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ElderTreks is a Canadian adventure-travel company offering small-group tours designed for travelers aged 50 and over.

Last updated August 25, 2026

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Overview

ElderTreks is a Canadian adventure-travel company founded in 1987 by Tov Mason and Gary Murtagh. The company specializes in organized travel for people aged 50 and over, combining international exploration with an emphasis on nature, wildlife, and cultural experiences. Its programs extend across more than 100 countries and include destinations such as Iran, Cuba, and Myanmar. A defining feature of the ElderTreks model is its small-group format. Groups are limited to no more than 16 guests, a structure intended to support closer interaction among travelers and guides while enabling access to destinations and activities that may be less practical for large-scale tour groups. The company’s tours are positioned around active, experience-led travel rather than conventional sightseeing alone, with itineraries incorporating local culture, natural environments, and wildlife. The company’s target audience is specifically mature travelers, generally those aged 50 and above. This focus distinguishes ElderTreks from general-market tour operators and informs its destination selection, itinerary design, and group format. Its programs have included travel to destinations with substantial historical, cultural, or ecological interest, including Iran, Cuba, and Myanmar. According to the available reference material, co-founder Gary Murtagh has traveled to more than 100 countries and continues to operate tours across a similarly broad international range. ElderTreks also supports charities and conservation groups around the world, linking elements of its travel activity with community and environmental causes. Publicly available material supplied for this entry does not provide detailed information about the company’s ownership structure, headquarters, financial performance, current executive team, or individual product names. Accordingly, this dossier describes ElderTreks at the brand and business-model level and does not infer corporate details that are not documented in the available sources.

History

ElderTreks was established in 1987 by Tov Mason and Gary Murtagh as a travel company serving mature travelers. From its foundation, the business developed around adventure-oriented international tours for people aged 50 and over rather than around a general youth or mass-market travel audience. The company’s operating concept centers on small groups and immersive destination experiences. Its tours are designed to explore nature, wildlife, and culture, and groups are capped at 16 guests. This format allows the company to present travel as a more personal and closely guided experience, while retaining the logistical structure of organized group tourism. ElderTreks expanded its destination coverage to more than 100 countries. Among the destinations identified in the available reference material are Iran, Cuba, and Myanmar, reflecting the company’s interest in culturally distinctive, historically significant, and less conventional travel locations. The breadth of its portfolio is also associated with Gary Murtagh, who is described as having traveled to more than 100 countries and continuing to operate tours across a similarly broad geographic range. In addition to its commercial travel activities, ElderTreks supports charities and conservation groups around the world. The available material does not specify the names, dates, or financial arrangements of those relationships, but they form part of the company’s stated connection to community and environmental causes. The supplied sources do not document later ownership changes, acquisitions, detailed management appointments, financial results, headquarters information, or a comprehensive chronology of product launches. The company’s documented identity therefore remains that of a Canadian adventure-tour operator focused on small-group international travel for people aged 50 and over.

  • 1987

    ElderTreks is founded

    [1]

    Tov Mason and Gary Murtagh founded ElderTreks as a Canadian adventure-travel company serving travelers aged 50 and over.

Products and positioning

Small-group, experience-led adventure travel for travelers aged 50 and over, with an emphasis on nature, wildlife, culture, and international exploration.

  • Adventure travel

    Small-group adventure tours

    ElderTreks organizes international adventure tours for travelers aged 50 and over. The programs are structured for groups of no more than 16 guests and emphasize direct engagement with destinations through nature, wildlife, and cultural experiences. The available source identifies destinations including Iran, Cuba, and Myanmar, but does not provide a complete catalog of itineraries or individual product names.

  • Nature and wildlife travel

    Nature and wildlife tours

    Nature- and wildlife-oriented travel is one of ElderTreks’ stated areas of focus. These programs form part of the company’s broader small-group adventure offering and are intended to give mature travelers access to natural environments and wildlife experiences in international destinations. Specific itineraries, locations, and launch dates are not identified in the available material.

  • Cultural travel

    Cultural exploration tours

    ElderTreks’ tours also emphasize local culture and destination-based exploration. The company’s cultural programs are presented as part of an immersive travel model rather than as standardized mass-market sightseeing. The available source mentions Iran, Cuba, and Myanmar among its popular destinations but does not enumerate named cultural-tour products.

Sources1 sources

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