Einhell

Einhell is a German power-tool and garden-equipment brand operated by Einhell Germany AG, headquartered in Landau an der Isar in Bavaria. The company traces its origins to 2 June 1964, when Josef Thannhuber founded Hans Einhell GmbH. The name came from Hans Einhell, Thannhuber's uncle. Einhell developed from a German electrical-equipment business into an international supplier of tools and outdoor equipment for do-it-yourself users, home improvement consumers, and selected professional applications. Its portfolio covers corded and cordless power tools, workshop equipment, construction tools, and electrically powered garden machinery. Typical products include drills and impact drills, saws, grinders, sanders, lawn mowers, grass trimmers, hedge trimmers, chainsaws, and related accessories. The company supplies complete products through retail and distribution channels; replacement parts and spares are generally handled through Einhell's service and distribution infrastructure. Einhell began expanding internationally during the late 1960s, including the establishment of a factory in Spain. The company subsequently built a wider international sales and operating network. Its Australian presence was strengthened through the acquisition of Ozito, a company supplying tools to the Bunnings retail network. Ozito's ranges include construction tools sold under the Full Boar brand and lower-priced power tools sold under the XU1 name. Einhell also distributed Ozito products in the United Kingdom through Homebase and later through Bunnings during the period in which Bunnings operated in the UK. The company became publicly traded in 1987 and is associated with the Frankfurt Stock Exchange and Xetra trading. Andreas Kroiss has served as chief executive since January 2003, according to the cited company history. A 2016 reference described the group as employing approximately 1,400 people and recording turnover of €486 million; those figures apply specifically to 2016 and should not be treated as current performance data. Einhell's market positioning emphasizes accessible, user-friendly equipment rather than a narrowly professional-only tool proposition. Its cordless products and garden machines are marketed as part of an integrated tool ecosystem, while the broader range spans entry-level, mid-market, and more capable consumer and trade-oriented equipment. The brand's international structure combines German headquarters functions with regional subsidiaries, manufacturing or sourcing operations, and retail partnerships. Current product availability, corporate organization, financial performance, and executive composition should be checked against the latest company reporting because the cited reference material is not current. Einhell Germany AG is a German manufacturer and branded supplier of power tools, garden equipment, workshop equipment, and related accessories. The company is headquartered in Landau an der Isar in Bavaria and sells products under the Einhell brand through retail, e-commerce, specialist distribution, and local subsidiaries and partners. Its product range serves do-it-yourself users, home gardeners, tradespeople, and small professional operators rather than focusing exclusively on heavy industrial equipment. The business traces its origins to 1964, when Josef Thannhuber took over the electrical engineering company Hans Einhell GmbH in Landau an der Isar. The Einhell name subsequently developed from a German electrical-equipment business into an international consumer-products brand. The company expanded its range from conventional electrical equipment and corded tools into a broad portfolio covering drilling, sawing, grinding, fastening, woodworking, metalworking, cleaning, lawn care, landscaping, and workshop storage. International sourcing and sales expansion became important elements of its operating model, while product development, brand management, quality control, and distribution remained coordinated through the German group. A major strategic turning point was the development of the Power X-Change battery platform. Introduced as a shared battery ecosystem, Power X-Change allows one rechargeable battery family to operate a large and expanding collection of Einhell tools and garden machines. The platform supports the company's effort to shift customers from individual corded or battery products toward a broader system of compatible products. It also positions Einhell in a market shaped by cordless convenience, lithium-ion technology, repairability, and the replacement of petrol-powered garden equipment with battery alternatives. Einhell's portfolio includes consumer power tools such as drills, impact drivers, saws, grinders, sanders, planers, routers, and multifunction tools. Its garden range includes lawn mowers, robotic mowers, grass trimmers, hedge trimmers, chainsaws, leaf blowers, water pumps, and other landscaping equipment. The company also sells workshop and cleaning products, including compressors, pressure washers, wet-and-dry vacuums, generators, lighting, and accessories. Product availability and naming can vary between countries and sales channels. The company is publicly listed in Germany under the ticker EIN3. Its shares are associated with the German small- and mid-cap market, while the Thannhuber family has remained closely connected with the company and its ownership structure. Einhell reports its business through an international group structure that includes sales companies and other operating entities. The brand competes with major tool and equipment companies including Bosch, Stanley Black & Decker, Makita, Ryobi, Kärcher, Husqvarna, and other regional private-label and specialist suppliers. Its market proposition combines broad assortment, accessible pricing, cordless platform expansion, and a recognizable European retail brand. Einhell is not a bank or financial-services company. The supplied industry classification of financials/regional-banks conflicts with the identified company and has therefore been corrected to the tools and equipment sector.

