Eisenhower Crossing
Retailer / private label
UnclaimedEisenhower Crossing is a power center in Macon, Georgia, whose tenant mix has changed substantially since its 2001 opening.
Last updated August 31, 2026
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Overview
Eisenhower Crossing is a power center, or large-format open-air retail complex, in Macon, Georgia. It is not a consumer-goods brand in the conventional sense; its identity is built around a retail property and the collection of national, regional, and local tenants operating there. The center opened in 2001, initially gaining scale through a large group of big-box and specialty retailers. Marshalls was the first anchor to open, in July 2001, followed later that year by Target, Bed Bath & Beyond, Goody's, Famous Footwear, Old Navy, Dick's Sporting Goods, Staples, LifeWay, Party City, Michaels, and Best Buy. Kroger and Ross joined in early 2002. Smaller tenants included Fashion Bug, Bath & Body Works, GNC, Payless ShoeSource, and other stores, some of which duplicated retailers already serving customers at Macon Mall. The property expanded in the middle of the decade. Home Depot opened in 2005 after relocating from Westgate Mall, and a section known as Eisenhower II was added in 2006. The expansion brought PetSmart and hhgregg, while Shoe Carnival replaced the vacant Famous Footwear location. The center consequently offered a broad, convenience-oriented assortment spanning groceries, home improvement, electronics, apparel, footwear, office supplies, home furnishings, crafts, fitness, pets, and seasonal merchandise. The complex then experienced tenant losses associated with retailer bankruptcies, store closures, relocations, and competition from other retail areas. Goody's closed in 2009 after its parent company entered bankruptcy, and Ashley HomeStore replaced the vacant space in 2010. Dick's Sporting Goods left in 2014. By June 2015, roughly 30 percent of the Eisenhower corridor's retail space was reported to be vacant, indicating pressure across the surrounding commercial district rather than a short-term vacancy at a single store. A more visible period of decline began with Target's announcement in late 2017 that it would close its Eisenhower Crossing store. The location shut in February 2018. Plans for Aspire Fitness to occupy the former hhgregg space did not result in an opening. A competing or complementary development, North Macon Plaza, was announced in late 2018 and was expected to include several retailers already present at Eisenhower Crossing. Marshalls moved to the new center in September 2019, and Michaels opened a North Macon location in early 2020, leading to the closure of their Eisenhower Crossing stores. LifeWay closed at Eisenhower Crossing in 2019 after not opening at North Macon Plaza. PetSmart also announced its departure, while Old Navy initially remained before later closing. The center continued to lose and replace tenants during the early 2020s. Legends Fitness opened in the former hhgregg space in October 2020. Bed Bath & Beyond closed in December 2020, and Ashley HomeStore relocated near The Shoppes at River Crossing in late 2021. The former Target building was demolished in September 2023. Seasonal Spirit Halloween operations used vacant space during this period, illustrating the property's shift toward temporary and flexible occupancy. Eisenhower Crossing has nevertheless continued operating through a reduced and changing tenant base. Dick's Sporting Goods returned in December 2023 with a warehouse-sale format, but that store closed in May 2025. Hair Depot opened in the former PetSmart space in 2024, while Shoe Carnival closed in June 2024. Party City was announced for closure in December 2024 and closed in 2025. In 2025, MAC.BID's YinzBinz opened in the former Marshalls space, and Spirit Halloween returned in the former Old Navy location. Hibbett was reported as opening at the center in 2026. The current center is anchored or occupied by businesses including Kroger, Staples, Ross, Best Buy, Home Depot, Hair Depot, Legends Fitness, and YinzBinz, although the tenant roster remains subject to change.
History
Eisenhower Crossing opened in Macon, Georgia, in 2001 as a large power center designed around big-box and specialty retail. Marshalls was the first anchor, opening in July. During the remainder of the year, the property added Target, Bed Bath & Beyond, Goody's, Famous Footwear, Old Navy, Dick's Sporting Goods, Staples, LifeWay, Party City, Michaels, and Best Buy. Kroger and Ross followed in early 2002. The initial tenant mix gave the center a broad retail proposition, with grocery, apparel, electronics, home goods, office supplies, crafts, party merchandise, and sporting goods. Smaller stores included Fashion Bug, Bath & Body Works, GNC, and Payless ShoeSource, among others. Expansion continued with Home Depot in 2005. The store relocated from Westgate Mall, strengthening Eisenhower Crossing's home-improvement offer. In 2006, the Eisenhower II section added PetSmart and hhgregg. Shoe Carnival also replaced the vacant Famous Footwear space. These additions reinforced the property's role as a destination for large-format and value-oriented shopping in the Eisenhower corridor. Tenant contraction became increasingly apparent after the late 2000s. Goody's closed in 2009 after its company went bankrupt, and Ashley HomeStore filled the space in 2010. Dick's Sporting Goods departed in 2014. By June 2015, approximately 30 percent of the retail space in the Eisenhower corridor was reported to be vacant. The center's difficulties reflected retailer failures, overlapping trade areas, changing shopping patterns, and competition from other Macon developments. Target's planned departure marked a major turning point. The retailer announced the closure of its Eisenhower Crossing store in late 2017, and the store closed in February 2018. The former hhgregg space was considered for an Aspire Fitness location in late 2018, but the gym did not open. North Macon Plaza was announced around the same time, with plans to attract several Eisenhower Crossing tenants. Marshalls moved to the new center in September 2019, while LifeWay closed at Eisenhower Crossing after not opening at the new development. PetSmart also announced its closure. Michaels opened at North Macon in early 2020, causing its Eisenhower Crossing store to close; Old Navy initially remained but later departed. The property adapted through new uses and further departures. Legends Fitness opened in the former hhgregg space in October 2020. Bed Bath & Beyond closed in December 2020, and Ashley HomeStore relocated near The Shoppes at River Crossing in late 2021. The former Target building was demolished in September 2023. Temporary Spirit Halloween stores occupied vacant areas during the seasonal period, providing short-term activation without restoring the former anchor-based tenant density. Later changes show a continuing process of reuse rather than a return to the center's original composition. Dick's Sporting Goods returned in December 2023 in a warehouse-sale format but closed in May 2025. Hair Depot opened in the former PetSmart space in 2024, and Shoe Carnival closed in June of that year. Party City's closure was announced in December 2024 and completed in 2025. MAC.BID's YinzBinz opened in the former Marshalls space in 2025, with Spirit Halloween again using the former Old Navy location. Hibbett was reported as opening at the center in 2026. Current or recently identified occupants include Kroger, Staples, Ross, Best Buy, Home Depot, Hair Depot, Legends Fitness, and YinzBinz. The property's history is therefore one of initial big-box expansion, prolonged tenant turnover, and gradual adaptation to a smaller and more varied retail base.
