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Eco by Naty

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Eco by Naty is a Swedish plant-based hygiene care brand, trusted since 1994, offering diapers, wipes, baby toiletries and female care.

Last updated September 15, 2026

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Overview

Eco by Naty is a brand of certified plant-based hygiene care for babies and women. It began in 1994 with a Swedish mother's idea to replace fossil-based plastics in diapers with plant-based, skin-safe materials. The brand offers diapers, training pants, wet wipes, baby toiletries, and female care products, and describes itself as a global leader in certified plant-based hygiene care.

History

Naty began in 1994 with a Swedish mother's bold idea to replace fossil-based plastics in diapers with plant-based, skin-safe materials. In 1994, Swedish lawyer, mother, and founder Marlene Sandberg was looking for a better alternative to conventional disposable nappies. After five years of research and development, she launched Naty with a new idea: replace some of the fossil-based plastics used in everyday hygiene products with materials from renewable sources. Today, Naty develops hygiene care for babies and women, from nappies and wipes to period care.

Products and positioning

Certified care that performs; plant-based, skin-safe materials; hypoallergenic and dermatologically tested.

  • BioEmbrace Diapers

    Diapers priced at $13.99.

  • Bamboo Diapers

    Diapers priced at $16.89, described as up to 100% leak-proof, premium softness, tested for +1000 substances, and skin-safe certified.

  • FreeMovers Training Pants

    Training pants priced at $33.29.

  • Bamboo Training Pants

    Training pants priced at $16.99.

  • Compostable Wipes

    Wipes priced at $4.49.

  • Flushable Wipes

    Wipes priced at $5.89.

  • Aloe Vera Wipes

    Wipes priced at $4.49.

  • Sanitary Pads - Normal

    Sanitary pads priced at $5.75.

  • Sanitary Pads - Super

    Sanitary pads priced at $5.75.

  • Sanitary Pads - Night

    Sanitary pads priced at $5.75.

  • Nursing Pads

    Nursing pads priced at $5.00.

  • Maternity Pads

    Maternity pads priced at $5.75.

  • Panty Liners - Normal

    Panty liners priced at $5.75.

  • Panty Liners - Large

    Panty liners priced at $5.75.

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