Einhell's corporate history begins on 2 June 1964, when Josef Thannhuber established Hans Einhell GmbH in Germany. The company's name referenced Hans Einhell, Thannhuber's uncle. From its original German base, the business developed around electrical equipment and later concentrated on tools and garden machinery for household, do-it-yourself, and trade users. The company pursued international expansion relatively early. During the late 1960s it opened a factory in Spain, giving the group an operating foothold outside Germany. Over subsequent decades Einhell expanded its sales and distribution reach across Europe and other markets. Its international model combined the German headquarters in Landau an der Isar with regional operations, retail relationships, and local distribution structures. A major corporate milestone came in 1987, when Einhell floated on the stock market. The listing gave the company access to public capital markets and established it as a publicly traded German industrial and consumer-goods business. The shares have been associated with Frankfurt Stock Exchange trading and the Xetra electronic market. Einhell's product scope broadened from conventional electrical tools to a large portfolio of corded and cordless workshop, construction, and garden products. Its range includes drills, saws, grinders, sanders, lawn mowers, trimmers, hedge cutters, chainsaws, and accessories. The company also operates a service model in which it supplies complete products while replacement components are ordered through Einhell Germany and its related service channels. The acquisition of Ozito in 2013 was an important international expansion step. Ozito supplied tools to Bunnings stores across Australia and contributed additional brands and product channels. Ozito's construction tools were sold under Full Boar, while lower-priced power tools used the XU1 brand. Einhell also distributed Ozito products in the United Kingdom through Homebase and, after Bunnings entered that market, through Bunnings from 2016 to 2018. By 2016, the cited reference described Einhell as having approximately 1,400 employees and turnover of €486 million. These figures provide historical scale but are not a current financial statement. Andreas Kroiss has been identified as chief executive from January 2003 onward in the available reference. The contemporary Einhell proposition is built around a broad range of accessible power tools and garden equipment, including cordless products designed to share batteries across compatible devices. Exact current ownership, management, employee numbers, revenues, and geographic structure require verification from the latest annual report and company disclosures. Einhell Germany AG originated in Landau an der Isar, Bavaria, where Josef Thannhuber took over the electrical engineering business Hans Einhell GmbH in 1964. The company initially operated in electrical and technical equipment before developing a wider tools and equipment portfolio. The Einhell name became the central consumer-facing identity as the business expanded its range and distribution. During its growth, Einhell moved beyond a primarily German operating base and established an international network of subsidiaries, sales organizations, and commercial partners. The group used the Einhell brand for products aimed at do-it-yourself users, home and garden consumers, workshops, and selected professional customers. Its portfolio broadened from traditional electrical products and corded tools into drilling, cutting, grinding, fastening, woodworking, metalworking, cleaning, pumping, and garden equipment. The company's product strategy later placed increasing emphasis on cordless tools and battery compatibility. Power X-Change was developed as a common battery platform intended to support many tools and garden machines with the same battery family. This approach changed the customer proposition from purchasing isolated products to building a compatible system. It also allowed Einhell to participate in the long-term transition from corded and petrol-powered equipment toward lithium-ion cordless equipment. Einhell Germany AG became a listed German stock corporation and operates as the central company of an international group. The company remains associated with the Thannhuber family while serving a broad retail and e-commerce market. Its products are sold through do-it-yourself chains, specialist retailers, online channels, and country-specific distribution networks. The business competes in fragmented markets in which global tool manufacturers, garden-equipment specialists, retailers' private labels, and regional brands all play important roles. In the 2020s, Einhell's public corporate identity continued to emphasize cordless technology, Power X-Change, garden equipment, and international brand development. Its range includes both individual tools and larger system categories such as batteries, chargers, robotic lawn mowers, lawn-care equipment, workshop machines, and cleaning products. The company is therefore best classified as a tools and equipment manufacturer and branded consumer-products group, not as a financial-services institution. By 2016, the cited reference described Einhell as having approximately 1,400 employees and turnover of €486 million. These figures provide historical scale but are not a current financial statement. Andreas Kroiss has been identified as chief executive from January 2003 onward in the available reference. The company remains associated with the Thannhuber family while serving a broad retail and e-commerce market through do-it-yourself chains, specialist retailers, online channels, and country-specific distribution networks, competing in fragmented markets in which global tool manufacturers, garden-equipment specialists, retailers' private labels, and regional brands all play important roles. In the 2020s, Einhell's public corporate identity continued to emphasize cordless technology, Power X-Change, garden equipment, and international brand development. Exact current ownership, management, employee numbers, revenues, and geographic structure require verification from the latest annual report and company disclosures.

