eGG Network

eGG Network was a Malaysian pay-television channel focused on esports and electronic-gaming entertainment. The service was formerly known as Every Good Game and launched on 7 June 2016. Its programming model centered on live and recorded coverage of major international tournaments, giving Malaysian viewers access to competitions in games including Dota 2, Counter-Strike: Global Offensive, League of Legends, FIFA, Hearthstone, Heroes of the Storm, Street Fighter V, Mobile Legends: Bang Bang and PUBG Mobile. The channel’s esports portfolio included tournament properties and events associated with major publishers, leagues and tournament organizers. Its listed programming included The International and other Dota 2 majors, the PGL Kraków Major and related Counter-Strike: Global Offensive regional qualifiers, League of Legends world and regional competitions, the FIFA Interactive World Cup, Hearthstone and Heroes of the Storm world championships, and a range of Mobile Legends and PUBG Mobile competitions. This positioned eGG Network as a specialist television outlet rather than a general entertainment channel. In addition to acquired or licensed tournament broadcasts, the channel carried locally produced programming. Examples included eGG Scramble, Generasi Gamerz, Jalur 14, Arena eSport, Dongibab, Dari Hati 2022 and the Merdeka-themed special Gemilang Bersama eGG. The channel also developed the 360 program and a stay-at-home edition, 360: Stay Home, reflecting its broader effort to package gaming culture and esports personalities for television audiences. The channel was established as a joint venture involving Rocketfuel Entertainment Sdn Bhd. Its first tournament broadcast was identified as the 2015 International Dota 2 Championships, although the channel itself launched in 2016. eGG Network ceased transmission on 23 January 2023. Following the shutdown, some local and international esports programming moved to Astro Arena and Astro Arena 2 in Bahasa Malaysia. As a result, eGG Network is now a defunct specialist broadcast brand whose principal historical role was helping bring organized esports and gaming competitions into Malaysia’s pay-TV ecosystem.

eGG Network originated as a specialist television brand for esports and gaming audiences in Malaysia. It was previously called Every Good Game and was launched on 7 June 2016 as a joint venture involving Rocketfuel Entertainment Sdn Bhd. The channel’s concept was to treat competitive gaming as a dedicated broadcast category, using a pay-TV schedule to combine live tournament coverage, repeats, studio programming and locally produced entertainment. The service’s tournament offering covered a broad range of games and competitive circuits. Dota 2 was one of its most prominent properties, with programming associated with The International, the Boston, Frankfurt, Shanghai, Manila and Kiev majors, the Dota 2 Asia Championships, ESL One Genting 2018 and other events. The channel also carried Counter-Strike: Global Offensive programming, including the PGL Kraków Major and its Asian, CIS, Americas and European minor competitions, as well as later PGL CS:GO Major coverage. Its schedule extended beyond PC esports. eGG Network broadcast FIFA Interactive World Cup content, League of Legends competitions such as the World Championship, League of Legends Champions Korea and the Garena Premier League, and events in Hearthstone, Heroes of the Storm and Street Fighter V. Mobile esports became another important part of the schedule through Mobile Legends: Bang Bang competitions, including the Southeast Asia Cup, M2 World Championship, MPL Malaysia/Singapore and Malaysia seasons, All-Stars and the M4 World Championship. PUBG Mobile coverage included the PUBG Mobile World League East, PUBG Mobile Global Championship, PMPL competitions and other regional events. The channel also invested in original productions intended to make gaming content more accessible to domestic audiences. Listed programs included 360, 360: Stay Home, eGG Scramble, Generasi Gamerz, Jalur 14, Arena eSport, Dari Hati 2022 and Dongibab. A Merdeka National Day special, Gemilang Bersama eGG, demonstrated the brand’s use of locally relevant programming alongside imported or internationally sourced tournaments. Although the channel was built around esports broadcasting, its operating life was limited. eGG Network ceased transmission on 23 January 2023. Some of its local and international esports content was moved to Astro Arena and Astro Arena 2, with the replacement programming presented in Bahasa Malaysia. The closure ended eGG Network’s run as a standalone esports television channel in Malaysia.

• 2023

  Broadcast service ends

  [1]eGG Networken.wikipedia.org

  eGG Network ceased transmission on 23 January 2023. Some programming was transferred to Astro Arena and Astro Arena 2 in Bahasa Malaysia.

• 2016

  eGG Network launches

  [1]eGG Networken.wikipedia.org

  The Malaysian pay-TV channel began transmission on 7 June 2016, having previously operated under the Every Good Game name.

• 2015

  First identified tournament broadcast

  [1]eGG Networken.wikipedia.org

  The channel’s first tournament broadcast was identified as the International Dota 2 Championships 2015, preceding eGG Network’s formal launch.

A specialist Malaysian pay-TV destination for live esports, international gaming tournaments and locally produced gaming entertainment.

• Television programming · 2016

  Esports tournament broadcasts

  The channel’s core offering was live and recorded coverage of organized gaming competitions. Its schedule included major international events and regional circuits across Dota 2, Counter-Strike: Global Offensive, League of Legends, FIFA, Hearthstone, Heroes of the Storm, Street Fighter V, Mobile Legends: Bang Bang and PUBG Mobile.

• Original television programming · 2016

  Original gaming productions

  eGG Network supplemented tournament rights with locally produced shows about gaming, esports and related personalities. The documented portfolio included 360, 360: Stay Home, eGG Scramble, Generasi Gamerz, Jalur 14, Arena eSport, Dari Hati 2022 and Dongibab, along with the Merdeka special Gemilang Bersama eGG.

• 2023

  End of standalone channel transmissionStrategy

  Background

  eGG Network operated as a dedicated esports pay-TV channel in Malaysia until its service ended in January 2023.

  Action taken

  The channel ceased transmission on 23 January 2023, while some local and international esports content moved to Astro Arena and Astro Arena 2 in Bahasa Malaysia.

  Aftermath

  The standalone eGG Network brand became defunct, and selected esports programming continued through other Astro sports channels.

  Source

1. 1eGG Networken.wikipedia.org
2. 2eGG Network official websiteegg.network