EL TV
Corporate brand
UnclaimedAn Azerbaijani privately owned regional terrestrial television channel serving the Central Aran region.
Last updated August 31, 2026
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Overview
EL TV is a privately owned Azerbaijani regional terrestrial television channel based in Yevlakh. The station was established in 2009 as part of local development activity in the city and was designed to provide regular television coverage for the Central Aran Economic Region, including Yevlakh, Mingachevir, and nearby areas. Its editorial remit has centered on regional news, social affairs, cultural life, education, local heritage, and the traditions of communities in central Azerbaijan. The channel was founded on 2 March 2009 and operated from a three-story facility in Yevlakh. Initial plans called for a daily schedule of approximately 15 to 16 hours, with news broadcasts appearing twice each day. EL TV began operating on 5 March 2009 and reached full broadcasting status on 17 July 2009. Its intended terrestrial reach included several settlements in central Azerbaijan and areas close to territories then administered by the Republic of Artsakh. EL TV updated its visual identity in February 2014. In May of that year, it joined five other Azerbaijani regional broadcasters in forming the Region TV network, a cooperative regional television structure intended to broaden the distribution and visibility of local programming. In September 2016, the station adopted the ARB brand and was renamed ARB Aran. The former EL TV name was restored in 2020. As a media brand, EL TV is differentiated by its regional focus rather than by national-scale entertainment or general-interest programming. Its content emphasizes issues and stories of direct relevance to audiences in the Central Aran area, including local public life, social developments, cultural events, education, and regional identity. The available reference material does not establish detailed information about its current schedule, audience size, staffing, financial performance, or present ownership beyond the identification of Yevlakh TV LLC as owner. Its current operational status is therefore best understood from its most recent documented name restoration rather than from detailed current corporate disclosures.
History
EL TV was established in Yevlakh, Azerbaijan, on 2 March 2009 as a privately owned regional television project. The station was created during a period of local development activity in Yevlakh and operated from a three-story building in the city. Its planned role was to provide a dedicated television service for the Central Aran Economic Region, an area whose local audiences were not necessarily served in depth by nationally oriented broadcasters. The original operating plan envisioned a substantial daily schedule of approximately 15 to 16 hours. News was expected to air twice a day, while the wider schedule would address regional social issues, cultural activity, education, local heritage, and community traditions. The station began operating on 5 March 2009 and reached full operational broadcasting status on 17 July 2009. Its coverage area included Yevlakh, Mingachevir, and nearby parts of central Azerbaijan, including locations close to territories then controlled by the Republic of Artsakh. EL TV’s editorial identity developed around regional relevance. Rather than positioning itself primarily as a national entertainment channel, it focused on events and concerns in the Central Aran area. This included regional news reports, social and cultural features, educational content, and programming intended to reflect the heritage and traditions of local communities. The channel’s regional remit also gave it a role in representing local public life and connecting audiences with developments in neighboring settlements. On 28 February 2014, EL TV introduced a new logo, marking a visual identity update. A few months later, in May 2014, it became one of six regional Azerbaijani television stations to join the Region TV network. The network affiliation linked EL TV with other regional broadcasters and formed part of an effort to organize and strengthen regional television distribution in Azerbaijan. The channel underwent a more substantial branding change in September 2016, when it adopted the ARB branding and was renamed ARB Aran. This change placed the station within the ARB-branded television structure while retaining its regional association with the Aran area. In 2020, the channel returned to the EL TV name. The available material does not provide detailed information about the station’s current management, workforce, financial position, audience measurements, transmission technology, or programming schedule. Its documented history nevertheless shows a clear trajectory from a locally founded Yevlakh broadcaster to a participant in a wider regional television network, followed by a return to its original brand identity.
- 2020
Return to EL TV branding
[1]The ARB Aran name is replaced by the restored EL TV identity.
- 2016
Rebranding as ARB Aran
[1]The station adopts the ARB brand and changes its name to ARB Aran on 19 September.
- 2014
Visual identity refresh
[1]The channel introduces a new logo on 28 February.
- 2014
Region TV network participation
[1]EL TV joins five other regional Azerbaijani stations in forming the Region TV network in May.
- 2009
EL TV is founded
[1]Yevlakh TV LLC establishes the regional channel in Yevlakh on 2 March as a service for central Azerbaijan.
- 2009
Initial operations begin
[1]The station begins operating on 5 March, preparing a daily regional television schedule.
- 2009
Full broadcasting launch
[1]EL TV becomes fully operational on 17 July.
Products and positioning
A regional Azerbaijani television service focused on news, public affairs, culture, education, and local identity in the Central Aran Economic Region.
Television channel · 2009
EL TV regional terrestrial channel
The core EL TV offering is a regional terrestrial television service headquartered in Yevlakh. It was designed to broadcast for approximately 15 to 16 hours per day and to serve the Central Aran Economic Region, including Yevlakh, Mingachevir, and surrounding communities. Its content mix includes regional news, social and cultural coverage, educational programs, and features on local heritage and traditions.
Brand decisions
2020
Restoration of the EL TV nameStrategyBackground
After operating under the ARB Aran identity, the regional station revised its public brand.
Action taken
The channel reverted to the EL TV name.
Aftermath
The change re-established the original brand associated with the Yevlakh-based regional broadcaster.
2016
Adoption of the ARB Aran identityStrategyBackground
Following its participation in the Region TV network, the station entered the wider ARB branding structure.
Action taken
EL TV changed its name to ARB Aran and adopted ARB branding on 19 September.
Aftermath
The station later returned to the EL TV name in 2020.
Sources1 sources
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