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French cycling equipment brand founded in 2001, specializing in head-to-toe cycling kit.

Last updated September 16, 2026

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Overview

Ekoï is a French brand of cycling equipment founded in 2001 by Jean-Christophe Ratel. It was born in Roubaix and in 2008 created its first website, ekoi.fr, and established itself on the Mediterranean coast at Fréjus. The brand describes itself as a head-to-toe cycling kit specialist, offering products such as helmets, eyewear, shoes, jerseys, bib shorts, tights, pedals, and bike care products.

History

Ekoï was founded in 2001 by Jean-Christophe Ratel. The brand was born in Roubaix, the city known as the finishing site of Paris-Roubaix. In 2008, Ekoï created its first website, ekoi.fr, and established itself on the Mediterranean coast at Fréjus, at the foot of the Esterel and on the Corniche d'Or. In 2009, Ekoï equipped the Agritubel team with helmets, and Brice Feillu won the seventh stage of the Tour de France wearing an Ekoï helmet, the brand's first Tour de France victory. In 2011, Ekoï signed a partnership agreement with Philippe Gilbert for recovery-optimising compression garments.

Products and positioning

Head-to-toe cycling kit specialist

  • PW8 pedal/shoe concept

    A revolutionary pedal/shoe concept designed to deliver enhanced performance.

  • PERF road shoes

    Road cycling shoes, including the PERF Insert Carbone Road shoes.

  • PERF helmets

    Cycling helmets, including the Aero16 ltd elegance perf white helmet.

  • PERF bib shorts

    Cycling bib shorts, including the PERF 6H Embosed Gel ultimate cross bib shorts.

  • Bike care products

    Cleaners, lubricants and degreasers for maintaining drivetrain, frame and cycling kit.

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