Eat-More

Eat-More is a Canadian candy-bar brand associated with The Hershey Company. The bar was created in Canada by the Lowney company and is distinguished by a dense, chewy mixture of dark toffee, peanuts, and unsweetened chocolate. Its flat rectangular format and elastic texture give it a characteristic stretch when bitten or pulled apart, differentiating it from more conventional molded chocolate bars. The brand's early history is connected to a naming contest held in the 1930s. Angus B. MacDonald of New Waterford, Cape Breton Island, Nova Scotia, won the contest, receiving an art deco-style clock designed to resemble a measuring tape. The contest helped establish the Eat-More name as part of the product's Canadian identity, although the precise original launch year is not specified in the available reference material. The original bar uses dark toffee rather than a soft caramel center and is covered or blended with unsweetened chocolate and peanuts. It has traditionally been sold in a yellow, red, and green wrapper. The combination of chewy confectionery, nuts, and relatively dark chocolate gives the product a stronger, less sweet profile than many standard milk-chocolate candy bars. Corporate ownership changed in 1987. Lowney was acquired by Nabisco Ltd., and Hershey Canada acquired the relevant business on July 1, 1987. Eat-More subsequently became part of Hershey's Canadian brand portfolio. The acquisition transferred the brand into a larger international confectionery group while retaining its Canadian market association. Hershey later introduced a caramel variation in 1995. This version replaced the original dark toffee with caramel of a similar consistency and retained the original bar's basic size and shape. Its copper-colored wrapper distinguished it visually from the standard product. The caramel version was later discontinued, leaving the original dark-toffee formulation as the defining product associated with the brand. Eat-More is principally a Canadian confectionery brand rather than a broadly international flagship of Hershey. Its identity rests on longevity, a distinctive chewy texture, peanuts, dark toffee, and recognizable packaging. Available reference material does not establish a separate corporate website, a public-company listing for the brand, current brand executives, detailed sales figures, or a complete distribution footprint beyond Canada.

Eat-More was developed in Canada by the Lowney company. Its early identity was shaped by a naming contest held during the 1930s. Angus B. MacDonald of New Waterford, on Cape Breton Island in Nova Scotia, won the contest and received an art deco-style clock made to resemble a measuring tape. The available historical reference does not give a precise launch year, but the contest places the brand's origins in the Canadian confectionery market of that period. The original Eat-More formulation consists of dark toffee, peanuts, and unsweetened chocolate. The product is formed as a flat, rectangular bar with a notably chewy consistency. Its texture is sufficiently elastic that the bar can stretch while being eaten, a characteristic that became part of its product identity. Traditional packaging uses yellow, red, and green, making the bar visually recognizable within the Canadian candy category. The brand passed through a corporate ownership transition before entering the Hershey system. Lowney was acquired by Nabisco Ltd., and Hershey Canada purchased the business from Nabisco on July 1, 1987. Following that transaction, Eat-More became one of the brands associated with Hershey's Canadian operations. The acquisition changed the corporate owner but did not eliminate the product's Canadian heritage. In 1995, a caramel version expanded the line. Rather than using the original dark toffee, the variant substituted caramel of a comparable consistency. It preserved the original bar's flat rectangular format and was packaged in a copper-colored wrapper. The caramel product was subsequently discontinued. The original dark-toffee bar therefore remains the central expression of the brand in the available record. Eat-More's documented history is that of a long-running Canadian candy bar rather than a broad international product platform. The reference material identifies its ingredients, packaging, ownership history, naming-story details, and one discontinued product extension, but does not provide verified information on founders beyond the naming-contest winner, current executives, sales, manufacturing sites, or a dedicated official website.

• 1995

  Caramel variant launched

  [1]Eat-Moreen.wikipedia.org

  A caramel version was introduced in a copper-colored wrapper while retaining the original product's size and shape.

• 1987

  Hershey Canada acquires the Lowney business

  [1]Eat-Moreen.wikipedia.org

  On July 1, 1987, Hershey Canada acquired the Lowney business from Nabisco Ltd., placing Eat-More within the Hershey brand portfolio.

• 1930

  Naming contest associated with the brand

  [1]Eat-Moreen.wikipedia.org

  A contest to name the candy bar was won by Angus B. MacDonald of New Waterford, Nova Scotia. His prize was an art deco-style clock designed to look like a measuring tape.

• Caramel variant discontinued

  [1]Eat-Moreen.wikipedia.org

  The caramel version was later withdrawn, while the original dark-toffee formulation remained the principal documented product.

A distinctly Canadian, chewy candy bar positioned around dark toffee, peanuts, unsweetened chocolate, and a stretchy texture.

• Candy bar

  Original Eat-More

  The core Eat-More bar combines dark toffee, peanuts, and unsweetened chocolate in a flat, rectangular format. Its chewy, elastic texture causes the confection to stretch when eaten. The traditional wrapper uses yellow, red, and green, and the product is associated primarily with the Canadian confectionery market.

• Caramel candy bar · 1995

  Eat-More Caramel

  Introduced in 1995, the caramel version replaced the original bar's dark toffee with caramel of a similar consistency. It retained the same basic rectangular shape and size but used a copper-colored wrapper. The variant has since been discontinued.

• 1995

  Introduction of the caramel variantProduct launch

  Background

  The brand expanded beyond its original dark-toffee formulation with a product using caramel of a similar consistency.

  Action taken

  A caramel version was launched in a copper-colored wrapper and given the same basic size and shape as the original bar.

  Aftermath

  The caramel version was later discontinued.

  Source

• 1987

  Transfer of Eat-More to Hershey CanadaM&A

  Background

  Eat-More was part of the Lowney business, which had been acquired by Nabisco Ltd. The available reference identifies a subsequent sale of the business to Hershey Canada.

  Action taken

  Hershey Canada acquired the Lowney business from Nabisco Ltd. on July 1, 1987.

  Aftermath

  Eat-More became part of Hershey's Canadian confectionery portfolio.

  Source

1. 1Eat-Moreen.wikipedia.org