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Argentine-founded provider of training and talent-development platforms, including LMS, corporate training management and AI-powered course generation, used by over 600 organizations in 13 countries.

Last updated September 28, 2026

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Overview

Educativa is a technology company that develops proprietary platforms for managing corporate training and talent development. Founded in 1998 in Rosario, Argentina, the company was created with the vision of transforming how organizations manage the training and development of their teams. It now serves more than 600 organizations across 13 countries, primarily in Latin America and Europe, reaching over 2.5 million users, with more than 7,000 installations and over 26 years of activity. The company's product portfolio covers several complementary needs. Campus Virtual is an LMS platform supporting e-learning, in-person and blended learning in a single solution, with SCORM 1.2, SCORM 2004 and LTI compatibility, white-label customization, gamification, video-conferencing integrations and more than 40 predefined reports. Ejecutiva Formación is a comprehensive corporate training solution that integrates a training manager, an employee portal and Campus Virtual, supporting training plans, budgets, TNA, ISO compliance and integration with HR systems such as SAP and PeopleSoft. Ejecutiva Desarrollo addresses performance management, competencies and talent development, including tools such as 9-Box and 360° assessments. Educativa Studio is a newer offering for the automatic generation of complete courses with artificial intelligence, supporting multiple languages. Ejecutiva Premium combines the training and development platforms into one solution. Educativa also provides professional services, including content development and instructional design powered by AI through Educativa Studio, consulting and pedagogical guidance, and project management with a dedicated team. The company holds ISO 9001:2015 quality management certification from Bureau Veritas, with 15 years of continuous certification. Educativa is headquartered in Rosario, Argentina, and has offices in Alcalá de Henares, Spain. Its leadership includes CEO and co-founder Horacio Massacesi, Chief AI Officer and co-founder Sebastián Martini, and Commercial Director Augusto García. The company positions itself as a leading platform for training and talent management for Spanish-speaking organizations, emphasizing quality, innovation and client commitment.

History

Educativa was founded in 1998 in Rosario, Argentina, with the vision of transforming how organizations manage training and talent development for their teams. Over more than two decades, the company developed proprietary platforms that are now used by over 600 organizations in 13 countries across Latin America and Europe, reaching more than 2.5 million users. Its international presence spans Argentina, Spain, Mexico, Ecuador, Panama, Chile, Colombia, Peru, Bolivia, Uruguay and Paraguay, among others. The company operates offices in Rosario, Argentina, and Alcalá de Henares, Spain, combining local-language support with a certified track record. It has held ISO 9001:2015 quality management certification from Bureau Veritas for 15 years of continuous certification. In recent years, Educativa has expanded into artificial intelligence with the launch of Educativa Studio, which generates complete courses automatically and supports multiple languages. The company reports more than 7,000 installations and over 26 years of activity.

  • 1998

    Founded in Rosario, Argentina.

  • Reached over 600 client organizations in 13 countries.

  • Achieved 15 years of continuous ISO 9001:2015 certification from Bureau Veritas.

  • Launched Educativa Studio for AI-powered course generation.

Products and positioning

Leading platform for training and talent management for Spanish-speaking organizations, recognized for quality, innovation and client commitment.

  • Campus Virtual

    LMS platform for e-learning, in-person and blended learning in one solution, with SCORM and LTI compatibility, white-label customization, gamification and 40+ reports.

  • Ejecutiva Formación

    Comprehensive corporate training management solution integrating a training manager, employee portal and Campus Virtual, with ISO compliance and HR system integration.

  • Ejecutiva Desarrollo

    Platform for performance management, competencies and talent development, including 9-Box and 360° assessments.

  • Educativa Studio

    AI-powered tool for automatic generation of complete courses, supporting multiple languages.

  • Ejecutiva Premium

    Combined solution bringing together training and talent development platforms.

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