Edison Research

Edison Research at SSRS is a research organization that measures audio, media, and consumer behavior, and is described as the leading podcast research company in the world. It conducts survey and qualitative research on listener behavior to explain and amplify knowledge about industry trends. In 2025, SSRS acquired Edison Research, gaining nearly three decades of experience in measuring audio, media, and consumer behavior, as well as a deep background in election research. Its work is published through products such as Edison Podcast Metrics™ and Share of Ear, and has been featured in outlets including Forbes and Variety.

In 2025, SSRS acquired Edison Research, gaining nearly three decades of experience measuring audio, media, and consumer behavior, as well as a deep background in election research. Edison Research at SSRS is described as the leading podcast research company in the world, measuring listener behavior through survey and qualitative research to explain and amplify knowledge about industry trends.

The leading podcast research company in the world; the leaders in measuring audio, media, and consumer behavior.

• Edison Podcast Metrics™

  A ranker product providing podcast rankings such as the Top 50 Podcasts in the U.S. and Top 25 Podcasts in the UK.

• Share of Ear

  A data product revealing audio listening behavior, such as AM/FM radio's lead over ad-supported Spotify.

• 2019.11.20

  Reported2019.11.20

  Edison Research delivered the first Podcast Consumer Tracker report[6]Edison Research交付首份Podcast Consumer Tracker报告prnewswire.com

  Edison Research delivered the first Podcast Consumer Tracker report to clients, providing comparative reach measurements and other audience information for leading podcast networks.

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1. 1Edison Research at SSRS - SSRSssrs.com
2. 2About - SSRSssrs.com
3. 3Services - SSRSssrs.com
4. 4Teams Archive - SSRSssrs.com
5. 5Edison Researchwikidata.org
6. 6Edison Research交付首份Podcast Consumer Tracker报告prnewswire.com