EasyCar

EasyCar, formerly known as easyRentaCar, is a British car-rental brokerage brand associated with the easyGroup portfolio. The business was established in April 2000 by Sir Stelios Haji-Ioannou, the entrepreneur who founded the easyJet airline and created the wider easy-branded group. EasyCar entered the rental market with a deliberately narrow initial offering: the only vehicle available at launch was a Mercedes-Benz A-Class. The brand's model was based on arranging or brokering car-rental services rather than operating as a conventional vehicle manufacturer or a large vertically integrated rental-fleet company. EasyCar's development reflects the broader easyGroup approach of applying a common, value-oriented brand identity to consumer services. Its core activity has been connecting customers with car-rental services, while the precise fleet, supplier, and market arrangements have varied over time. The available reference material describes the company as British-based and as a majority-owned subsidiary of easyGroup. It does not provide a complete account of its current geographic coverage, headquarters location, fleet size, revenue, or management structure, so those details remain unspecified here. In February 2014, EasyCar expanded beyond conventional rental brokerage by launching easyCar Club, a peer-to-peer car-rental scheme. The service allowed members to make under-used privately owned vehicles available for rental to other members. This initiative placed EasyCar within the emerging sharing-economy market and broadened the brand's proposition from arranging access to professional rental fleets to facilitating transactions involving privately owned cars. The easyCar Club service later encountered an insurance-related operating difficulty. On 1 December 2018, it stopped accepting bookings, citing an inability to reach an agreement with an insurer. On 18 December 2018, the service told members that it was ceasing operations and would join forces with Turo, while also offering incentives intended to encourage easyCar Club members to move to Turo. These events mark the end of the peer-to-peer service described in the available sources, but they do not establish that the broader EasyCar brand or its car-rental brokerage activity was discontinued. EasyCar is therefore recorded as active, with the status of easyCar Club separately noted as discontinued.

EasyCar was created by easyGroup in April 2000 as a car-rental business founded by Sir Stelios Haji-Ioannou. The venture was originally known as easyRentaCar and began with an intentionally limited product range: a Mercedes-Benz A-Class was the only rental vehicle available at launch. The company subsequently operated as a car-rental brokerage, arranging rental services for customers under the EasyCar brand rather than functioning primarily as a vehicle producer or a conventional multinational rental-fleet operator. The brand formed part of easyGroup's broader portfolio of consumer services using the easy name and a value-focused identity. Publicly available material identifies EasyCar as British-based and as a majority-owned subsidiary of easyGroup, but does not provide enough information to document a complete chronology of ownership changes, market entries, financial performance, or executive appointments. In February 2014, EasyCar launched easyCar Club, extending the business into peer-to-peer car sharing. Members could make privately owned, under-used vehicles available for rental by other members. The initiative represented a shift from traditional rental brokerage toward a platform model based on member-supplied vehicles. The easyCar Club service was later affected by an insurance issue. It stopped accepting bookings on 1 December 2018 because it had not reached an agreement with an insurer. On 18 December 2018, the service announced that it would cease operations and join forces with Turo, while providing incentives for members to move to Turo. The available source material records the end of easyCar Club but does not state that EasyCar's wider brokerage brand was dissolved. Accordingly, the parent brand and the former peer-to-peer service are treated as separate status cases: EasyCar remains of unknown-to-active current operating status based on the supplied reference, while easyCar Club is recorded as discontinued.

• 2018

  easyCar Club stops taking bookings

  [1]EasyCaren.wikipedia.org

  The peer-to-peer service stopped accepting bookings on 1 December after reporting that it could not reach an agreement with an insurer.

• 2018

  easyCar Club ceases operations

  [1]EasyCaren.wikipedia.org

  On 18 December, easyCar Club told members that it would cease operations and join forces with Turo, with incentives offered to support member migration.

• 2014

  easyCar Club launches

  [1]EasyCaren.wikipedia.org

  EasyCar introduced easyCar Club, a peer-to-peer rental scheme allowing members to rent privately owned, under-used cars from one another.

• 2000

  EasyCar is established

  [1]EasyCaren.wikipedia.org

  easyGroup established the car-rental business in April 2000. The venture was initially known as easyRentaCar and launched with the Mercedes-Benz A-Class as its only available rental vehicle.

A value-oriented, easyGroup-branded intermediary for car-rental services, with a former sharing-economy extension through peer-to-peer vehicle rental.

• Car-rental services · 2000

  EasyCar car-rental brokerage

  The core EasyCar offering is a branded car-rental brokerage service. The business arranges access to rental vehicles for customers rather than being described in the supplied sources as a vehicle manufacturer. At its 2000 launch, the service offered only the Mercedes-Benz A-Class, illustrating the narrow initial scope before the brand developed its broader rental proposition.

• Peer-to-peer car rental · 2014

  easyCar Club

  easyCar Club was a peer-to-peer rental service launched in 2014. It enabled members to make privately owned, under-used cars available for rental by other members. The service stopped accepting bookings in December 2018 after an insurance agreement could not be reached and subsequently announced that it was ceasing operations and joining forces with Turo.

• 2018

  Closure and transition of easyCar ClubStrategy

  Background

  easyCar Club stopped accepting bookings after the business reported difficulty reaching an agreement with an insurer.

  Action taken

  The service announced that it would cease operations and join forces with Turo, while offering incentives for members to join Turo.

  Aftermath

  The easyCar Club peer-to-peer service ended. The supplied material does not describe a subsequent change to EasyCar's broader car-rental brokerage business.

  Source

• 2014

  Launch of easyCar ClubProduct launch

  Background

  EasyCar expanded its traditional rental-brokerage proposition into peer-to-peer car sharing, responding to the concept of allowing members to use privately owned vehicles that might otherwise remain under-used.

  Action taken

  The company launched easyCar Club as a member-based service through which users could rent private cars from one another.

  Aftermath

  The service operated until it stopped accepting bookings in December 2018 and later announced its transition toward Turo.

  Source

1. 1EasyCaren.wikipedia.org