Eclipse

Eclipse is a cigarette brand developed and marketed by R.J. Reynolds Tobacco Company in the United States. It was designed around a heat-not-burn construction rather than the conventional combustion of tobacco. The product used a carbon tip wrapped in glass fibers to heat tobacco, an approach intended to reduce visible smoke and certain emissions while retaining a cigarette-like format. The brand formed part of R.J. Reynolds' long-running experimentation with alternatives to conventional cigarettes. Its concept followed earlier efforts such as Premier, another Reynolds product that attempted to heat tobacco instead of burning it. Eclipse was positioned as an alternative for adult smokers, including in circumstances where conventional smoking was increasingly restricted. The available reference material does not establish a definitive national launch year, founder, headquarters, retail footprint, or complete product range. Eclipse did not achieve broad consumer adoption. The Associated Press characterized the product as having flopped, and by the mid-2010s it was reportedly available only through limited distribution. In 2014, Eclipse was still in production and was among the products permitted for smoking in some R.J. Reynolds office facilities after the company tightened restrictions on traditional smoking. This reported internal availability should not be interpreted as evidence of broad commercial success. In 2015, Reynolds tested a substantially similar product under the name Revo in Wisconsin. Revo used a different external appearance but retained the basic principle of primarily heating tobacco. Its price was close to that of a premium pack of conventional cigarettes. In July 2015, Reynolds' chief executive said that the company planned to discontinue Revo because consumer adoption had not met expectations. The available material does not clearly establish whether Eclipse itself was formally discontinued at the same time, and its later status is therefore uncertain. Eclipse also attracted criticism concerning health-related implications. The American Cancer Society argued that lower tar or reduced second-hand smoke could create a misleading impression of safety, because the product still exposed users to carcinogens and was reported to produce substantial carbon monoxide. R.J. Reynolds responded that it was not presenting Eclipse as safe, but as a potentially better alternative to conventional cigarettes. These competing claims illustrate the regulatory and public-health sensitivity surrounding heated-tobacco products. No evidence in the supplied references establishes that Eclipse was marketed as harmless or that it eliminated the health risks associated with smoking.

Eclipse was developed by R.J. Reynolds Tobacco Company as an alternative to conventional combustible cigarettes. Rather than relying primarily on burning tobacco, its design used a carbon tip wrapped in glass fibers to heat the tobacco. The concept belonged to a broader series of reduced-smoke or heated-tobacco experiments associated with Reynolds, following the earlier Premier product. The design was intended to address some practical features of conventional smoking, particularly visible smoke and the presence of smoke in surrounding environments. Eclipse was therefore relevant to a period in which restrictions on smoking in workplaces and other indoor settings were becoming more extensive. However, the available historical material does not provide a confirmed launch date, a detailed account of national distribution, or evidence of a sustained mass-market presence. Commercially, Eclipse performed poorly. The Associated Press described the product as a flop, and later reports indicated that its distribution had become limited. In 2014, it was still being produced and was described as one of the remaining products that could be smoked in some R.J. Reynolds facilities after the company restricted traditional smoking in its offices. Reports suggested that the brand may have been sold mainly through a staff cafeteria or similarly narrow channel rather than through a broad retail network. Reynolds revisited the concept in 2015 with Revo, a product that was essentially the same as Eclipse in its operating principle but had a different appearance. Revo was tested in Wisconsin beginning in February 2015. Its retail price was reported to be near that of a premium conventional cigarette pack, which may have limited its appeal among consumers considering a novel product. In July, Reynolds' chief executive stated that the company planned to end the Revo test because adoption had fallen short of expectations. The available references do not clearly state whether Eclipse was formally withdrawn when Revo was discontinued. They do establish that Eclipse remained in limited supply as late as 2014, while the later commercial status of the original brand is uncertain. Health claims surrounding Eclipse were contested. The American Cancer Society argued that reduced tar and lower second-hand smoke, even if present, could encourage a false sense of security because the cigarette still contained significant carcinogenic exposure. It also raised concerns about carbon monoxide levels. Reynolds responded that it was not advertising the product as safe, but as a better alternative to traditional cigarettes. The record therefore presents Eclipse as an early heated-tobacco experiment with limited commercial traction, rather than as a successful mainstream brand.

