Easypaisa
Corporate brand
UnclaimedEasypaisa is a Pakistani digital financial-services brand providing mobile-wallet, mobile-payment, money-transfer and branchless-banking services.
Last updated October 14, 2026
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Overview
Easypaisa is a Pakistani digital financial-services brand that began as a mobile money-transfer service and developed into one of the country’s most widely used digital-payment platforms. It was launched in 2009 by Telenor Microfinance Bank, then operating under the Tameer Microfinance Bank heritage, using USSD channels to allow customers to initiate transactions through mobile phones. Its initial proposition was deliberately accessible: customers could use an over-the-counter model through agents without first maintaining a formal mobile-wallet account. This helped the service reach people who were underserved by conventional banking and who relied on cash, agents and basic mobile handsets. The brand’s early business was centered on domestic money transfers, bill payments and other branchless-banking functions. Its agent-based distribution model allowed users to deposit, withdraw or transfer funds through a physical network while the underlying transaction was processed digitally. By 2011, approximately 1.3 million customers had completed about 1.9 million transactions, with reported flows of roughly US$39.2 million. By 2012, the platform had processed more than 100 million transactions and recorded throughput above US$1.4 billion. These figures reflected the rapid adoption of mobile financial services in Pakistan, particularly among customers with limited access to traditional bank branches. The service later expanded from an over-the-counter transfer product into a wallet-centered ecosystem. Its digital offering came to include mobile payments, account-based transfers, bill settlement and other everyday financial transactions. This evolution positioned Easypaisa alongside Pakistan’s broader movement toward branchless banking, financial inclusion and smartphone-based payments. Telenor Microfinance Bank’s acquisition by Telenor Pakistan in 2008 preceded the launch, while Ant Group acquired a stake in the bank through Ant Financial in 2018, bringing an additional digital-finance and technology partner into the ownership structure associated with the platform. The COVID-19 period accelerated the shift from cash and physical transactions toward digital financial services in Pakistan. In 2020, Easypaisa’s active application user base reached approximately 3.44 million, an increase of about 54% from the preceding year. Its annual transaction value increased by approximately 64% to around PKR 1.5 trillion. The platform’s growth during this period reflected both increased consumer reliance on remote payments and the wider need for convenient channels for transfers, collections and financial assistance. Easypaisa continued to broaden its account and payment proposition. In January 2023, it introduced a debit-card service for account holders in collaboration with UnionPay, giving eligible customers a card-based way to access and spend funds in addition to app and agent channels. During the 2023 financial year, the platform reportedly processed more than 2.1 billion transactions worth over PKR 7 trillion. It recorded approximately 9.6 million monthly active users, a year-on-year increase of 32%, while Telenor Microfinance Bank reported a user base exceeding 13 million. During the same period, the service was migrated to a cloud-native platform as part of a wider digital-transformation program. Easypaisa has also been used for humanitarian and charitable collections. Between June and November 2022, it facilitated more than 400,000 donation transactions worth over PKR 100 million for relief connected with Pakistan’s national floods. This activity demonstrated the platform’s role not only as a consumer-payment service but also as infrastructure for rapid, distributed fundraising and aid collection. In January 2025, Easypaisa received Pakistan’s first digital-bank licence from the State Bank of Pakistan and subsequently announced the start of commercial operations. The licensing step marked a transition from a principally branchless-banking and mobile-wallet identity toward a formally licensed digital-bank model. Easypaisa’s positioning remains rooted in convenience, broad reach, agent-supported access and mobile-first financial services for Pakistani consumers and businesses.
