The Bee Family

The Bee Family, formerly known as the Eh Bee Family, is a Canadian family-based digital entertainment brand built around Andrés Burgos, Rossana Burgos, and their children Roberto and Gabriela Burgos. The family became widely known for short-form comedy sketches and parodies published under the Eh Bee name, first gaining a substantial audience on Vine and later extending its presence to YouTube, Instagram, Facebook, and other social platforms. The family began posting videos in January 2013. Their early Vine work used a deliberately playful family persona, with the members adopting the names Papa Bee, Mama Bee, Mr Bee, and Miss Bee or Gabriela Bee. The videos generally focused on comic situations, exaggerated family interactions, parody performances, and accessible entertainment designed for broad audiences. Vine's rapid growth helped turn the activity from a hobby into a professional media career, while the family's recognizable format allowed the brand to migrate to longer-form and more durable platforms after Vine declined. The Bee Family's business model has combined platform-based advertising and audience monetization with commercial partnerships. The family has appeared in sponsored campaigns for companies including Johnson & Johnson, Toyota, and Regal Cinemas. Its online reach has also attracted coverage from outlets such as the New York Daily News, BuzzFeed, Good Morning America, and Today.com. Reference material describes the family's channels as having more than 33 million combined subscribers and more than 6 billion total views, although these figures are platform- and date-dependent rather than a permanent corporate metric. The brand also developed an individual entertainment career for Gabriela Bee. She released original songs including "Sound in Color," "Something More," "Look at You Now," and "Maybe," and published widely viewed covers of songs such as the Beatles' "Ob-La-Di, Ob-La-Da" and Panic! at the Disco's "High Hopes," the latter performed with Walk off the Earth. Her work expanded the family's identity beyond comedy videos into music, performance, and screen acting. In 2022, Gabriela made her film debut in The Bad Seed Returns, and in 2023 she was credited on Prinz's single "Highs And Lows." On July 15, 2020, the family changed its public name from the Eh Bee Family to The Bee Family. The renaming preserved the central Bee identity while presenting the group as a family entertainment act rather than a name associated primarily with its Vine-era origins. The family has received industry recognition through a 2015 Streamy Award nomination and a 2016 Shorty Award nomination. Its continuing presence across social platforms, commercial media, music, and film illustrates the diversification of a creator brand from short-form internet comedy into a broader entertainment property.

The Bee Family is a Canadian family entertainment act created by Andrés Burgos, Rossana Burgos, and their children Roberto and Gabriela. The family originally operated under the name Eh Bee Family and used the stage identities Papa Bee, Mama Bee, Mr Bee, and Miss Bee or Gabriela Bee. Their public work is centered on family participation rather than a conventional studio or corporate production structure. The family entered social media in January 2013 by publishing short-form videos on Vine. Their content emphasized comedy sketches, parody, exaggerated domestic situations, and performances designed to be quickly understood and shared. The format suited Vine's brief-video model and helped the family build an audience large enough to make content creation a professional activity. As their popularity grew, they expanded across YouTube, Instagram, Facebook, and other social channels, preserving the same family-centered tone while adapting to different video lengths and platform conventions. Commercial partnerships became an important part of the brand's public activity. The family appeared in sponsored advertising associated with Johnson & Johnson, Toyota, and Regal Cinemas. These partnerships reflected the appeal of their approachable family presentation to mainstream advertisers. Their visibility also led to coverage in the New York Daily News, BuzzFeed, Good Morning America, Today.com, and other media outlets. The family was nominated for a Streamy Award in 2015 and a Shorty Award in 2016. The family's digital identity later broadened through Gabriela Bee. Beginning in 2018, she released original songs and built a parallel music profile through both original material and covers. Her cover of the Beatles' "Ob-La-Di, Ob-La-Da" presented her performing the vocals and portraying multiple musicians, while her cover of Panic! at the Disco's "High Hopes" involved Walk off the Earth. These videos connected the family brand to music audiences and demonstrated a move beyond sketch comedy. Gabriela subsequently released songs she wrote herself and received a credited appearance on Prinz's 2023 single "Highs And Lows." Gabriela also expanded into acting, making her film debut in the 2022 horror drama The Bad Seed Returns. This development gave the Bee identity a presence outside social platforms and reinforced the family's broader entertainment positioning. On July 15, 2020, the family changed its name from the Eh Bee Family to The Bee Family. The change retained the established Bee name while presenting the act in a more direct and durable form. The family's accumulated reach has been described as more than 33 million combined subscribers and over 6 billion total views across its social-media presence, though such figures change over time and depend on which accounts and platforms are counted. The Bee Family remains an active creator brand whose activities span comedy, sponsored content, music, and screen appearances.

