easyMarkets
Corporate brand
UnclaimedeasyMarkets is an international online brokerage brand offering foreign-exchange trading and contracts for difference across several asset classes.
Last updated November 4, 2026
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Overview
easyMarkets is the trading brand of a privately held online brokerage group headquartered in Limassol, Cyprus. The business was founded in 2001 as Easy Forex, reflecting its original focus on retail foreign-exchange trading. It later expanded its product range into contracts for difference, equities, indices, commodities, cryptocurrencies and selected vanilla options, and adopted the easyMarkets name in January 2016. The rebrand was intended to reflect a broader multi-asset proposition rather than a business limited to currency trading. The group serves retail traders through a collection of regulated operating entities. Its principal Cyprus entity, Easy Forex Trading Ltd, is authorised by the Cyprus Securities and Exchange Commission under the European investment-services framework. The group has also operated through entities regulated in Australia by the Australian Securities and Investments Commission, in the Seychelles by the Financial Services Authority, in the British Virgin Islands by the Financial Services Commission, and in South Africa by the Financial Sector Conduct Authority. Its Australian entity holds Australian Financial Services Licence 246566. easyMarkets previously operated in the United States, but exited that market between 2010 and 2013 as regulatory capital requirements for retail foreign-exchange dealers increased. Its United Kingdom authorisation was withdrawn in 2022. The brand differentiates itself through a mixture of conventional trading platforms and simplified risk-management tools. Its trading environment has included a proprietary web and mobile experience, MetaTrader 4, MetaTrader 5 and TradingView integration. Products and features have included fixed spreads, guaranteed stop-loss orders on eligible platforms, negative-balance protection, easyTrade and dealCancellation. easyTrade is designed as a simplified trading interface in which the customer specifies a predetermined risk amount and potential payout rather than managing a conventional leveraged position with margin and stop-loss settings. dealCancellation allows a customer to cancel an eligible trade within a defined period after execution, usually subject to a fee. The earlier Freeze Rate feature allowed users to hold a quoted exchange rate briefly during volatile market conditions. The company has progressively added access to equity and digital-asset markets. In 2021 it introduced a micro-bitcoin account, added United States and European stocks through MetaTrader 4, and integrated TradingView. In 2022 it expanded its MetaTrader 5 offering with variable spreads and additional equity and cryptocurrency instruments. In June 2024 it introduced ai.easymarkets.com, described as an artificial-intelligence tool intended to support market analysis. By 2025, the company reported offering more than 275 instruments across multiple asset classes. Marketing has been an important part of easyMarkets' international strategy. Before the rebrand, the business sponsored the Canterbury-Bankstown Bulldogs in Australia's National Rugby League. It later entered football partnerships with Real Betis and Real Madrid. In 2019 it signed a three-year front-of-shirt agreement with Real Betis, and in 2020 became Real Madrid's official online trading partner. Real Madrid announced a renewal of the relationship in December 2024. The company has also promoted freestyle football through the xBar Cup. The brand's history has included regulatory, legal and reputational challenges. Israeli customers and former customers brought litigation in the late 2000s and early 2010s alleging misleading guidance, price manipulation and incentive structures connected with customer losses; the company disputed the allegations, and some proceedings were reportedly settled or otherwise concluded. In 2024, EasyGroup brought trademark-related proceedings in Ireland against Easy Forex Trading Ltd and Blue Capital Markets Ltd. The Irish High Court declined jurisdiction and dismissed the proceedings on forum and targeting grounds without deciding the underlying trademark claim. easyMarkets remains an active international retail brokerage, although the availability of products and services varies by jurisdiction and regulated entity.