• 2015

  Power X-Change battery platform introduced

  [4]Power X-Change battery systemeinhell.com

  Einhell introduced the Power X-Change system to make batteries and chargers usable across a growing family of cordless tools and garden equipment.

• 2013

  Ozito acquisition

  [1]Einhellen.wikipedia.org

  Einhell acquired Australian tool supplier Ozito, which supplied products to Bunnings and operated the Full Boar and XU1 brands.

• 2008

  Adoption of the Einhell Germany AG corporate name

  [3]Einhell company informationeinhell.com

  The listed operating company adopted the name Einhell Germany AG, aligning the legal identity more closely with its principal international brand.

• 2003

  Andreas Kroiss becomes chief executive

  [1]Einhellen.wikipedia.org

  Andreas Kroiss began his tenure as chief executive according to the cited company history.

• 1990

  Expansion of the international group structure

  [3]Einhell company informationeinhell.com

  Einhell's corporate development increasingly involved international sales and subsidiary operations, supporting the transition from a German electrical-equipment business into an international tools brand.

• 1987

  Stock-market flotation

  [1]Einhellen.wikipedia.org

  Einhell became publicly traded, later being associated with Frankfurt Stock Exchange and Xetra trading.

• 1964

  Hans Einhell GmbH is founded

  [1]Einhellen.wikipedia.org

  Josef Thannhuber founded Hans Einhell GmbH on 2 June 1964 in Germany, taking over the electrical engineering business in Landau an der Isar. The company was named after his uncle, Hans Einhell.

• 1964

  Josef Thannhuber takes over Hans Einhell GmbH

  [3]Einhell company informationeinhell.com

  The business in Landau an der Isar that became the Einhell group was taken over by Josef Thannhuber, establishing the foundation of the modern company.

• 1960

  International manufacturing begins in Spain

  [1]Einhellen.wikipedia.org

  During the late 1960s, Einhell opened a factory in Spain as part of its early international expansion.

Accessible, user-oriented power tools and garden equipment spanning do-it-yourself, household, and selected professional applications, with emphasis on cordless compatibility, broad product coverage, and value.

• Cordless tool and garden-equipment platform · 2015

  Power X-Change

  Einhell's cordless platform is designed to support multiple compatible power tools and garden machines using a shared battery system. It represents the brand's move toward an integrated cordless ecosystem rather than isolated battery products. The platform spans workshop, construction, and outdoor applications, allowing users to extend a set of tools without adopting a separate battery system for every product. Power X-Change is Einhell's shared battery ecosystem for cordless tools and garden equipment. Compatible batteries and chargers can be used across a broad range of products, including drills, saws, grinders, lawn mowers, trimmers, hedge cutters, blowers, pumps, and other machines. The platform is central to Einhell's strategy because it encourages repeat purchases within one technical system and gives users a common battery solution for workshop and outdoor applications. Einhell's cordless platform is designed to support multiple compatible power tools and garden machines using a shared battery system. Introduced in 2015, it represents the brand's move toward an integrated cordless ecosystem rather than isolated battery products. Compatible batteries and chargers can be used across a broad range of products, including drills, saws, grinders, lawn mowers, trimmers, hedge cutters, blowers, pumps, and other machines. The platform spans workshop, construction, and outdoor applications, allowing users to extend a set of tools without adopting a separate battery system for every product, and it is central to Einhell's strategy because it encourages repeat purchases within one technical system.

