and black tea as foundational beverage types. These could be served in straightforward form or combined with powdered ingredients, milk-style additions and fruit-flavoured syrups.

• Milk tea

  Flavoured milk teas

  Milk-based tea drinks formed another major part of the range. The available description refers to milk, cocoa and almond-style powdered additions as well as fruit syrups such as green apple, lemon and pineapple.

• Dessert beverages

  Shaved-ice drinks

  EasyWay outlets also served shaved-ice drinks, extending the brand beyond conventional tea and milk-tea formats into colder, dessert-oriented refreshments.

• Non-tea beverages

  Iced chocolate and coffee

  Iced chocolate and coffee were included among the supplementary beverage choices, giving outlets alternatives for customers seeking non-tea drinks.

1. 1EasyWayen.wikipedia.org