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ECHO Zeitschriften & Verlags GmbH

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Corporate brand

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Austrian (Tyrolean) magazine and business-journalism publisher behind the ECHO magazine titles.

Last updated September 26, 2026

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Overview

ECHO Zeitschriften & Verlags GmbH (commonly referred to as ECHO Verlag) is an Austrian publishing house based in Tyrol. It produces magazines and business journalism focused on the Tyrolean regional economy, and it presents itself as a publisher that makes people and companies visible through its titles. Its public-facing brand is ECHO Online, at echoonline.at. The company describes itself as having accompanied the Tyrolean economy journalistically for many years and as setting standards with its magazines. Its editorial identity is built around what it calls well-founded information, strong regional economic competence, and quality business journalism. The publisher emphasises reliability, personal relationships and quality as core values. For many years the company was led by managing director Mag. Birgit Steinlechner, who shaped the publisher with foresight, passion and commitment. She died unexpectedly at the end of 2024 from the consequences of an acute infection. In the challenging period that followed, a new management took over responsibility for the company, and the publisher entered what it describes as a new chapter, continuing established practices while setting new impulses. The company is privately held. Its operations centre on the Tyrol region of Austria, and its magazines and online presence serve business partners, readers and advertisers in that regional market.

History

ECHO Zeitschriften & Verlags GmbH is an Austrian publishing house based in Tyrol. According to its own account, it has accompanied the Tyrolean economy journalistically for many years and has set standards with its magazines. Its editorial profile centres on business journalism with a strong regional focus, and its public-facing presence is the ECHO Online portal. For a long period the company was led by managing director Mag. Birgit Steinlechner, who is credited with shaping the publisher over many years with foresight, passion and great commitment. Her unexpected death at the end of 2024, caused by the consequences of an acute infection, deeply shocked the company. In the challenging period that followed, a new management took over responsibility for the business. In a message marking roughly a year since that transition, the publisher described the period as the beginning of a new chapter. It expressed gratitude to customers, readers and partners for their trust, and stated that it had succeeded in continuing what had proven successful while also setting new impulses. The company reaffirmed its commitment to quality, reliability and personal relationships, and to high-quality business journalism. It described ECHO as standing for well-founded information, strong regional economic competence, and magazines that make people and companies visible. The publisher remains privately held and active, with its operations centred on the Tyrol region of Austria.

  • Long-serving managing director Mag. Birgit Steinlechner dies unexpectedly at the end of the year from the consequences of an acute infection.

  • New management takes over responsibility and the publisher begins a new chapter, continuing established practices while setting new impulses.

Products and positioning

Regional business journalism and magazines that make people and companies visible, built on quality, reliability and personal relationships.

  • ECHO magazine titles

    Magazines focused on the Tyrolean regional economy that the publisher says make people and companies visible.

  • ECHO Online

    The publisher's online presence at echoonline.at.

Sources2 sources

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