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Electric Car Corporation

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Electric Car Corporation was a British electric-vehicle manufacturer and dealer that converted the Citroën C1 into the battery-powered C1 ev'ie.

Last updated August 25, 2026

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Overview

Electric Car Corporation plc was a British electric-vehicle manufacturer and dealer based in Mayfair, London, with an assembly plant in Flitwick, Bedfordshire. Its principal product was the Citroën C1 ev'ie, an electric version of the Citroën C1 developed by removing the donor car's petrol engine, transmission, and other components that were no longer required for battery-electric operation. The removed parts were sold into the motor trade, helping offset part of the cost of acquiring the original new vehicle. The C1 ev'ie was presented as a practical conversion rather than a clean-sheet electric car. By using an existing compact hatchback platform, Electric Car Corporation aimed to offer a comparatively familiar urban vehicle while replacing its conventional powertrain with an electric system. The model was released on 30 April 2009 and carried a stated list price of £16,850, equivalent to approximately US$24,989 at the reference point cited in the source material. The vehicle was manufactured and sold through the company’s own operations, with assembly associated with the Flitwick facility. The company’s leadership included David Martell, identified as its secretary and 98% shareholder, and Robert Williams, a former Trafficmaster director and 2% shareholder. Martell was also the founder of Trafficmaster, while Williams had previously served on that company’s board. The available reference material does not establish a broader product portfolio, substantial international operations, mass-production scale, or a later successor brand. Electric Car Corporation was dissolved in 2012, ending its operation as an independent electric-car manufacturer and dealer.

History

Electric Car Corporation plc emerged as a British specialist in electric-car conversion and retail. The company was headquartered in Mayfair, London, and operated an assembly plant in Flitwick, Bedfordshire. Rather than designing a completely new vehicle, it began with a new Citroën C1 and adapted the compact hatchback for battery-electric propulsion. The conversion process involved removing the petrol engine, transmission, and other components associated with the original internal-combustion drivetrain. Those removed parts were sold to the motor trade, creating a resale stream intended to reduce the effective cost of the donor vehicle and conversion project. This approach reflected an early electric-vehicle business model in which an existing, familiar production car was modified to avoid the development costs and industrial complexity of a bespoke platform. The resulting vehicle, marketed as the Citroën C1 ev'ie, was both manufactured and sold by Electric Car Corporation. It was released on 30 April 2009 with a stated list price of £16,850, or approximately US$24,989 according to the cited reference. The C1 ev'ie represented the company’s central and, in the available material, only specifically identified product. Its compact donor-car format positioned it primarily as an urban electric vehicle rather than as a broad passenger-vehicle range. The company’s board and ownership structure included David Martell as secretary and holder of 98% of the shares, and Robert Williams as a 2% shareholder and former Trafficmaster director. Martell was the founder of Trafficmaster, linking Electric Car Corporation’s leadership to an earlier British motoring and traffic-information business. The available sources do not provide enough information to establish the company’s exact founding year, production volumes, financing, distribution footprint, or subsequent product development. Electric Car Corporation was dissolved in 2012. No separate successor company, continuing product family, or active corporate operation is identified in the supplied reference material. Its historical significance lies in its attempt to commercialize a converted electric version of a mainstream small car during the early expansion of modern battery-electric mobility.

  • 2012

    Company dissolved

    [1]

    Electric Car Corporation was dissolved, ending its corporate operations.

  • 2009

    C1 ev'ie released

    [1]

    Electric Car Corporation released the Citroën C1 ev'ie, a battery-electric conversion of the Citroën C1, on 30 April 2009.

Products and positioning

A British specialist electric-vehicle manufacturer and dealer focused on converting a compact conventional car into a battery-electric urban vehicle.

  • Battery-electric city car conversion · 2009

    Citroën C1 ev'ie

    The C1 ev'ie was Electric Car Corporation’s electric version of the Citroën C1. The company started with a complete new vehicle and removed the petrol engine, transmission, and other unnecessary components before installing the electric-vehicle system. The removed conventional parts were sold to the motor trade to help offset the initial vehicle cost. Released on 30 April 2009, it was offered as a compact urban electric car with a stated list price of £16,850.

Brand decisions

  • 2012

    Corporate dissolutionOther

    Background

    Electric Car Corporation operated as a specialist electric-car manufacturer and dealer with an assembly facility in Flitwick.

    Action taken

    The company was dissolved in 2012.

    Aftermath

    Its operations as an independent manufacturer and dealer ended. The available reference material does not identify a successor or acquirer.

  • 2009

    Commercial launch of the Citroën C1 ev'ieProduct launch

    Background

    The company based its electric-car offering on an existing Citroën C1 rather than developing a dedicated vehicle platform.

    Action taken

    It removed the conventional petrol powertrain and other unnecessary components, converted the vehicle for electric operation, and released it for sale on 30 April 2009.

    Aftermath

    The C1 ev'ie became the company’s principal identified product. The supplied sources do not report sales volumes or later model expansion.

Sources1 sources

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