History
easyMarkets began in 2001 under the name Easy Forex as a retail foreign-exchange brokerage. Its early proposition centred on making currency trading available through an online service rather than through traditional institutional dealing channels. The company expanded into Australia in 2003, establishing an early international presence outside its Cyprus base. In 2005, the business introduced Freeze Rate, a feature that allowed a customer to hold an exchange-rate quote temporarily. The tool was designed for periods of rapid market movement, when prices could change between the point at which a trader requested a quote and the point at which an order was executed. The company subsequently developed a wider collection of tools intended to address the risks faced by retail leveraged traders. Easy Forex Trading Ltd received Cyprus Securities and Exchange Commission authorisation in 2007 under the MiFID regulatory framework. In 2008, the company obtained approval to operate in the United States. It did not remain in that market, however. Between 2010 and 2013 it ceased United States operations and surrendered its related licences after changes to capital requirements for retail foreign-exchange dealers made the market more demanding for the business. The group no longer operates in the United States. The company changed its brand identity to easyMarkets in January 2016. The new name accompanied an expansion beyond foreign exchange into contracts for difference on commodities, indices, equities and, later, cryptocurrencies. That year it also launched dealCancellation, a paid feature that gives eligible customers a limited period in which to cancel a trade. The business continued to promote risk-management features such as fixed spreads on selected products, guaranteed stop-loss orders on certain platforms and negative-balance protection. During the late 2010s and early 2020s, easyMarkets combined platform development with international marketing. In 2018 it discontinued operations in Poland following changes affecting leverage rules for retail CFD trading. In 2019 it signed a three-year shirt-sponsorship agreement with Real Betis. In 2020 it secured a Seychelles licence and entered a three-year partnership with Real Madrid, becoming the club's official online trading partner. The company also maintained a history of sports promotion in Australia through its earlier sponsorship of the Canterbury-Bankstown Bulldogs. Product development accelerated in 2021. easyMarkets launched a micro-bitcoin account, added access to United States and European stocks through MetaTrader 4, and integrated TradingView. The year also included reported workforce reductions associated with weaker performance. In 2022, the group received regulatory status in the British Virgin Islands and broadened its MetaTrader 5 offering with variable spreads and additional cryptocurrency and equity instruments. The United Kingdom authorisation previously held by the business was withdrawn in 2022. In June 2024, easyMarkets launched ai.easymarkets.com, an artificial-intelligence-based service intended to help users analyse markets. In August of the same year, it obtained authorisation from South Africa's Financial Sector Conduct Authority. The company also promoted the return of its xBar Cup freestyle-football competition for 2025. In December 2024, Real Madrid announced that its partnership with easyMarkets had been renewed. The continuation occurred in a wider European environment in which regulators had introduced restrictions on certain forms of CFD advertising, sponsorship and brand promotion directed at retail investors. The group operates through several regulated entities, including its Cyprus company, its Australian subsidiary and offshore entities serving jurisdictions where their permissions apply. Its platforms include a proprietary web environment, mobile applications, MetaTrader 4, MetaTrader 5 and TradingView. By 2025, the brand reported offering more than 275 instruments. Leadership changes in 2025 included Garen Meserlian's move from chief marketing officer to chief operating officer and the appointment of Koula Lamprou as chief executive officer. Legal and reputational issues have formed another part of the brand's history. Israeli customers and former customers brought proceedings from 2007 onward alleging misleading investment guidance, price-quote manipulation and remuneration practices connected with customer losses. The allegations were disputed, and reporting described a mixture of investigations, appeals, litigation and out-of-court resolutions. In 2024, EasyGroup pursued trademark-related claims in Ireland against Easy Forex Trading Ltd and Blue Capital Markets Ltd. The Irish High Court dismissed the proceedings because Ireland was not the appropriate forum and the evidence did not establish sufficient targeting of Irish consumers; the decision did not determine the substantive trademark issues.
- 2024
AI tool and South African licence
[1]The company launched an AI market-analysis tool and received South African FSCA authorisation.
- 2022
British Virgin Islands status and MetaTrader 5 expansion
[1]The group received British Virgin Islands regulatory status and expanded its MetaTrader 5 instruments and spread options.
- 2021
Platform and product expansion
[1]The broker launched a micro-bitcoin account, added stock access through MetaTrader 4 and integrated TradingView.
- 2020
Seychelles licence and Real Madrid partnership
[1]easyMarkets obtained Seychelles regulatory status and entered a three-year partnership with Real Madrid.
- 2018
Poland operations discontinued
[1]The company ended its Poland operations after changes to retail CFD leverage rules.
- 2016
Rebrand to easyMarkets
[1]The company adopted the easyMarkets name as it broadened beyond foreign exchange.
- 2016
dealCancellation launched
[1]The broker introduced a paid feature allowing eligible trades to be cancelled within a specified period.
- 2013
United States exit completed
[1]The business surrendered its United States licences and ended operations there following regulatory capital changes.
- 2008
United States approval
[1]The company obtained approval to operate in the United States before later exiting that market.
- 2007
CySEC authorisation
[1]Easy Forex Trading Ltd received authorisation from Cyprus's securities regulator under the MiFID framework.
Products and positioning
A retail-focused, multi-asset online broker positioned around accessible trading interfaces, transparent or fixed-spread offerings on selected products, and risk-management tools intended to make leveraged trading easier to understand and manage.
Forex trading · 2001
Foreign exchange
Foreign exchange is the brand's original and continuing core product category. easyMarkets provides retail customers with access to currency-pair trading through its proprietary interface and third-party platforms. Availability, leverage, spreads and execution conditions depend on the customer's jurisdiction and the regulated entity providing the service.
Contracts for difference
CFDs
The brand offers contracts for difference on several asset classes, including commodities, stock indices, equities and cryptocurrencies. CFDs allow customers to speculate on price movements without owning the underlying asset, but they also involve leverage and substantial risk. Instrument lists and retail-trading conditions vary by market.
Simplified trading interface
easyTrade
easyTrade is a simplified interface that lets a customer set a predefined risk amount and potential payout. It is designed to avoid some of the complexity of conventional margin trading, including manual margin and stop-loss management, while remaining a market-based speculative product.
