EDGLRD

EDGLRD, pronounced “edgelord,” is an American creative and technology company founded in 2023 by filmmaker Harmony Korine. The company operates across several adjacent cultural fields rather than presenting itself as a conventional film studio or apparel label. Its activities include experimental and feature filmmaking, music videos, fashion collaborations, skateboarding, digital and technology-oriented projects, and collectible merchandise. The brand’s identity is closely associated with Korine’s interest in nontraditional screen experiences and deliberately abrasive, surreal visual culture. EDGLRD’s best-known creative concept is “post-cinema,” a term Korine has used to describe works that move beyond standard film conventions. The company has also used the term “blinx” for its unconventional audiovisual projects. In practice, this approach can involve hybrid distribution, stylized digital imagery, immersive presentation, and the combination of cinema with music, fashion, gaming, and internet culture. The company’s work therefore occupies a space between an auteur-led production outfit, a creative agency, an entertainment label, and a lifestyle brand. Its early collaborations connected EDGLRD with prominent artists and commercial partners. The company worked with Bladee on the music video for “ONE SECOND,” featuring Yung Lean; with The Weeknd on the cover of issue 45 of 032c; and with Kim Kardashian on the 2023 Skims swimwear collection. These projects established a network spanning contemporary music, fashion media, celebrity-led commerce, and image-making. In May 2024, EDGLRD released Aggro Dr1ft, a feature directed by Korine and starring Jordi Mollà and Travis Scott. The film was shown in different venues and theaters before becoming available through video-on-demand distribution on EDGLRD’s website. Its release illustrated the company’s interest in circulation models that are less dependent on a conventional theatrical rollout. In June 2024, EDGLRD expanded the Aggro Dr1ft universe into physical merchandise, selling a limited run of Demon Masks inspired by the film for $1,500 each, together with special-edition skate decks and clothing. Skateboarding is another visible part of the brand. EDGLRD’s skateboarding team is based in Miami and is led by skateboarder Sean Pablo. Professional skateboarder Eric Koston joined the company in August 2024, adding an established figure from the sport to the team’s profile. The Miami connection also places EDGLRD within a local creative and skateboarding environment while its film and music work gives the brand a broader international cultural reach. EDGLRD has continued to develop music-video and film projects. On August 5, 2024, Yeat released “Loose Leaf,” a surreal video directed by EDGLRD and executive produced by Korine. The video presents Yeat in a Florida motel surrounded by alligators and reflects the company’s preference for heightened, dreamlike imagery. EDGLRD’s film Baby Invasion, described as a surreal home-invasion thriller, premiered out of competition at the 81st Venice International Film Festival on August 31, 2024. The company’s announced pipeline has included the adult animated films Twinkle Twinkle and The Trap, as well as the feature debut of music-video director Matias Vasquez, known professionally as Stillz. In August 2024, the Reuben Brothers acquired a strategic stake in EDGLRD, providing an outside investment relationship while leaving the company’s creative identity centered on Korine and its multidisciplinary platform. Available reference material does not establish a public listing, a conventional corporate parent, a standalone consumer website address, or a complete executive roster.

EDGLRD was founded in 2023 by filmmaker Harmony Korine. Its name is pronounced “edgelord,” and the company was conceived as a creative and technology platform rather than a narrowly defined production company. From the beginning, its work has combined screen-based entertainment with music, fashion, skateboarding, merchandise, and digital culture. The company’s early activity included collaborations with Bladee, Yung Lean, The Weeknd, and Kim Kardashian. EDGLRD worked on the music video for Bladee’s “ONE SECOND,” featuring Yung Lean, contributed to the cover of 032c issue 45 involving The Weeknd, and collaborated with Kim Kardashian on the 2023 Skims swimwear collection. These projects demonstrated the company’s ability to move between artist-led visuals, fashion publishing, and commercial product imagery. Korine has described EDGLRD’s unconventional screen-based work as “post-cinema.” He has also used “blinx” to refer to the company’s nonstandard audiovisual output. The terminology reflects an interest in formats and experiences that do not fit neatly into traditional feature-film categories, including hybrid visual works and distribution approaches connected to internet and gaming culture. In May 2024, EDGLRD released Aggro Dr1ft, directed by Korine and starring Jordi Mollà and Travis Scott. The film was presented in venues and theaters and later made available through video-on-demand distribution via EDGLRD’s website. The release was followed in June by a merchandise program built around the film, including limited Demon Masks priced at $1,500 each, special-edition skate decks, and clothing. Skateboarding became a formal part of the company’s public identity through an EDGLRD team based in Miami and led by Sean Pablo. In August 2024, Eric Koston joined the team. This sporting and lifestyle activity complements EDGLRD’s film and fashion work and helps connect the company to a physical creative community. EDGLRD also remained active in music videos. Yeat’s “Loose Leaf,” released on August 5, 2024, was directed by EDGLRD and executive produced by Korine. The surreal video places Yeat in a Florida motel surrounded by alligators. Later that month, on August 31, Baby Invasion premiered out of competition at the 81st Venice International Film Festival. The film was characterized as a surreal home-invasion thriller. The company’s announced future film projects include the adult animated features Twinkle Twinkle and The Trap, as well as the feature debut of music-video director Matias Vasquez, known as Stillz. In August 2024, the Reuben Brothers acquired a strategic stake in EDGLRD. Available source material does not specify the size of the stake, the transaction value, or a formal change to the company’s management. The available record likewise does not identify a public listing or a conventional parent company.