• 2023

  Further music expansion

  [1]The Bee Familyen.wikipedia.org

  Gabriela Bee released "Look at You Now" and "Maybe" and appeared as a credited singer on Prinz's "Highs And Lows."

• 2022

  Gabriela Bee's film debut

  [1]The Bee Familyen.wikipedia.org

  Gabriela Bee appeared in The Bad Seed Returns.

• 2020

  Rebrand to The Bee Family

  [1]The Bee Familyen.wikipedia.org

  The public name changed from Eh Bee Family to The Bee Family.

• 2018

  Gabriela Bee begins releasing original music

  [1]The Bee Familyen.wikipedia.org

  Gabriela Bee released "Sound in Color" and later "Something More."

• 2016

  Shorty Award nomination

  [1]The Bee Familyen.wikipedia.org

  The family was nominated for a Shorty Award.

• 2015

  Streamy Award nomination

  [1]The Bee Familyen.wikipedia.org

  The family's social-media work received a Streamy Award nomination.

• 2013

  First Vine videos

  [1]The Bee Familyen.wikipedia.org

  The family began publishing short comedy and parody videos on Vine.

A family-friendly Canadian creator brand combining comedic social-video entertainment, family participation, advertiser partnerships, and music-oriented content.

• Digital entertainment · 2013

  Family comedy and parody videos

  The core offering of The Bee Family is a recurring stream of humorous family sketches, parody performances, and situational videos. The content uses the four family members as recognizable on-camera characters and is distributed through social platforms including YouTube and historically Vine, as well as Instagram and Facebook. The format is designed for broad, family-oriented audiences and can support both short clips and longer compilations or episodes.

• Music · 2018

  Gabriela Bee music

  Gabriela Bee's music work extends the family's creator identity into original songs and cover performances. Documented releases include "Sound in Color," "Something More," "Look at You Now," and "Maybe." Her online covers, including versions of "Ob-La-Di, Ob-La-Da" and "High Hopes," also became prominent parts of her public profile.

• Branded content

  Sponsored entertainment campaigns

  The family has created or appeared in sponsored advertising for mainstream brands including Johnson & Johnson, Toyota, and Regal Cinemas. These collaborations use the family's established comedic style and approachable family presentation to integrate commercial messages into social entertainment.

• Johnson & Johnson sponsored content

  International digital markets

  The Bee Family appeared in sponsored advertising associated with Johnson & Johnson, using its family-oriented creator format for branded entertainment.

  Outcome. The available reference confirms the partnership but does not provide campaign performance data or detailed execution information.

  Source
• Toyota sponsored content

  International digital markets

  Toyota was among the companies for which the family appeared in sponsored advertising.

  Outcome. The available reference does not specify the campaign date, media spend, or results.

  Source
• Regal Cinemas sponsored content

  United States · Canada

  The family participated in sponsored advertising connected with Regal Cinemas.

  Outcome. No verified performance results or detailed campaign chronology is provided in the reference material.

  Source

• 2020

  Rebrand from Eh Bee Family to The Bee FamilyStrategy

  Background

  The family had built its public identity under the Eh Bee Family name through Vine and later social platforms.

  Action taken

  On July 15, 2020, the family changed its public name to The Bee Family.

  Aftermath

  The rebrand retained the established Bee identity while aligning the name more directly with the family's broader entertainment activities.

  Source

1. 1The Bee Familyen.wikipedia.org
2. 2Official Eh Bee Family websiteehbeefamily.com