History
Easypaisa was launched in Pakistan in 2009 by Telenor Microfinance Bank as a mobile money-transfer service. The bank’s institutional history was connected with Tameer Microfinance Bank, which had been acquired by Telenor Pakistan in 2008. From the beginning, Easypaisa used USSD technology so customers could perform transactions through mobile phones without requiring smartphones or continuous internet access. Its initial model was over the counter: customers could visit authorized agents to send or receive money and use related services without holding a wallet account. This model addressed practical barriers in Pakistan’s financial system. Traditional bank branches were not equally available across the country, while many consumers were more familiar with cash, mobile phones and local agents than with formal banking products. Easypaisa therefore combined a digital transaction system with a human distribution network. The arrangement allowed the brand to offer money transfers and branchless-banking services while preserving a familiar point of contact for customers who needed assistance with deposits, withdrawals or payments. The platform expanded rapidly during its first years. By 2011, around 1.3 million customers had completed approximately 1.9 million transactions, with flows reported at about US$39.2 million. By 2012, cumulative activity had exceeded 100 million transactions and throughput had surpassed US$1.4 billion. These developments established Easypaisa as an important participant in Pakistan’s mobile-finance market and provided a foundation for expanding beyond individual remittances. Over time, Easypaisa developed account-based and application-based services in addition to its original agent-assisted model. Its scope came to include mobile wallets, mobile payments, bill payments and other forms of branchless banking. The brand thus moved from being principally a transfer channel toward a broader everyday financial-services platform. The associated bank’s ownership and technology environment also evolved. In 2018, Ant Financial acquired a stake in Telenor Microfinance Bank through a subsidiary, linking the institution with a major international digital-finance technology group. The COVID-19 pandemic accelerated the use of digital financial services in Pakistan. In 2020, Easypaisa’s active app users rose to approximately 3.44 million, about 54% higher than the previous year. Annual transaction value increased by roughly 64% to approximately PKR 1.5 trillion. The growth reflected greater consumer demand for remote payments and transfers, as well as the need for accessible channels during a period when movement and physical interactions were constrained. Easypaisa continued to build out its payment ecosystem in the following years. In January 2023, it introduced a debit card for account holders in partnership with UnionPay. This added a card interface to the existing app, wallet and agent network. In the 2023 financial year, the platform processed more than 2.1 billion transactions with a total value exceeding PKR 7 trillion. Monthly active users reached approximately 9.6 million, a 32% year-on-year increase. The service was also migrated to a cloud-native platform as part of the wider digital transformation of its parent bank. The brand has supported charitable and humanitarian payment flows as well. Following Pakistan’s 2022 floods, Easypaisa facilitated more than 400,000 donation transactions valued above PKR 100 million between June and November. Its infrastructure enabled distributed collection of relief contributions through digital and agent channels. A major institutional turning point came in January 2025, when Easypaisa received Pakistan’s first digital-bank licence from the State Bank of Pakistan and announced the beginning of commercial operations. This development formalized the platform’s movement toward digital banking, while retaining the mobile-first, agent-supported approach that shaped its original service. Easypaisa remains focused on Pakistan and is associated with mobile wallets, payments, money transfers, branchless banking, cards and broader digital-finance access.
- 2025
Pakistan grants Easypaisa a digital-bank licence
[1]Easypaisa received Pakistan’s first digital-bank licence from the State Bank of Pakistan and announced commercial operations.
- 2023
Debit-card service launches
[1]Easypaisa introduced a UnionPay debit card for account holders and reported continued growth in transactions and monthly active users.
- 2023
Platform migration to cloud-native infrastructure
[1]The service was migrated to a cloud-native platform as part of the associated bank’s digital-transformation program.
- 2022
Flood-relief donation flows are facilitated
[1]Easypaisa processed more than 400,000 donation transactions worth over PKR 100 million between June and November.
- 2020
App adoption accelerates during the pandemic
[1]Active app users reached approximately 3.44 million, while annual transaction value rose to about PKR 1.5 trillion.
- 2018
Ant Financial takes a stake in the associated bank
[1]Ant Financial acquired a stake in Telenor Microfinance Bank through a subsidiary.
- 2012
Cumulative activity exceeds 100 million transactions
[1]The platform had processed more than 100 million transactions with throughput above US$1.4 billion.
- 2011
Early transaction scale is recorded
[1]Approximately 1.3 million customers had completed about 1.9 million transactions, with reported flows of roughly US$39.2 million.
- 2009
Easypaisa launches
[1]Telenor Microfinance Bank launched Easypaisa as a USSD-based money-transfer and branchless-banking service.
- 2008
Telenor Pakistan acquires Tameer Microfinance Bank
[1]The acquisition created the institutional background from which Telenor Microfinance Bank and the Easypaisa service emerged.
Products and positioning
A mass-market Pakistani digital-finance platform combining mobile-wallet functionality, agent-assisted access and digital banking for everyday payments, transfers and financial inclusion.
Digital wallet
Easypaisa mobile wallet
The Easypaisa wallet provides an account-based way to hold and move funds through mobile channels. It extends the original over-the-counter transfer model by allowing registered customers to conduct transactions through the platform and app. The wallet is part of Easypaisa’s broader effort to make everyday financial services available through mobile devices, agents and digital interfaces.
