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Electric Ji

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Retailer / private label

Unclaimed

Electric Ji is an Indian online marketplace for electrical products and electrician booking services.

Last updated September 28, 2026

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Overview

Electric Ji is an Indian e-commerce and services platform that describes itself as India's first electrical products and services marketplace. Operating through its website at electricji.com and companion mobile apps on Google Play and the App Store, the platform combines an online catalogue of electrical goods with a booking service for electricians. Its product range spans home and office electricals, industrial power distribution, solar and smart conductors, wires, protection and panels, and electrical tools, making it a broad one-stop destination for both consumers and trade buyers. The catalogue is organised into major categories such as Home & Office, Industrial Power Distribution, Solar & Smart, Conductors to Wires, Protection & Panels, and Electrical Tools. Within Home & Office, shoppers can browse switches and accessories, lighting fixtures, fans and air movers, wires and cables, accessories and fittings, decor and luxury items, distribution and protection equipment, energy management devices, appliances, and automation and security products. Sub-categories include modular switches, sockets, switch plates and frames, bulbs, ceiling lights, decorative lights, panel lights, smart lighting, ceiling fans, exhaust fans, pedestal fans, table fans, wall fans, cables, conduits, junction boxes, plug tops and adaptors, and more. The site also lists fire and safety products, hardware and mounting supplies, and smart security items. Beyond retail, Electric Ji offers a service layer: customers can book an electrician directly through the platform, track orders, manage a wishlist and cart, and contact support. The presence of a dedicated phone helpline (+91-75960-95526) and location selection suggests a focus on serving customers across multiple Indian cities and regions. The platform is accessible via web and mobile apps, reflecting a digital-first approach to the electrical trade. As of the available evidence, Electric Ji positions itself as a comprehensive marketplace rather than a manufacturer, aggregating products from various brands and connecting users with service professionals. Its stated ambition to be India's first electrical products and services marketplace highlights an integrated model that addresses both product purchase and installation or repair needs. The company appears to be privately held and active, though detailed corporate information such as founding year, founders, headquarters, and ownership structure is not publicly documented in the sources reviewed.

History

Electric Ji emerged as an Indian digital platform aiming to consolidate the fragmented electrical products and services market. It describes itself as India's first electrical products and services marketplace, a positioning that reflects the novelty of combining an online electrical goods catalogue with on-demand electrician booking. The platform operates primarily through its website, electricji.com, and offers mobile applications available on Google Play and the App Store, indicating a mobile-first strategy to reach customers and electricians across India. The company's catalogue is structured to serve both retail and trade customers. Major sections include Home & Office, Industrial Power Distribution, Solar & Smart, Conductors to Wires, Protection & Panels, and Electrical Tools. Within these, the platform lists a wide array of products from switches, sockets, and lighting to fans, wires, cables, distribution boards, circuit breakers, conduits, and safety equipment. This breadth suggests an aggregation model, where Electric Ji acts as a marketplace for multiple brands rather than a single manufacturer. A distinguishing feature is the integrated service offering: users can book an electrician directly through the platform. This service layer, combined with order tracking, wishlist, cart, and customer support (including a dedicated helpline), points to an effort to manage the entire customer journey from product discovery to installation. The platform also allows users to select their location, implying coverage across multiple Indian cities or regions. While the exact founding date, founders, and corporate headquarters are not specified in the available sources, the company appears to be privately held and active. Its self-description as India's first electrical products and services marketplace underscores its ambition to be a one-stop destination for electrical needs, bridging the gap between product purchase and professional services. As the platform continues to develop, it may expand its product range, service network, and geographic reach within India.

Products and positioning

India's first electrical products and services marketplace, combining e-commerce with electrician booking.

  • Modular Switches

    Switches and accessories for home and office electrical installations.

  • Ceiling Fans

    Energy-efficient high-speed ceiling fans for home and office.

  • Decorative Lights

    LED string lights, pendant lights, and chandeliers for home décor.

  • Wires and Cables

    Electrical wires, cables, and telephone/data cables.

  • Distribution & Protection

    DB boards, enclosures, isolators, switchgear, MCBs, RCCB, and RCBO.

  • Electrical Tools

    Tools for electrical work and installation.

Sources5 sources

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