ECreamery Ice Cream and Gelato

ECreamery is an American frozen-dessert retailer associated with Omaha, Nebraska, offering ice cream, gelato, sorbet, and customized products. Becky App and Abby Jordan formed the business in 2007 as eCreamery Gourmet Ice Cream, Sorbet and Gelato, initially operating from a small Omaha parlor. The brand developed around personalized dessert gifting as well as conventional retail sales, distinguishing its offer through customized products that could be ordered online and shipped. Beginning in 2008, eCreamery expanded beyond local trade by shipping personalized ice cream products nationwide. This online distribution model made the company more than a neighborhood ice-cream parlor: it became a direct-to-consumer gifting business capable of serving customers across the United States. Its product scope included ice cream, gelato, and sorbet, with customization forming a central part of the customer proposition. The company received national exposure in 2012 when it appeared on ABC's business-investment program Shark Tank. The appearance placed the Omaha company before a broad consumer audience and connected its personalized dessert concept with the wider American small-business and entrepreneurial ecosystem. By 2015, the original parlor's production capabilities were no longer sufficient for the company's requirements. eCreamery responded by opening a shipping warehouse and commercial kitchen, giving it dedicated infrastructure for fulfillment and larger-scale production. This represented an operational shift from a small parlor-based business toward a more structured manufacturing and shipping operation. In 2019, eCreamery merged with Carson's Cookie Fix, an Omaha company specializing in custom, hand-decorated cookies. The combination brought together eCreamery's frozen desserts and Carson's customized cookie products, creating a broader personalized-food gifting proposition. The available reference material does not identify the post-merger ownership structure, financial terms, or management arrangements. In addition to online and nationwide shipping activity, eCreamery products have been distributed through Hy-Vee grocery stores in the Omaha metropolitan area, selected Omaha restaurants, and area theaters. These channels complement the company's direct-to-consumer model with local retail and food-service presence. Publicly available material supplied for this entry does not establish the company's current operating status, current leadership, revenue, valuation, or ownership, so those fields remain unspecified.

eCreamery was established in 2007 by Becky App and Abby Jordan in Omaha, Nebraska. The founders began with a small parlor operating under the name eCreamery Gourmet Ice Cream, Sorbet and Gelato. The initial business combined production and retail presentation with a focus on ice cream, gelato, sorbet, and personalized dessert products. In 2008, the company began shipping customized ice cream products nationwide. This move expanded its reach from local Omaha customers to consumers throughout the United States and made shipping an important part of the brand's operating model. The personalization element positioned the company within the broader market for food gifts and celebratory products, rather than limiting it to traditional walk-in ice-cream sales. National attention followed in 2012, when eCreamery was featured on ABC's Shark Tank. The appearance provided a national platform for the company and its personalized frozen-dessert concept. The available source material does not specify whether an investment was completed or provide details of any transaction associated with the appearance. The business reached an operational transition in 2015. Its original parlor no longer provided enough production capacity, so eCreamery opened a shipping warehouse and commercial kitchen. The new facilities supported fulfillment and commercial production, reflecting the scale requirements of a business shipping customized frozen products beyond its home market. In 2019, eCreamery merged with Carson's Cookie Fix, another Omaha company specializing in custom, hand-decorated cookies. The merger broadened the combined offering from frozen desserts to customized baked goods. No reliable information in the supplied sources identifies the merger's consideration, post-merger corporate structure, or continuing executive team. The brand has also maintained a local distribution presence. Its products have been available through Hy-Vee grocery stores across the Omaha metropolitan area, selected Omaha restaurants, and area theaters. Together with online nationwide shipping, these channels illustrate a hybrid model spanning direct-to-consumer commerce, local grocery distribution, hospitality, and entertainment venues. The supplied references do not establish current ownership, financial performance, geographic expansion beyond the United States, or whether the business remains active today.

• 2019

  Merger with Carson's Cookie Fix

  [1]ECreameryen.wikipedia.org

  eCreamery merged with Omaha-based Carson's Cookie Fix, which produced custom, hand-decorated cookies.

• 2015

  Dedicated production and shipping facilities open

  [1]ECreameryen.wikipedia.org

  The company opened a shipping warehouse and commercial kitchen after outgrowing the production capacity of its parlor.

• 2012

  Television appearance on Shark Tank

  [1]ECreameryen.wikipedia.org

  eCreamery was featured on ABC's Shark Tank.

• 2008

  Nationwide shipping begins

  [1]ECreameryen.wikipedia.org

  The company started shipping personalized ice cream products to customers throughout the United States.

• 2007

  Business founded in Omaha

  [1]ECreameryen.wikipedia.org

  Becky App and Abby Jordan formed eCreamery Gourmet Ice Cream, Sorbet and Gelato and began operating from a small Omaha parlor.

A personalized frozen-dessert and gifting brand combining Omaha-based production with online ordering, nationwide shipping, and local distribution.

• Frozen dessert · 2007

  Ice cream

  Ice cream is one of eCreamery's core product categories. The brand became particularly associated with customized ice cream products intended for gifting and shipped orders, while also distributing products through local grocery, restaurant, and theater channels.

• Frozen dessert · 2007

  Gelato

  Gelato formed part of the company's original product scope alongside ice cream and sorbet. The supplied references identify it as a principal category but do not provide a complete flavor range, packaging specification, or current availability.

• Frozen dessert · 2007

  Sorbet

  Sorbet was included in the business's original name and product offering. Available material confirms the category but does not document specific flavors, recipes, or present-day distribution.

• Customized food gifting · 2008

  Personalized frozen-dessert products

  Customized frozen desserts were central to eCreamery's online proposition. Beginning in 2008, these products were shipped nationwide, allowing customers to order personalized ice cream gifts beyond the company's Omaha base.

• Baked goods · 2019

  Custom cookies through Carson's Cookie Fix

  Following the 2019 merger with Carson's Cookie Fix, the combined business included custom, hand-decorated cookies. The available sources do not clarify whether these products continued under the eCreamery name or under a separate brand.

• 2019

  Merge with Carson's Cookie FixM&A

  Background

  eCreamery and Carson's Cookie Fix were both Omaha businesses serving customized food and gifting occasions.

  Action taken

  The companies merged, combining eCreamery's frozen desserts with Carson's custom, hand-decorated cookies.

  Aftermath

  The merger broadened the combined product proposition, but the available references do not disclose the resulting ownership or management structure.

  Source

• 2015

  Expand production and fulfillment infrastructureStrategy

  Background

  The original parlor no longer had sufficient production capacity for the company's operations.

  Action taken

  eCreamery opened a shipping warehouse and commercial kitchen.

  Aftermath

  The company gained dedicated facilities for production and shipment, although the supplied sources provide no capacity or financial figures.

  Source

• 2008

  Adopt nationwide direct shippingStrategy

  Background

  After beginning as an Omaha parlor business, eCreamery sought to serve customers outside its local market with personalized frozen desserts.

  Action taken

  The company began shipping customized ice cream products nationwide.

  Aftermath

  The move established online and shipped orders as an important part of the brand's business model.

  Source

1. 1ECreameryen.wikipedia.org
2. 2eCreamery official websiteecreamery.com