- 2025
YinzBinz opens
[1]MAC.BID's YinzBinz opens in the former Marshalls space, while the center continues using vacant space for seasonal Spirit Halloween operations.
- 2023
Former Target building is demolished
[1]The former Target structure is demolished in September; Dick's also returns in a warehouse-sale format in December.
- 2020
Legends Fitness opens
[1]Legends Fitness occupies the former hhgregg space in October.
- 2019
Marshalls relocates and LifeWay closes
[1]Marshalls opens at North Macon Plaza in September; LifeWay closes at Eisenhower Crossing after not opening in the new center.
- 2018
Target closes and North Macon Plaza is planned
[1]Target's Eisenhower Crossing store closes in February, while a competing or complementary North Macon development is announced later in the year.
- 2015
Vacancy reaches approximately 30 percent in the corridor
[1]As of June, about 30 percent of the Eisenhower corridor's retail space is reported vacant.
- 2009
Goody's closes
[1]Goody's leaves following its company's bankruptcy.
- 2006
Eisenhower II expands the property
[1]The expansion adds PetSmart and hhgregg, while Shoe Carnival replaces Famous Footwear.
- 2005
Home Depot relocates from Westgate Mall
[1]Home Depot joins Eisenhower Crossing after moving from Westgate Mall.
- 2002
Kroger and Ross open
[1]Kroger and Ross become early major additions to the center's tenant base.
Products and positioning
A large-format neighborhood and regional shopping destination centered on value-oriented, convenience, grocery, home-improvement, apparel, electronics, and service tenants. Its positioning has evolved from a broad big-box power center to a more fragmented retail property with replacement, temporary, discount, and fitness uses.
Grocery retail · 2002
Kroger
Kroger is one of the center's early major tenants, opening in early 2002. Its grocery format contributes recurring, everyday shopping traffic and complements the center's discretionary retail and service businesses.
Home improvement · 2005
Home Depot
Home Depot joined Eisenhower Crossing in 2005 after relocating from Westgate Mall. The large-format home-improvement store is among the property's principal destination retailers and broadens the center beyond apparel, electronics, and general merchandise.
Discount apparel and home merchandise · 2002
Ross
Ross opened in early 2002 and represents the center's value-oriented apparel and home-merchandise offer. Its discount format fits Eisenhower Crossing's original power-center model and remains part of the recently identified tenant base.
Consumer electronics · 2001
Best Buy
Best Buy was among the retailers that opened during Eisenhower Crossing's first year. Its electronics format helped establish the property as a destination for large-format shopping rather than solely a collection of small convenience stores.
Office supplies · 2001
Staples
Staples was part of the original 2001 tenant lineup. The office-supply retailer added business, school, and household office merchandise to the center's initial assortment and is identified among the current or recently noted occupants.
Fitness services · 2020
Legends Fitness
Legends Fitness opened in October 2020 in the former hhgregg space. Its arrival illustrates the property's adaptation from a purely merchandise-led tenant mix toward service and experiential uses.
Beauty supply · 2024
Hair Depot
Hair Depot opened in 2024 in the former PetSmart space. The beauty-supply store represents a later-generation replacement tenant occupying a space vacated during the center's long period of roster changes.
Discount and liquidation retail · 2025
YinzBinz
MAC.BID's YinzBinz opened in 2025 in the former Marshalls space. Its discount-oriented format reflects the center's more recent emphasis on flexible, value-focused reuse of large vacant retail areas.
Brand decisions
2023
Former Target building is removedOtherBackground
The Target building had been vacant since Target closed its Eisenhower Crossing store in February 2018.
Action taken
The former Target structure was demolished in September 2023.
Aftermath
The demolition removed a major former anchor building and left the center to rely on its remaining tenants and subsequent space-reuse initiatives.
2018
Retailers pursue a new North Macon locationStrategyBackground
North Macon Plaza was announced as a new shopping center expected to include several Eisenhower Crossing retailers, during a period of vacancy and weakening occupancy at the older property.
Action taken
Plans identified Old Navy, Michaels, Marshalls, and LifeWay as prospective or associated retailers, with subsequent moves and closures affecting Eisenhower Crossing.
Aftermath
Marshalls relocated in 2019, Michaels opened a North Macon store in 2020, and LifeWay ultimately closed at Eisenhower Crossing without opening at the new center.
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