ELAND

E-Land is a well-known South Korean fashion brand under E-Land Group, with extensive business in China.

ELAND traces its origins to South Korea in 1980, when Park Sung-soo established the business around casual clothing. The available reference material identifies the company as the foundation of what became the ELAND Group, a diversified enterprise with interests extending beyond apparel. Fashion remained central to the organization, while the group later developed activities in retail and hospitality and expanded outside South Korea. China became an important international market in the group’s development, but the supplied sources do not provide a sufficiently detailed, independently verifiable chronology of its Chinese operations, store network, subsidiaries, or brand portfolio. The same limitation applies to the timing of individual product launches, acquisitions, leadership changes, and strategic restructurings. ELAND should consequently be understood as a South Korean fashion-origin corporate brand with a wider group identity, rather than treated solely as a standalone clothing line. The official corporate website is the principal source supplied for this entry. Further research is required to establish a fuller history, including the relationship between the ELAND label and the group’s other fashion and non-fashion businesses, the current ownership and legal structure, and the group’s present geographic footprint.

• 1980

  ELAND founded in South Korea

  [1]ELAND Group official websiteeland.co.kr

  ELAND was established in South Korea by Park Sung-soo with an initial focus on casual clothing.

Casual fashion brand and corporate fashion platform associated with the broader ELAND Group.

• Apparel · 1980

  ELAND casualwear

  The originating ELAND offer is associated with casual clothing. The supplied reference does not identify a complete range of garments, collections, materials, or current product architecture, so this entry records the category at a general level rather than attributing specific lines or technical features.

• Fashion accessories

  ELAND accessories

  Accessories are identified in the existing dossier as part of the brand’s typical products. No reliable source supplied for this entry specifies the exact categories, launch dates, or current availability of these accessories.

• 2022

  ELAND-linked company fined over down jacket labeling

  In a controversy involving the ELAND brand, a report stated that the Beijing Xicheng District Market Supervision Administration penalized Yinian (Shanghai) Fashion Trading Co., Ltd. The penalty concerned a down jacket whose ingredient composition did not conform to the product standard stated on its label. According to the report, the company was fined and had RMB 15,704.45 confiscated. The report did not provide further details on the specific standard cited or the company's response.

  Source

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• Unconfirmed

  Reported2022.02.10

  ELAND-linked company fined over down jacket labeling[2]ELAND-linked company fined over down jacket labelingfinance.sina.com.cn

  Beijing Xicheng District Market Supervision Administration penalized Yinian (Shanghai) Fashion Trading Co., Ltd. over a down jacket whose ingredient composition did not conform to the product standard stated on its label. The report says the company was fined and had RMB 15,704.45 confiscated.

Read more

1. 1ELAND Group official websiteeland.co.kr
2. 2ELAND-linked company fined over down jacket labelingfinance.sina.com.cn