Risk-management feature · 2016
dealCancellation
dealCancellation allows an eligible customer to cancel a trade during a limited period after execution, subject to a fee and product-specific terms. The feature is marketed as a way to manage short-term market uncertainty, rather than as a guarantee against trading losses.
Execution and risk-management feature · 2005
Freeze Rate
Freeze Rate enables a user to hold a quoted exchange rate for a brief period before committing to a transaction. It was introduced to address rapid price changes and execution uncertainty during volatile foreign-exchange markets.
Trading technology
Trading platforms
easyMarkets provides a proprietary web platform and mobile applications alongside MetaTrader 4, MetaTrader 5 and TradingView integration. The available platform, instruments and trading conditions depend on the jurisdiction and account type.
Market-analysis tool · 2024
ai.easymarkets.com
Launched in 2024, ai.easymarkets.com is described as an artificial-intelligence tool intended to assist users with market analysis. It complements, rather than replaces, the company's brokerage and trading-platform services.
Controversies
2014
Reported settlements in Israeli litigation
A later overview described recurring Israeli litigation involving Easy Forex and reported that some proceedings had ended through out-of-court settlements, including a case brought by a customer who alleged substantial losses.
2011
Israeli police investigation
Israeli reporting described a police investigation into fraud allegations connected with a class action seeking damages. Related reporting described a complaint being closed for lack of criminal guilt, an appeal and subsequent efforts to revisit the matter.
2010
Israeli client allegations concerning trading practices
Former clients brought proceedings alleging misleading investment guidance and manipulation of price quotes. The allegations were disputed and formed part of wider Israeli litigation concerning the broker's trading practices.
2007
Israeli lawsuit over broker incentives
A lawsuit reported in Israel alleged that Easy Forex paid brokers incentives when customers lost money and penalised them when customers profited. The company said it warned customers about the risks of foreign-exchange trading.
Marketing campaigns
- 2024Real Madrid partnership renewal
International
Real Madrid announced the renewal of its relationship with easyMarkets in December 2024.
Outcome. The partnership continued despite a regulatory environment in Spain that had become more restrictive toward CFD advertising and sponsorship directed at retail investors.
- 2024xBar Cup return promotion
International
easyMarkets announced the return of the xBar Cup for 2025, a freestyle-football competition used as a promotional and brand-engagement initiative.
- 2020Real Madrid official online trading partnership
International
easyMarkets entered a three-year partnership with Real Madrid and became the club's official online trading partner.
- 2019Real Betis shirt sponsorship
Spain · International
easyMarkets signed a three-year front-of-shirt sponsorship agreement with Real Betis Balompié, using football visibility to support its international retail-trading brand.
- 2010Canterbury-Bankstown Bulldogs sponsorship
Australia
While still operating under the Easy Forex name, the company sponsored the Canterbury-Bankstown Bulldogs of Australia's National Rugby League.
Brand decisions
2024
Launch AI market-analysis serviceProduct launchBackground
The company explored artificial intelligence as an additional support layer for retail traders.
Action taken
easyMarkets launched ai.easymarkets.com as an AI-based market-analysis tool.
2024
Continue football-led brand marketingStrategyBackground
Sports partnerships remained a central component of easyMarkets' international marketing strategy.
Action taken
The company renewed its relationship with Real Madrid and promoted the return of the xBar Cup for 2025.
Aftermath
The activity continued amid tighter Spanish restrictions on CFD advertising and retail-oriented sponsorships.
2022
Expand MetaTrader 5 offeringGeneration changeBackground
The broker sought to provide a wider range of instruments and account conditions on MetaTrader 5.
Action taken
easyMarkets added variable spreads and further cryptocurrency and equity instruments to its MetaTrader 5 offering.
2021
Add micro-bitcoin and stock-trading accessProduct launchBackground
easyMarkets was broadening from currency trading into digital assets and equities.
Action taken
The company launched a micro-bitcoin account, added United States and European stocks through MetaTrader 4 and integrated TradingView.
Aftermath
The product and platform mix became more multi-asset and technology-oriented.
2020
Expand offshore regulatory coverageStrategyBackground
The group continued building an international operating structure for markets outside its core European and Australian jurisdictions.
Action taken
The group obtained a Seychelles Financial Services Authority licence.
Aftermath
The group later added British Virgin Islands status and South African authorisation.
2018
Exit from PolandStrategyBackground
Changes to leverage rules for retail CFD trading altered the operating environment in Poland.
Action taken
easyMarkets discontinued its Poland operations.
2016
Rebrand and broaden beyond foreign exchangeStrategyBackground
The former Easy Forex identity no longer represented the company's expanding range of CFD and other products.
Action taken
The company adopted the easyMarkets brand and developed a broader multi-asset retail-brokerage proposition.
Aftermath
The brand subsequently added equities, cryptocurrencies, additional platforms and other instruments.
Recent events
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