Edita Food Industries S.A.E.

Edita Food Industries S.A.E. is an Egyptian snack food company established in 1996. Its official site states it began by introducing the first packaged croissant snack under its flagship brand Molto to the Egyptian market, and today offers a product range spanning cakes, bakery, rusks, wafers, candy, biscuits and frozen pastries, featuring over 140 SKUs. The company reports seven ISO-certified facilities in Egypt and an overseas facility in Morocco, with 36 production lines and a regional footprint covering over 20 export markets. Its brand portfolio includes Molto, HOHOs, Twinkies, TODO, Bake Rolz, Bake Stix, Freska and MiMiX.

Edita Food Industries was established in 1996. According to its official site, its venture into the industry began when it introduced the first packaged croissant snack under its flagship brand Molto to Egypt's market. The company states it is a pioneer in the Egyptian snack food industry, being the first to bring croissants to the market decades ago and since expanding into six major segments both locally and regionally. Today, Edita reports a diverse product range spanning cakes, bakery, rusks, wafers, candy, biscuits and frozen pastries, featuring over 140 SKUs, and operates seven ISO-certified facilities in Egypt plus an overseas facility in Morocco, with 36 production lines and over 20 export markets.

Leading Egypt's snack food industry since 1996; pioneer in the Egyptian snack food industry.

• Molto

  The first generic brand name of packed croissants in Egypt and the region, launched in 1997; available in multiple sweet variations.

• HOHOs

  Rolled cake brand described as 'The Enjoyable Energy Booster'; leads the rolled cake segment in Egypt and offers coated and uncoated variants with several flavors.

• Twinkies

  Filled cake brand that leads the filled segment in Egypt, known for its signature mix of lightness, cream filling and vanilla aroma.

• TODO

  Innovative and witty snack brand positioned as 'The Sweet Experience That Keeps You Going'; includes Bomb, Brownie and Cupcake families.

• Bake Rolz

  Rich toasted snack made of 100% wheat, baked not fried, offering three different sizes and a wide range of flavors.

• Bake Stix

  Wheat-based snack made from 100% wheat, baked not fried, available in four unique flavors.

• Freska

  Premium wafer product available in 15 different types with different coatings and fillings.

• MiMiX

  Edita's unique range of confectionaries available in three product ranges: Candy, Jello and Lollipops.

1. 1Home - Editaedita.com.eg
2. 2Our Brands - Editaedita.com.eg
3. 3At a Glance - Editaedita.com.eg
4. 4TODO - Editaedita.com.eg
5. 5Edita Food Industries S.A.E.wikidata.org