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An Argentine newspaper and regional media group based in Salta Province.

Last updated August 24, 2026

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Overview

El Tribuno is an Argentine newspaper and regional media group headquartered in Salta Province. It was launched on August 21, 1949, by Jaime Durán and Ricardo Durán, using installations that had previously belonged to La Provincia, a leading Salta daily during much of the first half of the twentieth century. From its beginning, the newspaper was associated with Peronism and served as a political counterweight to El Cívico Intransigente, which was aligned with the Radical Civic Union. This political positioning has remained an important part of the way the publication is discussed, although the paper operates as a general-interest regional newspaper rather than as a narrowly specialized political title. Following the overthrow of President Juan Perón in 1955, El Tribuno was closed by the new regime. In 1957, its assets were sold at auction to a consortium led by Roberto Romero, a local lawyer. Romero rebuilt and modernized the publication, and under his management El Tribuno became one of the early newspapers in Argentina to adopt offset printing, with the transition taking place in 1967. Romero later entered electoral politics and left the publisher's position after being elected governor of Salta in 1983. After Roberto Romero died in 1992, his son Juan Carlos Romero became publisher. The newspaper subsequently remained closely associated with the Romero family and with local Peronist political interests. Critics have accused the publication of selective coverage, particularly through the omission of news considered unfavorable to local Peronist figures and to the Romero political network. A frequently cited example concerns the 2003 presidential election: the paper did not publish the results of the first round, in which the Menem-Romero ticket narrowly prevailed, before the ticket withdrew after polling indicated that Néstor Kirchner was likely to win decisively in the runoff. El Tribuno is widely described as the only newspaper serving Salta Province at the provincial level, and it also produces an edition for neighboring Jujuy Province. Its role therefore extends beyond a single city newspaper: it combines regional reporting, political coverage, public-affairs journalism, and general news for northwestern Argentina. The brand's historical importance rests on its longevity, its connection to provincial political life, and its transition from a postwar print daily into a broader media operation. Publicly available reference material does not establish a separate current corporate owner, detailed financial information, or a complete list of present-day executives.

History

El Tribuno was established in Salta Province on August 21, 1949, by Jaime Durán and Ricardo Durán. Its first facilities had previously been used by La Provincia, a newspaper that had been prominent in Salta during the early twentieth century. The new title entered a political environment in which newspapers were closely connected to competing national and provincial currents. El Tribuno was allied with Peronism and became a political counterpart to El Cívico Intransigente, associated with the Radical Civic Union. The newspaper's early history was interrupted after the 1955 overthrow of Juan Perón. The new authorities closed El Tribuno, reflecting the political consequences faced by Peronist institutions and media after the change of government. In 1957, the newspaper was sold at auction to a consortium headed by Roberto Romero, a local lawyer. Romero restored the publication and developed it into a durable regional newspaper. His management also brought technological modernization: in 1967, El Tribuno became one of the first newspapers in Argentina to use offset printing. Romero's connection with the paper was also political. He remained publisher until 1983, when he left the position after being elected governor of Salta. His departure did not end the association between the newspaper and the Romero family. Following Roberto Romero's death in 1992, his son Juan Carlos Romero became publisher. The paper's subsequent editorial reputation was shaped by its close relationship with local Peronist politics and the Romero network. Critics have alleged that El Tribuno has omitted or minimized information unfavorable to local Peronist interests, including matters involving the Romero family. The 2003 general election is cited as a prominent example: the newspaper reportedly did not publish the first-round results, in which the Menem-Romero ticket narrowly led, before the ticket withdrew when polling suggested that Néstor Kirchner would win the runoff by a wide margin. These criticisms are part of the newspaper's public reputation and should be distinguished from independently established findings about every individual report or editorial decision. El Tribuno developed beyond a single provincial print title and is also associated with a Jujuy Province edition. It is commonly described as the only newspaper in Salta Province, giving it an unusually influential position in regional information markets. Its core identity remains that of a general-interest newspaper focused on local, provincial, and national affairs, with political reporting occupying a particularly visible role. Public reference material does not provide enough information to document its current ownership structure, current publisher, detailed digital operations, circulation, or financial performance.

  • 1992

    Family succession

    [1]

    Juan Carlos Romero became publisher after the death of his father, Roberto Romero.

  • 1983

    Publisher enters provincial politics

    [1]

    Roberto Romero left the publisher role after being elected governor of Salta.

  • 1967

    Offset-printing modernization

    [1]

    El Tribuno adopted offset printing and became one of the early Argentine newspapers to use the technology.

  • 1957

    Acquisition by a Roberto Romero-led consortium

    [1]

    A consortium led by local lawyer Roberto Romero purchased the newspaper at auction.

  • 1955

    Closure after the change of government

    [1]

    The newspaper was shut down after President Juan Perón was overthrown.

  • 1949

    Founding and first publication

    [1]

    Jaime and Ricardo Durán launched El Tribuno in Salta on August 21, 1949.

Products and positioning

A dominant regional newspaper brand in northwestern Argentina, combining general-interest news with strong coverage of Salta and Jujuy public life. Its historical association with Peronism and the Romero political family is central to its public reputation, while critics characterize its editorial line as pro-Peronist.

  • Regional daily newspaper · 1949

    El Tribuno Salta

    The principal edition of the brand, serving Salta Province with general news, local reporting, political coverage, public-affairs journalism, and other newspaper content. It is widely described as the only newspaper in the province, giving the title a particularly prominent role in the regional media environment.

  • Regional newspaper edition

    El Tribuno Jujuy

    A regional edition serving neighboring Jujuy Province. It extends the El Tribuno name beyond its original Salta base and reflects the brand's broader role in northwestern Argentine news publishing.

  • Digital news publishing

    El Tribuno digital platform

    The brand's online news presence publishes regional and general-interest journalism under the El Tribuno name. Public reference material confirms the official website but does not provide enough detail about its launch date, product architecture, audience metrics, or commercial model.

Controversies

  • 2003

    Criticism over omission of presidential election results

    Critics of El Tribuno's political alignment cite its reported failure to publish the first-round results of the 2003 presidential election. The omission was viewed as favorable to the Menem-Romero ticket, which had narrowly led that round but later withdrew after polling indicated a likely landslide for Néstor Kirchner.

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Brand decisions

  • 1992

    Publisher succession within the Romero familyOther

    Background

    Roberto Romero died after having led the newspaper for decades and after leaving the publisher role in 1983.

    Action taken

    Juan Carlos Romero assumed the publisher position.

    Aftermath

    The newspaper remained associated with the Romero family and local Peronist political interests.

  • 1967

    Adoption of offset printingGeneration change

    Background

    The newspaper was modernizing its production under Roberto Romero's ownership and management.

    Action taken

    El Tribuno incorporated offset printing into its newspaper production.

    Aftermath

    The change positioned the publication among the early Argentine newspapers to use offset technology.

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