Mobile financial services
Easypaisa mobile application
The mobile application provides a smartphone interface for Easypaisa payments and account services. It supports the brand’s shift from USSD and agent-assisted transactions toward app-based financial activity. App usage expanded substantially during the COVID-19 period, when customers increasingly relied on remote digital channels.
Branchless banking · 2009
Agent-assisted over-the-counter services
Easypaisa’s original service allowed customers to send and receive money through an agent network without first maintaining a wallet account. This over-the-counter model remains important to the brand’s accessibility proposition because it combines digital transaction processing with physical assistance for customers who may lack smartphones, internet access or conventional bank accounts.
Payment card · 2023
Easypaisa debit card
Introduced in January 2023 in collaboration with UnionPay, the Easypaisa debit card gives account holders a card-based method of accessing and spending funds. It complements the platform’s application, wallet and agent channels and represents an expansion from mobile-only interaction toward a more conventional payment-card experience.
Payments · 2009
Money transfer and bill-payment services
Money transfers and bill payments are foundational Easypaisa services. They were among the principal use cases of the original USSD and agent-based product and helped establish the brand as an everyday payments utility in Pakistan. These services are available through the wider Easypaisa branchless-banking and digital-finance ecosystem.
Marketing campaigns
- 2022Pakistan flood-relief donation facilitation
Pakistan
Easypaisa supported national flood-relief fundraising by enabling digital and agent-assisted donation transactions. More than 400,000 transactions valued at over PKR 100 million were facilitated between June and November 2022.
Outcome. The platform provided a widely distributed payment channel for relief contributions during a major humanitarian emergency.
Brand decisions
2025
Transition into licensed digital bankingStrategyBackground
Easypaisa had evolved from a USSD money-transfer product into a large mobile-wallet and branchless-banking ecosystem.
Action taken
The State Bank of Pakistan granted Easypaisa the country’s first digital-bank licence, after which commercial operations were announced.
Aftermath
The licence formalized Easypaisa’s move toward operating as a digital bank rather than solely as a mobile-money and branchless-banking service.
2023
Add a UnionPay debit-card offeringProduct launchBackground
Easypaisa was expanding from mobile-wallet and agent-based services toward a broader account and payment ecosystem.
Action taken
The brand introduced debit cards for account holders in collaboration with UnionPay.
Aftermath
Account holders gained a card-based payment option alongside the app, wallet and agent network.
2023
Migrate the service to cloud-native infrastructureStrategyBackground
The associated bank was undertaking a broader digital-transformation program as transaction volumes and user activity continued to grow.
Action taken
Easypaisa was migrated to a cloud-native platform.
Aftermath
The migration supported the platform’s continuing transition toward scalable digital-bank operations.
2018
Bring Ant Financial into the associated bank’s ownership structureM&ABackground
Telenor Microfinance Bank was the institution behind Easypaisa, and digital-finance technology partnerships were becoming increasingly important to mobile-money platforms.
Action taken
Ant Financial acquired a stake in Telenor Microfinance Bank through a subsidiary.
Aftermath
The transaction connected the Easypaisa ecosystem with Ant Financial’s international digital-finance expertise.
2009
Launch a USSD-based money-transfer serviceProduct launchBackground
Telenor Microfinance Bank sought to provide accessible financial transfers through mobile phones and an agent network, including for customers without formal wallet accounts.
Action taken
Easypaisa was introduced with an over-the-counter, USSD-enabled branchless-banking model.
Aftermath
The service became a major Pakistani mobile-finance platform and later expanded into wallets, app payments and digital banking.
Recent events
Reported
Easypaisa launches WhatsApp support[2]
Easypaisa introduced a 24/7 automated customer-support channel on WhatsApp for users in Pakistan.
Reported
Zong and Easypaisa partner on mobile top-ups[3]
Zong 4G partnered with Easypaisa to add Easypaisa as an online mobile top-up payment option for Zong customers.
Reported
Easypaisa partners with Airlift Technologies for digital payments[4]
Easypaisa partnered with Airlift Technologies to enable Airlift passengers to make cashless payments through the Easypaisa platform integrated into the Airlift application, and to disburse incentives digitally to Airlift pilots.
Sources4 sources
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