EasyMoney

EasyMoney is a United Kingdom financial intermediary services brand associated with E-Money Capital Ltd. It was established by easyGroup, the business group founded by Sir Stelios Haji-Ioannou, and initially operated in consumer financial services. The brand was launched on 21 August 2001 as a credit-card business created with Accucard, a financial-services provider that later became part of Lloyds Bank. Its early proposition was consistent with easyGroup's broader strategy of applying the easy brand to relatively accessible, consumer-oriented services outside its original airline business. The business broadened its planned financial-services range during the 2000s. In February 2005, easyGroup announced that it would extend the brand into motor insurance through easyMoney Insurance, using unbundled car-insurance products supplied by Zurich. In April 2006, easyGroup also linked EasyMoney with Moneysupermarket.com to provide a financial-product comparison website. These activities positioned the brand as a distribution and comparison proposition rather than as a conventional deposit-taking bank. The most important change came after ownership passed away from easyGroup. In 2018, property developer Andrew De Candole relaunched EasyMoney as a peer-to-peer lending platform after acquiring the property-lending business Tower Bridging, which had been built by industry professional Jason Ferrando. The new model connected retail and other investors with property professionals seeking finance. Investors supplied funds through the platform and received interest, while the underlying lending activity focused on property-related borrowing. This repositioning made EasyMoney a specialist alternative-finance brand rather than a general consumer-credit and insurance label. The relaunch followed a change in the United Kingdom's investment framework. From April 2016, peer-to-peer lending products could be held through an Innovative Finance Individual Savings Account, giving eligible investors a tax-advantaged wrapper for some qualifying peer-to-peer investments. EasyMoney subsequently promoted access to property lending for savers seeking returns that could exceed those available from traditional high-street bank accounts, while retaining the credit and property risks inherent in the model. During the COVID-19 pandemic, EasyMoney chose to remain open to retail investors. Jason Ferrando later described that decision as beneficial to the platform. In May 2021, the company publicised an interest rate of 3.67% for a minimum investment of £100 and an 8% rate for a minimum investment of £1 million. These rates represented different investment tiers and should not be interpreted as a guaranteed return or as evidence that the platform operated as a bank. In February 2022, EasyMoney reported that it had originated more than £150 million in lending during the four years since the 2018 platform opening and had paid £10 million in interest to investors. In May 2022, it stated that both profit and revenue had doubled between 2020 and 2021, marking the second consecutive year in which it had reported a profit. The available reference material does not establish later ownership, financial performance, headquarters, regulatory status, or current leadership beyond the individuals associated with the platform's ownership and lending operation. EasyMoney is therefore best described as an active United Kingdom property-finance and peer-to-peer lending brand, with a history that spans credit cards, insurance distribution, comparison services, and specialist alternative lending.

EasyMoney began on 21 August 2001 as an easyGroup financial-services initiative developed with Accucard. Its first business was credit cards, placing the brand within the early-2000s expansion of the easy name into services beyond travel. Accucard later became part of Lloyds Bank. The initial business was therefore a branded financial-distribution operation rather than an independent bank identified in the available material. The brand expanded its intended scope in 2005. On 14 February, easyGroup announced an EasyMoney Insurance proposition based on unbundled car-insurance products supplied by Zurich. The arrangement reflected a distribution model in which EasyMoney marketed or aggregated financial products while specialist third parties supplied the underlying insurance or financial capability. In April 2006, EasyMoney connected with Moneysupermarket.com to provide a financial-product comparison website, extending the brand into online comparison and customer acquisition. A decisive transformation took place in 2018. Under new ownership by property developer Andrew De Candole, EasyMoney was relaunched as a peer-to-peer lending company. The relaunch followed the takeover of Tower Bridging, a property-lending business built by Jason Ferrando. Instead of focusing primarily on cards, insurance, or comparison, the renewed platform offered savers the opportunity to lend money to property professionals in return for interest. The operating concept was aligned with the growth of United Kingdom alternative finance and with policy changes that allowed qualifying peer-to-peer lending products to be held within an Innovative Finance ISA from April 2016. The post-2018 EasyMoney model concentrated on property-related lending and investor access. Retail investors could participate at lower minimum amounts, while higher-value investors were offered different pricing tiers. In May 2021, the platform advertised 3.67% interest for a minimum £100 investment and 8% for a minimum £1 million investment. The figures were presented as investment rates and do not establish that returns were guaranteed. The platform also carried the risks associated with borrower performance, property finance, liquidity, and the broader peer-to-peer lending structure. EasyMoney kept accepting retail investors during the COVID-19 pandemic. Its head of lending, Jason Ferrando, later characterised that decision positively. The company subsequently reported signs of expansion: in February 2022 it said that more than £150 million had been lent during the four years since the relaunch and that investors had received £10 million in interest. In May 2022, it reported that revenue and profit had each doubled from 2020 to 2021, describing the period as its second successive profitable year. The available reference does not provide a complete account of later developments, corporate registration details, regulatory permissions, current headquarters, or a full executive roster. On the documented record, EasyMoney's history is defined by a transition from an easyGroup-branded consumer-finance concept into an independently owned, specialist property-lending and peer-to-peer investment platform.