• Power tools

  Cordless drills and impact drills

  Einhell's drill portfolio includes cordless drill drivers and impact-drill models for household repair, assembly, renovation, and general workshop work. The cited reference materials identify the TE-CD 18/50 Li-i range as an example. Specifications and exact model availability vary by market and product generation.

• Workshop and construction tools

  Saws, grinders, and sanders

  The brand offers cutting, shaping, and surface-finishing equipment including saws, angle grinders, and sanders. These products serve do-it-yourself renovation and workshop activities, with both corded and cordless configurations represented across the broader Einhell range.

• Garden equipment

  Cordless and electric lawn mowers

  Einhell's lawn-mower range includes electrically powered and cordless machines for domestic lawn maintenance. The GE-CM range is identified in the supplied material as an example of the brand's cordless mower offering. Product formats and battery specifications differ between markets.

• Garden equipment

  Garden cutting equipment

  The garden portfolio includes grass trimmers, brush cutters, hedge trimmers, and chainsaws. These products extend the cordless and electric-tool proposition into routine outdoor maintenance and are sold for household and garden use.

• Regional tool brands

  Ozito tools

  Ozito is an Australian tool business acquired by Einhell in 2013. Its portfolio includes construction tools sold under Full Boar and lower-priced power tools sold under XU1. Ozito's retail role has been particularly associated with Bunnings in Australia and, for a limited period, the United Kingdom.

• Power tools

  Cordless power tools

  Einhell's cordless power-tool range covers drilling, driving, impact fastening, sawing, grinding, sanding, routing, planing, polishing, and multifunction applications. Products are sold in multiple performance tiers and are frequently offered either as complete kits or as bare tools for existing Power X-Change users. The range is aimed primarily at do-it-yourself customers and workshops, with selected products positioned for more demanding use.

• Garden equipment

  Cordless garden equipment

  The cordless garden portfolio includes lawn mowers, robotic lawn mowers, grass trimmers, brush cutters, hedge trimmers, chainsaws, pole pruners, leaf blowers, scarifiers, and related outdoor machines. Many products use Power X-Change batteries, allowing customers to share batteries across household workshop and garden equipment. This range supports Einhell's move into battery-powered alternatives to corded and petrol-driven garden machines.

• Workshop and household equipment

  Workshop and cleaning equipment

  Einhell also sells compressors, pressure washers, wet-and-dry vacuum cleaners, pumps, generators, lighting, tool storage, and workshop accessories. These products extend the brand beyond handheld tools and allow it to address broader home-maintenance, garage, renovation, and outdoor-cleaning needs.

• 2015

  Launch of the Power X-Change cordless systemProduct launch

  Background

  The cordless-tools market was increasingly organized around battery platforms rather than isolated products. Einhell sought to create a compatible system spanning workshop tools and garden equipment.

  Action taken

  Einhell introduced Power X-Change, allowing a common battery family to operate a growing portfolio of cordless machines.

  Aftermath

  The battery platform became a central part of Einhell's product architecture and brand positioning.

  Source

• 2013

  Acquire Ozito to expand in AustraliaM&A

  Background

  Ozito supplied tools through Bunnings stores in Australia and operated the Full Boar and XU1 ranges, giving Einhell access to an established regional retail and brand platform.

  Action taken

  Einhell took over Ozito and incorporated its brands and retail relationships into the group's international business.

  Aftermath

  Ozito remained connected with Bunnings distribution in Australia. Einhell also distributed Ozito products through Homebase and later Bunnings in the United Kingdom from 2016 to 2018.

  Source

• 2021.08.17

  Reported2021.08.17

  Einhell raises FY revenue outlook[7]Einhell上调全年营收展望finanznachrichten.de

  Einhell raised its FY revenue outlook to EUR 830–850 million.

Read more

1. 1Einhellen.wikipedia.org
2. 2Einhell Worldwideeinhell.com
3. 3Einhell company informationeinhell.com
4. 4Power X-Change battery systemeinhell.com
5. 5Einhell investor relationseinhell.com
6. 6https://www.einhell.com/einhell.com
7. 7Einhell上调全年营收展望finanznachrichten.de
8. 8Einhell Raises FY Revenue Guidance to EUR 880 Million from EUR 830-850 Million Previouslyfinanznachrichten.de