Product brand
UnclaimedEat is a 2021 extended play by American singer Poppy and a soundtrack associated with WWE NXT.
Last updated August 24, 2026
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Overview
Eat, also referred to as Eat (NXT Soundtrack), is the fourth extended play by American singer Poppy. Released on June 8, 2021 by Sumerian Records, it was created in connection with Poppy's appearance on WWE's NXT wrestling program and functioned as a soundtrack-oriented release rather than a conventional single-led album campaign. The EP contains five tracks, including the title song "Eat" and "Say Cheese," which became the official theme song for NXT. It also includes three additional songs, among them "Dark Dark World," which was announced as theme music for NXT: In Your House. The release followed Poppy's experimental work in 2020, including the noise-focused album Music to Scream To and the Christmas EP A Very Poppy Christmas. In late 2020, Poppy had indicated that she was developing a fourth studio album and other projects. The Eat project developed through a series of highly visible performances and wrestling-event tie-ins during 2021. Poppy first performed the title track at the 63rd Annual Grammy Awards in March 2021, although it was not issued as a standalone single at that time. In April, she appeared at NXT TakeOver: Stand & Deliver, where she performed an original song, "Say Cheese," together with a cover of Adam and the Ants' "Stand and Deliver." "Say Cheese" subsequently became an official NXT theme. The EP was then released live during Poppy's June 8 return to NXT. No official singles were released from the EP, but multiple songs received promotional exposure through performances, wrestling broadcasts, and event branding. Music publication Revolver characterized the material as heavier and more abrasive than some of Poppy's earlier work, and included the EP in a midyear list of notable 2021 releases. The project is therefore best understood as a crossover between an alternative/metal recording product and branded sports-entertainment soundtrack content, rather than as a consumer brand operating in Australia or the United Kingdom.
History
Eat was developed during a period in which Poppy was expanding beyond a conventional album cycle into experimental recordings, live performance concepts, and cross-media projects. After releasing the noise-oriented Music to Scream To and the holiday release A Very Poppy Christmas in 2020, Poppy said that she was working on a fourth studio album and additional projects. The Eat material emerged publicly in 2021 through a sequence of performances connected to major entertainment events. The title track was first performed at the 63rd Annual Grammy Awards in March 2021 after Poppy announced that she would debut a new song at the ceremony. Although the performance introduced the song to a broad audience, "Eat" was not released as an individual single at that point. In April, Poppy's involvement with WWE NXT became more explicit. She appeared at NXT TakeOver: Stand & Deliver, performing the original song "Say Cheese" alongside a cover of Adam and the Ants' "Stand and Deliver." The original composition subsequently became the official theme song for NXT, giving the project a recurring role within WWE's sports-entertainment programming. The EP was released on June 8, 2021 by Sumerian Records, with Poppy returning to NXT for the release presentation. It contains five songs: the title track, "Say Cheese," and three further recordings. "Dark Dark World" was announced as theme music for NXT: In Your House, reinforcing the release's function as a collection of recordings tied to wrestling broadcasts and events. Unlike a conventional pop release, the project did not have officially released singles. Instead, its songs were promoted through televised appearances, event performances, theme-song placements, and other appearances during 2021. Critical discussion emphasized the release's heavier and more abrasive character. Revolver described the material as among Poppy's strongest work and highlighted its greater weight and dissonance. The publication also placed the EP on a midyear list of notable 2021 releases and separately recognized the title track in a list of notable songs. Eat is consequently best categorized as a music product and soundtrack project with a strong WWE NXT association, rather than as a food, retail, or geographic consumer brand. The available reference material does not establish a separate corporate entity, headquarters, ownership structure, financial performance, or continuing commercial operation under the name Eat.
- 2021
Title track performed at the Grammy Awards
[1]Poppy performed "Eat" at the 63rd Annual Grammy Awards in March, before the song was issued as part of the EP.
- 2021
Say Cheese becomes an NXT theme
[1]"Say Cheese" was performed at NXT TakeOver: Stand & Deliver and later designated the official theme song for NXT.
- 2021
EP release
[1]Eat (NXT Soundtrack) was released by Sumerian Records on June 8 during Poppy's appearance on NXT.
- 2020
Poppy discusses an upcoming album and other projects
[1]In a December interview, Poppy said she was working on a fourth studio album and additional projects, preceding the development of Eat.
Products and positioning
A heavy, experimental Poppy EP positioned through WWE NXT performances, event themes, and soundtrack-style sports-entertainment integration.
Extended play / soundtrack · 2021
Eat (NXT Soundtrack)
A five-track extended play by Poppy released on June 8, 2021 through Sumerian Records. The project was connected to WWE NXT and includes the title track "Eat," "Say Cheese," and three additional songs. Its identity is shaped by live-event promotion and theme-song use rather than an official single campaign.
Marketing campaigns
- 2021WWE NXT integration
United States
The EP was promoted through Poppy's appearances on WWE NXT programming and related events. "Say Cheese" served as the NXT theme, while "Dark Dark World" was announced as theme music for NXT: In Your House.
Outcome. The project gained a recurring sports-entertainment context without relying on officially released singles.
Brand decisions
2021
Release Eat as an NXT-associated EPProduct launchBackground
Songs from the project had already been introduced through major performances and NXT events, including the title track and "Say Cheese."
Action taken
Sumerian Records issued the five-track EP on June 8 while Poppy appeared on NXT.
Aftermath
The EP continued to be promoted through theme-song placements and event-related exposure rather than official singles.
Recent events
Sources2 sources
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