• 2015

  Revo test begins in Wisconsin

  [1]Eclipse (cigarette)en.wikipedia.org

  R.J. Reynolds tests Revo, a differently presented product based on the same basic heat-not-burn concept, in Wisconsin.

• 2015

  Reynolds announces planned Revo discontinuation

  [1]Eclipse (cigarette)en.wikipedia.org

  Reynolds says it plans to discontinue Revo after consumer adoption fails to reach expectations.

• 2014

  Eclipse remains in limited production and distribution

  [1]Eclipse (cigarette)en.wikipedia.org

  Eclipse is reported to remain available in limited supply and among the products permitted in certain R.J. Reynolds office facilities after restrictions on traditional smoking.

• R.J. Reynolds develops Eclipse

  [1]Eclipse (cigarette)en.wikipedia.org

  R.J. Reynolds develops Eclipse around a carbon-tip design that heats tobacco instead of primarily burning it.

A cigarette alternative using a heat-not-burn design intended to reduce visible smoke and some emissions compared with conventional combustible cigarettes, without being represented as safe.

• Heated-tobacco cigarette

  Eclipse

  Eclipse was an R.J. Reynolds cigarette designed to heat tobacco rather than rely primarily on combustion. Its construction used a carbon tip wrapped in glass fibers. The product was intended to produce less visible smoke and reduce some emissions associated with conventional cigarettes, while still delivering a smoking experience. Public-health critics emphasized that the design did not make the product safe and that users remained exposed to carcinogens and carbon monoxide.

• Heated-tobacco cigarette · 2015

  Revo

  Revo was a 2015 R.J. Reynolds test product based substantially on Eclipse's heat-not-burn principle. It differed mainly in external appearance and was tested in Wisconsin. Its price was close to that of a premium pack of conventional cigarettes. Reynolds later said it intended to discontinue the product because consumer adoption did not meet expectations.

• 2015

  Test-market Revo as an Eclipse successorProduct launch

  Background

  Eclipse had achieved limited consumer adoption, but Reynolds continued exploring heated-tobacco products as alternatives to conventional cigarettes.

  Action taken

  Reynolds introduced Revo for regional testing in Wisconsin. The product retained Eclipse's basic heating approach but used a different appearance.

  Aftermath

  The test did not produce the expected level of consumer uptake, and Reynolds subsequently said it planned to discontinue Revo.

  Source

• 2015

  End the Revo test after weak adoptionStrategy

  Background

  Revo was tested as a reformulation or successor to Eclipse, but consumer adoption remained below Reynolds' expectations.

  Action taken

  Reynolds' chief executive stated in July that the company planned to discontinue Revo.

  Aftermath

  The announcement marked a setback for Reynolds' attempt to build consumer demand for this particular heated-tobacco format. The later status of the original Eclipse brand is not clearly documented in the supplied source.

  Source

• 2021.06.01

  Reported2021.06.01

  Eclipse launches MicroPen EVO in the United States[2]Eclipse在美国推出MicroPen EVOprnewswire.com

  Eclipse announced that its FDA-cleared MicroPen EVO microneedling device was available to dermatology and aesthetic practices in the United States.

• 2021.04.06

  Reported2021.04.06

  Eclipse launches DermaFlex microcannulas[3]Eclipse推出DermaFlex微型套管prnewswire.com

  Eclipse introduced its DermaFlex line of microcannulas, which the company said was available for sale domestically.

Read more

1. 1Eclipse (cigarette)en.wikipedia.org
2. 2Eclipse在美国推出MicroPen EVOprnewswire.com
3. 3Eclipse推出DermaFlex微型套管prnewswire.com