• 2022

  Platform reports lending and investor-interest totals

  [1]EasyMoneyen.wikipedia.org

  EasyMoney reported more than £150 million in lending and £10 million in interest returned to investors since the 2018 opening.

• 2022

  Profit and revenue reported as doubled

  [1]EasyMoneyen.wikipedia.org

  The company said that profit and revenue doubled between 2020 and 2021, producing a second consecutive profitable year.

• 2021

  Retail investment remains available during pandemic

  [1]EasyMoneyen.wikipedia.org

  EasyMoney continued to accept retail investors and published tiered interest rates.

• 2018

  Peer-to-peer lending relaunch

  [1]EasyMoneyen.wikipedia.org

  Under Andrew De Candole's ownership, the brand was relaunched following the takeover of Tower Bridging's property-lending business.

• 2006

  Financial comparison partnership

  [1]EasyMoneyen.wikipedia.org

  EasyMoney linked with Moneysupermarket.com to provide a financial-product comparison website.

• 2005

  Insurance expansion announced

  [1]EasyMoneyen.wikipedia.org

  easyGroup announced EasyMoney Insurance, based on unbundled car-insurance products supplied by Zurich.

• 2001

  Credit-card business established

  [1]EasyMoneyen.wikipedia.org

  easyGroup established EasyMoney on 21 August 2001 in partnership with Accucard.

A United Kingdom alternative-finance platform connecting investors with property professionals, positioned around access to property-backed or property-related lending and potentially higher returns than conventional savings accounts.

• Consumer credit · 2001

  EasyMoney credit cards

  The original EasyMoney proposition was a credit-card business established with Accucard in 2001. It represented the brand's initial entry into financial services under easyGroup. The available material does not specify the card range, terms, customer numbers, or the date on which the service ceased.

• Motor insurance distribution · 2005

  EasyMoney Insurance

  Announced in 2005, EasyMoney Insurance was intended to sell unbundled car-insurance products supplied by Zurich. The offer extended the brand from credit cards into insurance distribution, but the available source does not document its full product range, duration, or subsequent ownership.

• Financial product comparison · 2006

  EasyMoney financial comparison service

  In 2006, EasyMoney linked with Moneysupermarket.com to provide a website for comparing financial products. This was a comparison and distribution proposition rather than a documented deposit-taking service. Details of the site's product coverage and later operation are not established by the available reference.

• Alternative finance · 2018

  EasyMoney peer-to-peer property lending

  Relaunched in 2018, the platform enables investors to lend money to property professionals through a peer-to-peer model. The proposition is aimed at savers and other investors seeking interest from property-related lending, with different minimum-investment and rate tiers reported in 2021. The investment carries the risks associated with property borrowers and alternative finance.

• Tax-advantaged investment wrapper

  EasyMoney Innovative Finance ISA offering

  EasyMoney's post-2018 peer-to-peer proposition operated in the context of the United Kingdom's Innovative Finance ISA framework, which from 2016 allowed qualifying peer-to-peer lending products to be held in a tax-free ISA wrapper. The available source does not provide the detailed eligibility rules or current availability of the offering.

• 2021

  Introduction of tiered advertised investment ratesOther

  Background

  EasyMoney continued to accept retail investors during the COVID-19 pandemic and sought to present different access points for investors with different capital levels.

  Action taken

  The platform advertised 3.67% interest for a minimum £100 investment and 8% interest for a minimum £1 million investment.

  Aftermath

  The rates illustrated a tiered investment proposition, although the available material does not establish subsequent rate changes or whether returns were guaranteed.

  Advertised interest rate. 3.67% for a minimum £100 investment; 8% for a minimum £1 million investment (May 2021)

  Source

• 2018

  Repositioning as a peer-to-peer property lenderStrategy

  Background

  The original easyGroup financial-services concept had included credit cards, insurance, and comparison services. After Andrew De Candole acquired the Tower Bridging property-lending business, the brand was relaunched around alternative finance.

  Action taken

  EasyMoney shifted its principal proposition to connecting investors with property professionals seeking finance.

  Aftermath

  The company later reported more than £150 million in lending and £10 million in investor interest over the first four years of the platform.

  Source

• 2022.01

  Reported2022.01.19

  easyMoney launches mobile app[2]easyMoney推出移动应用crowdfundinsider.com

  easyMoney launched a free app at the start of 2022, available on Apple and Android devices, for customers to access their investments and platform services.

Read more

1. 1EasyMoneyen.wikipedia.org
2. 2easyMoney推出移动应用crowdfundinsider.com