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Bulgaria's largest packaging waste recovery organization, operating nationwide separate-collection and recycling programs.

Last updated September 26, 2026

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Overview

ECOPACK (Екопак) is a Bulgarian recycling organization that describes itself as the largest packaging waste recovery organization in Bulgaria. It organizes separate collection of packaging waste — paper and cardboard, glass, plastic and metal — through a nationwide network of colored containers and collection vehicles, and it runs public awareness and incentive campaigns to encourage households, schools and businesses to recycle. The organization's public-facing activity centers on the familiar three-stream system: blue containers for paper and cardboard packaging, green containers for glass packaging waste, and yellow containers for plastic packaging waste. According to figures published on its own website, ECOPACK serves a population of about 2.451 million residents across 87 municipalities, holds a market share of roughly 42.33%, and operates 17,217 containers, 45 trucks and 17 sorting installations. These figures are presented by the organization itself as a snapshot of its national reach. Beyond collection logistics, ECOPACK positions itself as a driver of recycling culture in Bulgaria. Its website promotes initiatives such as "ЕКОзвезди" (ECO Stars), a separate-collection initiative for plastic bottles and aluminum cans; a "Green Alley of Fame" (Зелена алея на славата) eco-rating platform for venues that collect waste separately; school separate-collection competitions; and local campaigns such as "REЦИКЛИРАЙ В ТРОЯН" (Recycle in Troyan), which invites participants to collect points in an app toward planting a new forest in Troyan. It also highlights free pickup of plastic bottles and aluminum cans left after consumption, which it transports and recycles at no charge. ECOPACK's messaging emphasizes environmental outcomes, presenting counters for trees saved, kilowatt-hours of electricity saved, liters of drinking water saved and barrels of oil saved. It also publicizes school and community collection results, such as children in Plovdiv, Haskovo, Vratsa, Dupnitsa and Varshets collecting over 12 tonnes of waste for recycling, and similar results in Ruse, Dobrich and Burgas. As a brand, ECOPACK is best understood as a Bulgarian packaging-waste compliance and recycling services organization — the kind of entity that fulfills producer-responsibility obligations for packaging placed on the market while running consumer-facing collection and education programs. Its identity is tied to the Bulgarian market and to the practical infrastructure of separate waste collection rather than to a single consumer product.

History

ECOPACK is a Bulgarian recycling organization that presents itself as the largest packaging waste recovery organization in Bulgaria. Its public identity is built around the national separate-collection system for packaging waste, and its website serves as the main channel through which it communicates its scale, services and campaigns. The organization operates the standard Bulgarian three-stream collection model: blue containers for paper and cardboard packaging, green containers for glass packaging waste, and yellow containers for plastic packaging waste. According to figures published on its own website, ECOPACK serves approximately 2.451 million residents across 87 municipalities, holds a market share of about 42.33%, and operates 17,217 containers, 45 trucks and 17 sorting installations. These self-reported figures indicate a nationwide footprint and a leading position in the Bulgarian packaging-waste recovery market. ECOPACK's activities extend beyond logistics into education and civic engagement. Its website promotes the "ЕКОзвезди" (ECO Stars) initiative for separate collection of plastic bottles and aluminum cans, and the "Зелена алея на славата" (Green Alley of Fame), described as the first platform of its kind for eco-rating venues that collect waste separately. It also runs school separate-collection competitions and local campaigns such as "REЦИКЛИРАЙ В ТРОЯН" (Recycle in Troyan), in which participants collect points in an app toward planting a new forest in Troyan. The organization offers free pickup of plastic bottles and aluminum cans left after consumption, which it transports and recycles at no charge. ECOPACK publicizes environmental results through counters for trees saved, kilowatt-hours of electricity saved, liters of drinking water saved and barrels of oil saved. It also reports community collection outcomes, including more than 12 tonnes of waste collected for recycling by children in Plovdiv, Haskovo, Vratsa, Dupnitsa and Varshets, and similar results in Ruse, Dobrich and Burgas. As a brand, ECOPACK is a Bulgarian packaging-waste compliance and recycling services organization. Its history and identity are tied to the development of Bulgaria's separate-collection infrastructure and to ongoing public campaigns rather than to a single product line. The available evidence does not specify its founding year, ownership structure or corporate parent.

Products and positioning

Bulgaria's largest packaging waste recovery organization, combining nationwide collection infrastructure with consumer-facing recycling campaigns.

  • Blue container collection (paper and cardboard packaging)

    Separate collection stream for paper and cardboard packaging waste.

  • Green container collection (glass packaging waste)

    Separate collection stream for glass packaging waste.

  • Yellow container collection (plastic packaging waste)

    Separate collection stream for plastic packaging waste.

  • Free pickup of plastic bottles and aluminum cans

    Collection of plastic bottles and aluminum cans left after consumption, transported and recycled free of charge.

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