ehrana

ehrana (also styled ehrana.si) is a Slovenian online food-ordering and delivery platform that connects users with local restaurants. Founded in 2011 by Borut Markelj, Žiga Lesjak and Jernej Janežič of the company Trilogic d.o.o., it grew into the largest and leading online food-ordering platform in Slovenia, aggregating more than 400 restaurants and over 200,000 registered users. The service allowed customers to browse menus, place orders and pay either online or directly to the delivery courier, and it operated both a web portal and a mobile application. Its mobile app was rated 4.9, described as the best-rated Slovenian app. The platform operated two complementary business segments. The first was an order-brokerage service that gave restaurants an additional sales channel and an advanced order-acceptance system. The second was a full logistics solution for delivery, supported by an in-house logistics system called Alpaca Fleet, whose algorithm automatically dispatched couriers and predicted incoming orders, helping keep delivery times under 30 minutes in 90% of cases for the ehrana live service. Launched in 2017, ehrana live enabled online ordering from restaurants in Ljubljana that had not previously offered delivery, and it supported online payments and live map tracking. It used a fleet of couriers on regular and electric bicycles, and in 2018 became the first service in Slovenia to deliver from McDonald's fast-food restaurants; Subway Slovenia joined in 2019. In September 2019 ehrana live expanded to Maribor. In September 2021 the platform was acquired by Glovoapp23, S.L., the Barcelona-based operator of the Glovo delivery platform, and the ehrana brand ceased to exist as users were redirected to Glovo. After Glovo announced in May 2024 that it would cease operations in Slovenia, Matic Šubic, Glovo's head of commercial and a former ehrana employee, bought the ehrana trademark. A newly founded company, EHRANA d.o.o., owned by Šubic, became the owner of the brand, which officially returned to the Slovenian market in June 2024. The relaunched ehrana.si again offers food delivery to homes across Slovenia, with popular locations including Ljubljana, Maribor, Kranj, Celje, Domžale and Koper.

ehrana.si was founded in 2011 by Borut Markelj, Žiga Lesjak and Jernej Janežič of the company Trilogic d.o.o. It grew to become the largest and leading online food-ordering platform in Slovenia, aggregating more than 400 restaurants and over 200,000 registered users. Restaurants received orders totaling more than 10,000 meals per day through the platform. The business had two complementary segments: order brokerage, giving restaurants an additional sales channel and an advanced order-acceptance system, and a full logistics solution for delivery. For managing couriers and orders, ehrana.si developed an in-house logistics solution called Alpaca Fleet, whose algorithm automatically and optimally dispatched couriers and predicted further orders, contributing to low delivery times. In 2017 the company Trilogic received an investment from the Slovenian Enterprise Fund P2 and expanded the ehrana.si platform's operations from brokerage into the delivery segment. That same year the ehrana live service was launched, enabling users to order online from restaurants in Ljubljana that had not previously offered delivery. It supported online payments and live order tracking on a map, and used a fleet of couriers on regular and electric bicycles. In 2018 ehrana live became the first service in Slovenia to begin delivery from McDonald's fast-food restaurants, and in 2019 Subway Slovenia also gained ehrana live delivery. In September 2019 ehrana live expanded to Maribor, where ehrana.si had for years enabled online ordering at local restaurants. The ehrana mobile app was rated 4.9, described as the best-rated Slovenian app. On 14 September 2021, Trilogic came under the ownership of Glovoapp23, S.L., based in Barcelona, which operates the Glovo delivery platform. With the completion of that deal, the ehrana platform ceased to exist entirely, and users of the ehrana website were redirected to Glovo's website. In May 2024 Glovo announced it would cease operations in Slovenia. Following calls from restaurateurs, Matic Šubic, head of commercial at Glovo and a former ehrana employee, decided to buy the ehrana trademark from Glovo, then the owner of the former popular brand. The newly founded company EHRANA d.o.o., owned by Matic Šubic, thus became the owner of the ehrana brand, which officially returned to the Slovenian market in June 2024. The relaunched platform again offers food delivery to homes across Slovenia, with popular locations including Ljubljana, Maribor, Kranj, Celje, Domžale and Koper.

• ehrana.si founded by Borut Markelj, Žiga Lesjak and Jernej Janežič of Trilogic d.o.o.

• Trilogic receives investment from Slovenian Enterprise Fund P2; ehrana live delivery service launched.

• ehrana live becomes the first service in Slovenia to deliver from McDonald's.

• Subway Slovenia gains ehrana live delivery; ehrana live expands to Maribor in September.

• Glovoapp23, S.L. completes acquisition of Trilogic; ehrana platform ceases to exist.

• Glovo announces cessation of operations in Slovenia.

• ehrana brand officially returns to the Slovenian market under EHRANA d.o.o., owned by Matic Šubic.

Slovenia's largest and leading online food-ordering and delivery platform, offering convenient, fast and transparent ordering from local restaurants.

• ehrana.si web portal

  Online portal for ordering food delivery from local restaurants.

• ehrana mobile app

  iOS and Android app for food ordering, rated 4.9.

• ehrana live

  Delivery service launched in 2017, using couriers on regular and electric bicycles, with online payment and live map tracking.

• Alpaca Fleet

  In-house logistics system with an algorithm that automatically dispatches couriers and predicts orders.

1. 1ehrana - Dostava Hrane na domehrana.si
2. 2Ehrana.sisl.wikipedia.org
3. 3ehranawikidata.org