• 2024

  Aggro Dr1ft released

  [1]EDGLRDen.wikipedia.org

  EDGLRD released Harmony Korine’s feature film Aggro Dr1ft, starring Jordi Mollà and Travis Scott.

• 2024

  Demon Masks and merchandise introduced

  [1]EDGLRDen.wikipedia.org

  EDGLRD sold a limited run of Aggro Dr1ft-inspired Demon Masks for $1,500 each, alongside skate decks and clothing.

• 2024

  Eric Koston joins skateboarding team

  [1]EDGLRDen.wikipedia.org

  Professional skateboarder Eric Koston joined EDGLRD in August.

• 2024

  Reuben Brothers take strategic stake

  [1]EDGLRDen.wikipedia.org

  The Reuben Brothers acquired a strategic stake in the company in August.

• 2024

  Baby Invasion premieres at Venice

  [1]EDGLRDen.wikipedia.org

  Baby Invasion received its world premiere out of competition at the 81st Venice International Film Festival on August 31.

• 2023

  EDGLRD founded

  [1]EDGLRDen.wikipedia.org

  Harmony Korine founded EDGLRD as an American creative and technology company.

• 2023

  Skims swimwear collaboration

  [1]EDGLRDen.wikipedia.org

  EDGLRD collaborated with Kim Kardashian for the 2023 Skims swimwear collection.

An auteur-led, multidisciplinary creative and technology company positioned at the intersection of experimental cinema, music, fashion, skateboarding, digital culture, and collectible merchandise.

• Feature film · 2024

  Aggro Dr1ft

  A feature film directed by Harmony Korine and starring Jordi Mollà and Travis Scott. EDGLRD released it in May 2024 through venue and theater presentations, followed by video-on-demand availability through the company’s website.

• Feature film · 2024

  Baby Invasion

  A surreal home-invasion thriller produced as part of EDGLRD’s post-cinema-oriented film activity. It had its world premiere out of competition at the 81st Venice International Film Festival on August 31, 2024.

• Limited-edition merchandise · 2024

  Demon Masks

  Limited-edition masks inspired by Aggro Dr1ft. EDGLRD sold a limited run in June 2024 at $1,500 per mask, together with related skateboarding and clothing merchandise.

• Skateboarding and lifestyle program

  EDGLRD skateboarding team

  A Miami-based skateboarding team led by Sean Pablo. The team forms part of EDGLRD’s broader lifestyle identity and includes professional skateboarder Eric Koston, who joined in August 2024.

• Adult animated film

  Twinkle Twinkle

  An announced adult animated film in EDGLRD’s future project pipeline. Available reference material identifies the title but does not provide a release date or further production details.

• Adult animated film

  The Trap

  An announced adult animated film associated with EDGLRD. The available reference material does not establish its release date or detailed production status.

• 2023Skims 2023 swimwear collaboration

  United States · International fashion markets

  EDGLRD collaborated with Kim Kardashian for the Skims 2023 swimwear collection, extending the company’s visual practice into a high-profile fashion and commerce project.

  Outcome. The collaboration was released as part of the 2023 Skims swimwear activity; further commercial results are not specified.

  Source
• Bladee “ONE SECOND” music video

  International music and digital-media markets

  EDGLRD collaborated with Bladee on the music video for “ONE SECOND,” featuring Yung Lean.

  Outcome. The video added an artist-led music project to EDGLRD’s early portfolio.

  Source
• 032c issue 45 cover with The Weeknd

  International fashion and media markets

  EDGLRD collaborated with The Weeknd on the cover of issue 45 of 032c.

  Outcome. The project positioned EDGLRD within fashion publishing and celebrity image-making.

  Source

• 2024

  Release Aggro Dr1ft through a hybrid presentation and VOD modelProduct launch

  Background

  EDGLRD’s post-cinema positioning emphasized distribution beyond a standard theatrical release.

  Action taken

  The company presented Aggro Dr1ft in venues and theaters and subsequently made it available through video on demand via its website.

  Aftermath

  The release established a documented example of EDGLRD’s alternative circulation model; audience and financial results are not specified.

  Source

• 2024

  Expand Aggro Dr1ft into premium merchandiseStrategy

  Background

  EDGLRD used the film’s imagery as a basis for a limited-edition product program.

  Action taken

  In June 2024, the company offered Demon Masks at $1,500 each, alongside special-edition skate decks and clothing.

  Aftermath

  The program broadened Aggro Dr1ft from a screen work into a collectible and lifestyle property; sales totals are not available.

  Demon Mask price. $1,500 per mask (June 2024)

  Source

• 2024

  Accept strategic investment from the Reuben BrothersM&A

  Background

  EDGLRD sought or accepted outside strategic capital as it developed its multidisciplinary entertainment platform.

  Action taken

  The Reuben Brothers acquired a strategic stake in EDGLRD in August 2024.

  Aftermath

  The size, value, governance terms, and operational consequences of the investment are not specified in the available reference material.

  Source

1. 1EDGLRDen.wikipedia.org