Eeden

Eeden (Eedeni keskus) is a shopping centre located in the Annelinn district of Tartu, Estonia, between Kalda tee and the Anne canal, at the end of the Sõpruse bridge. It was developed by Tartu Tarbijate Kooperatiiv and opened on 27 November 2003, with an investment of 120 million kroons (approximately 7.7 million euros). At opening, its total area was 18,000 m², making it the largest shopping centre in southern Estonia at the time. By the end of April 2004, it had already welcomed 1.5 million visitors, averaging about 9,800 visitors per day. The centre's main grocery anchor was originally a Konsum store, which was replaced by a Maksimarket in 2013. In 2006, the company received the title of Tartu's most child- and youth-friendly enterprise. The centre has lent its name to a women's volleyball team, Tartu Ülikool/Eeden, and to a tennis competition, the Eeden Estonian Youth League. On 23 November 2018, a 16-million-euro expansion was completed, adding a further 8,000 m² to the centre's total area. Eeden is owned by AS Eedeni Keskus. Its tenant mix includes international and regional retail brands such as Jysk, Weekend, Ecco, Tamaris, Bugatti, Adidas, Huppa, Lenne, Hoka, Lowa, Calvin Klein, Remonte, Rieker and Aaltonen, alongside services such as PetCity and an Apollo Kino cinema. The centre positions itself as a family-oriented shopping destination for the Tartu region, offering seasonal promotions, loyalty benefits and a broad range of fashion, footwear, home goods and entertainment under one roof.

Eeden was established by Tartu Tarbijate Kooperatiiv, a Tartu-based consumer cooperative, and opened on 27 November 2003. The project represented an investment of 120 million Estonian kroons, equivalent to approximately 7.7 million euros. At the time of opening, the centre had a total area of 18,000 m², which made it the largest shopping centre in southern Estonia. Its location in the Annelinn district, between Kalda tee and the Anne canal at the end of the Sõpruse bridge, positioned it to serve a large residential catchment area. The centre proved popular quickly: by the end of April 2004, it had recorded 1.5 million visits, an average of about 9,800 visitors per day. In 2006, the operating company was recognised with the title of Tartu's most child- and youth-friendly enterprise. The centre's main grocery anchor was originally a Konsum store; in 2013 this was replaced by a Maksimarket. The Eeden name also became associated with local sport, lending its name to the women's volleyball team Tartu Ülikool/Eeden and to the Eeden Estonian Youth League tennis competition. A major expansion costing 16 million euros was completed on 23 November 2018, adding 8,000 m² to the centre's total area. The centre is owned by AS Eedeni Keskus. Today it operates as a regional family shopping destination with a mix of fashion, footwear, home goods, grocery, pet supplies and cinema entertainment, and it runs seasonal promotions and loyalty offers for local shoppers.

• 2018

  A 16-million-euro expansion is completed on 23 November, adding 8,000 m² to the centre.

• 2013

  The main grocery anchor Konsum is replaced by a Maksimarket.

• 2006

  The company receives the title of Tartu's most child- and youth-friendly enterprise.

• 2004

  By the end of April, the centre had recorded 1.5 million visits, averaging about 9,800 visitors per day.

• 2003

  Eeden shopping centre opens in Tartu on 27 November, developed by Tartu Tarbijate Kooperatiiv with an investment of 120 million kroons.

Family-oriented regional shopping centre and one of the largest retail destinations in southern Estonia.

• Apollo Kino Eeden

• Maksimarket

• Jysk

• Weekend

• PetCity

1. 1Eeden - kaubanduskeskus kogu pereleeeden.ee
2. 2Eeden (kaubanduskeskus)et.wikipedia.org
3. 3Eedenwikidata.org